Wedding content creators have taken over timelines—and now they’re taking over weddings. But what do they actually do? And are they worth it? In this episode of The We Do Collective, I sit down with Lauren from Planned With Lore, a globetrotting wedding content creator and recent bride. We’re breaking down what a content creator really brings to your wedding day, how to choose the right one, what deliverables to ask for, and what couples often misunderstand. Plus, Lauren shares how being a bride shaped her work and the biggest tips for planners and couples alike.

🎧 Whether you’re building your wedding dream team or wondering if you should just ask your cousin to film your first dance—this episode is for you.