In this episode of On The Horizons, Laura Meyer, Founder & CEO Envision of Horizons, sits down with David Meers from Amazon Creative Studio. David shares how Amazon Creative Studio just got an upgrade: agentic AI integration. Now, marketers can hold conversations with the agentic creative partner inside of Amazon Creative Studio, and produce advertising material like never before. Better creative, better product integration, and more efficient results.

Recorded at the Amazon unBoxed partner studio, Wayne Purboo, Vice President of Amazon Shopping Video, sat down with Todd Piechowski, VP of Growth at Envision Horizons, to discuss the evolving landscape of video commerce on Amazon.

Read the full recap here: https://www.envisionhorizons.com/blog

10 key insights for brands from the interview:

1. Video content on Amazon significantly improves purchase decisions, with brands using video seeing a 9.7% lift in sales on average.
2. Amazon is expanding video integration across its platform, including product detail pages, search results, and even post-purchase on thank you pages.
3. Amazon Live allows brands to tell deeper stories and engage directly with customers, which is particularly effective for high-consideration products. Gen Z consumers are especially interested in brand origin stories and detailed product information, which can be effectively communicated through live streams.
4. Brands should consider creating video content specifically for Amazon, rather than just repurposing content from other platforms. The effectiveness of video content varies; brands should analyze their performance and seek guidance on creating impactful videos.
5. Thank you page videos offer an opportunity for brands to showcase additional use cases or related products, potentially initiating a new purchase journey.
6. Live commerce is growing globally, but its adoption and effectiveness may vary by market due to cultural differences.High-consideration categories like electronics and beauty products tend to perform well in live commerce settings.
7. Amazon is experimenting with various content formats, such as "Get Ready with Me" videos, which allow brands to showcase multiple products in a relatable context.
8. The new Amazon Live Fast channel brings shoppable content to TV screens, creating a lean-back shopping experience for consumers.
9. Multi-touch campaigns that integrate live streams with other Amazon advertising tools (like product detail page assets and Alexa device ads) can be particularly effective.
10. Live video is becoming an increasingly important part of e-commerce, and brands should consider investing in this area to stay competitive. Live stream content can have a long-lasting impact, continuing to drive traffic and sales for weeks after the initial broadcast. Brands new to live streaming shouldn't be intimidated; Amazon offers support and guidance based on their extensive experience.

Amazon News: What Amazon's Vendor Purge Means for Brands, Sponsored Ads Through Rufus, Amazon's Grocery Brand, And More

(00:00): Intro

(00:36): "AI-Driven Quality Control at Amazon and Building Customer Trust"

(01:35): Amazon's Beauty Brand Expansion

(02:40): Hot Topics and Strategies for Amazon Advertising

(04:24): None

In this episode of On The Horizons, Laura Meyer, CEO of Envision Horizons, sits down with Kim Chappell, Chief Brand Officer at Bobbie Formula, for a candid discussion on the challenges and opportunities faced by eCommerce brands in today's dynamic landscape.

From the power of authentic storytelling and community engagement to the importance of supply chain resilience and a strategic approach to Amazon, Kim shares valuable lessons from Bobbie Formula's journey to success. She also delves into the brand's omnichannel strategy, the balance between growth and customer experience, and the significance of personal branding for executives.

Kim offers honest insights into the realities of balancing a high-powered career with motherhood, emphasizing the need for support systems and a culture that prioritizes work-life integration. Whether you're a seasoned eCommerce professional or an entrepreneur just starting out, this episode is packed with actionable takeaways and inspiring stories.

On The Horizons: Cannes Lions Special Edition - Navigating the Amazon Influencer Landscape with Mae Karwowski

Discussions surrounding influencer marketing, advertising, attribution and more for eCommerce brands selling on and off of Amazon.

