Prof Jim Pratley is one of Australia's best known ag educators, with a distinguished  40 year career. In this wide ranging discussion with Weekly Grill podcast host Kerry Lonergan, he discusses what governments and industry could be doing to attract more students  to careers in ag, and how ag education could be tailored for indigenous students. Prof Pratley began his teaching career in 1972 at Wagga Wagga Agricultural College, now Charles Sturt University. As Foundation Dean of the Faculty of Science and Agriculture and a long-serving Research Professor, he has influenced generations of educators and students through innovative teaching, research and mentoring. Beyond the university setting, Prof Pratley has shaped national conversations on agricultural education. He led the NSW Ministerial Review into Agricultural Education and Training, helping elevate the importance of food and fibre in schools. He was a founding member of the Australian Council of Deans of Agriculture and has served on boards and advisory panels across industry and research. His work spans areas such as weed management, viticulture, and rice production. In 2019, Prof Pratley was awarded a Member of the Order of Australia for significant service to agricultural science and education. The Primary Industries Education Foundation Australia recently honoured Prof Pratley as a national leader in agricultural education and a lifelong advocate for food and fibre learning.