(00:00): Intro

(00:36): "AI-Driven Quality Control at Amazon and Building Customer Trust"

(01:35): Amazon's Beauty Brand Expansion

(02:40): Hot Topics and Strategies for Amazon Advertising

(04:24): None

(00:00): Intro

(00:36): "AI-Driven Quality Control at Amazon and Building Customer Trust"

(01:35): Amazon's Beauty Brand Expansion

(02:40): Hot Topics and Strategies for Amazon Advertising

(04:24): None

This week we're talking about Amazon's continued dominance of retail spending growth, Fire TV's getting AI upgrades, Drones taking flight more often and TikTok also outputting new AI for their ad suite.

(00:00): Intro

(00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates"

(02:11): The Rise of TikTok and Social Commerce

(03:39): "Prime Day Preparation Strategies from Amazon Experts"

This week we're talking about Amazon's continued dominance of retail spending growth, Fire TV's getting AI upgrades, Drones taking flight more often and TikTok also outputting new AI for their ad suite.

(00:00): Intro

(00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates"

(02:11): The Rise of TikTok and Social Commerce

(03:39): "Prime Day Preparation Strategies from Amazon Experts"

(00:00): Intro

(00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates"

(02:11): The Rise of TikTok and Social Commerce

(03:39): "Prime Day Preparation Strategies from Amazon Experts"

(00:00): Intro

(00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates"

(02:11): The Rise of TikTok and Social Commerce

(03:39): "Prime Day Preparation Strategies from Amazon Experts"

(00:00): Intro

(00:28): Amazon's Thriving Advertising Business and E-Commerce Expert Insights

(02:37): TikTok's AI Labeling, Lawsuit, and Gen Z Trends

(03:51): Outro

(00:00): Intro

(00:26): E-Commerce and AI Revolution at Amazon, Earnings Call Highlights

(02:35): "TikTok Shop News: Growing Merchants, Increased Fees, and Brand Partnerships"

(04:00): "Amazon Seller Updates: Prime Day Deadlines, FBA Fee Changes, and Price Discount Tool"

(06:04): None

(00:00): Intro

(00:39): "Maximizing UGC for TikTok Shop and Amazon Compliance Updates"

(01:37): Amazon's Impact on Small Business and International Expansion

(02:44): TikTok's New Features: AI-powered Virtual Influencers and Live Shopping Integration

(03:25): None

(00:00): Intro

(00:39): "Maximizing UGC for TikTok Shop and Amazon Compliance Updates"

(01:37): Amazon's Impact on Small Business and International Expansion

(02:44): TikTok's New Features: AI-powered Virtual Influencers and Live Shopping Integration

(03:25): None

All these questions and more are answered in this week's episode:
Which platform generates more ad revenue - Instagram or YouTube?
What are the different customer segments Amazon's Brand-Tailored Coupons can now target?
What new photo-sharing app is TikTok reportedly developing to compete with Instagram's core capabilities?
What were the key highlights from Andy Jassy's 2023 letter to Amazon shareholders?
How is Amazon's Flexible Shopping Insights feature within AMC beneficial for advertisers?
What new capabilities is Amazon rolling out in its mobile app and product detail pages to enhance the shopping experience?
What competitive edge does Temu have over rivals like Alibaba in the e-commerce market?

Here's what's included in this week's newsletter...

🔹 FREE Amazon Marketing Cloud (AMC) Flexible Shopping Insights resource from the ad experts at Envision Horizons
🔹 Amazon's e-commerce and retail market share in 2023
🔹 Amazon's efforts to reduce reliance on its signature brown boxes
🔹 Amazon layoffs and their impact on the retail business
🔹 Amazon ditches "Just Walk Out" technology in some grocery stores
🔹 Tips for affiliate outreach on TikTok Shop
🔹 TikTok Shop referral fee increase starting April 1st
🔹 Leveraging Sponsored TV for enhanced campaign insights on Amazon
🔹 TikTok users' perception of shopping posts on the app

This week we’re talking social commerce’s global rise and risks, Amazon’s healthcare cuts and delivery innovations, TikTok Shop's mounting momentum, and more.

This week we’re talking social commerce’s global rise and risks, Amazon’s healthcare cuts and delivery innovations, TikTok Shop's mounting momentum, and more.