A New Viewpoint: PerspectivesWhat is Perspectives?Our content series designed to give business leaders, #marketers, influencers and culture shapers a ‘view in’ on what they need to be thinking about and how to take action right NOW.Welcome onboard the video experience from We are Duffree, a creative production agency creating #content as a force for good and communicating social change and climate action. We harness our ideas to create progressive work for every living soul on the planet...

Freedom Firewoman. Two words were used by an indigenous elder to describe our newest guest Daphne Laan (ex-Google head of Technology, Ecosystem and Partnerships).Anyone familiar with her story will immediately agree that no other words capture her essence quite as perfectly. Daphne (ex-Google) is a business leader, tech executive, film producer and traveller, who’s been breaking glass ceilings in male-dominated industries for over two decades now.She is the Managing Director of the award...

Krizna Gomez is an exceptional Impact Strategist and Narratives Expert working internationally within the fields of human rights and social justice. We are excited to welcome her to this week’s episode of Perspectives. First as a human rights lawyer and now an intersectional narratives expert, Krizna is a vessel for innovative change-making, working with various NGOs, organisers and social change actors, and pushing for greater impact in their work through the use of narratives and smart...

Perspectives guest Ron Simpson is a creative force if there ever was one. With a career background spanning music, nightlife, entrepreneurship, gastronomy, marketing and now also as an inspirator to others, he is a proactive industry titan who manages to find creativity in all realms of life.“If a marketeer starts a restaurant it’s going to be a brand. I don't know how to just start a restaurant. I know how to start brands. “One of the most celebrated fruits of Ron’s creativity is his interna...

Film director, earth scientist and inspiring intersectional environmentalist Safi Graauw joins us this week on an all new episode of Perspectives. Safi weaves strong narratives and stunning aesthetics with purpose-led ideology, creating content that has won prizes at international film festivals and earned him numerous accolades. As a self-taught director, he may sometimes depart from traditional methods and has never been afraid to do things differently. He takes his creative cues not f...

People-magnet, networker, and entrepreneur @Maxine Penney is here to share her infectious spirit and wisdom on this week’s episode of Perspectives. Maxine launched her career working for brands like Nike and Philips, before finding her calling in promoting and recruiting for local creative industries. She now finds herself as the Culture Manager of diversity, equity, and inclusion at MediaMonks and is at the heart of Amsterdam’s growing web of diverse and dynamic talent. Perspective...

Our new guest Martijn Lopes Cardozo’s entrepreneurial mindset and innovative approach have brought him away from commercial work and straight to the forefront of the rapidly developing and highly crucial movement of the circular economy. Martijn is the CEO of @CircleEconomy, a company that focuses on implementing sustainable solutions and interventions within industries and societies, converting the economies of cities from linear to fully circular. Circle Economy has already begun tran...

Around the world, there are currently 160 million children growing up with the consequences of war. Our new guest Ernst Suur is on a mission to change this. First as a field worker in conflict-affected territories, now as Director of Marketing and Fundraising here in the Netherlands, Ernst is committed to amplifying War Child’s efforts through a number of visual campaigns, fundraisers and ambassador activations. With the current state of unrest in the world, we cannot think of a more fit...

Advertising professional and trailblazer Laura Visco joins us this week on Perspectives. She is the Executive Creative Director at 72andSunny Amsterdam and an absolute artistic powerhouse. For Laura, creativity is a vehicle through which to challenge the status quo. She firmly believes advertising can be an agent for social change, reshaping cultural narratives and people’s perceptions. We explore her views on gender equality, toxic masculinity, diversity and representation in a conversa...

This week we sit down with entrepreneur Christina Caljé to talk about representation, role-modelling, and how to be comfortable in your skin in every boardroom, networking event, or business meeting. As a woman of colour cutting a formidable path in the tech world, Christina provides a valuable insight into the issues that prevail, and how we can work to address them. Aside from addressing the systemic change required for the industry to move forward, we also touch upon how individuals c...

How cradle to cradle philosophy fuels the product design of the future | Perspectives with Adriana GalijasevicThis week on Perspectives we are joined by Adriana Galijasevic, a designer, action researcher, innovator, educator and an advocate for the circular economy in fashion based on the cradle to cradle principles. Adriana’s pioneering work with @gstarraw received global recognition and in 2019 she was selected for Rivet's Influential 50. Recently, she started up Cocircular Lab to cont...

Sit back, relax and enjoy the latest episode of Perspectives, with Executive Producer and Health & Wellness Coach Jaime Tan.Jaime has been the driving force behind Wieden + Kennedy’s high-scale campaigns productions for over a decade, content for the most prominent international brands, including Nike, Facebook and Heineken. She is also the founder of Enlightened Spoon, where she thrives in the roles of coach, nutritional therapist, yoga instructor and meditation teacher. Tune in to the c...

Our new guest on Perspectives balances environmental responsibility with her calling as a storyteller. Andrea Walji is the Head of Content and Production at @WaterBear Network and a true creative force to be reckoned with.Andrea shares a glimpse into the backstage of WaterBear’s impactful productions, discusses her nature-filled childhood and purpose-driven career, stresses her deep commitment to animal rights and invites us even further into the crucial world of environmental protectio...

The inspiring Rixt Herklots, Director of The Next Women NL, joins us this week on an all-new episode of Perspectives.Rixt helps ensure a space in which knowledge, network, and capital can be accessed by women, establishing a business ecosystem of equal opportunities, equal role models, equal investments, and equal representation. Thanks to her relentless efforts, female entrepreneurs have wider access to the tools needed to thrive in male-dominated industries. Rixt is a feminist icon and we c...

Our new guest on Perspectives is Isabel Crabtree-Condor - a cultural connector, narrative expert, and official knowledge broker at Oxfam for whom building bridges is second nature. Isabel is at the very intersection of change. Her role at Oxfam sees her traverse different cultures, languages, and backgrounds empowering individuals and communities to recognize their knowledge and put it towards good causes. Our conversation is a lesson on shaping narratives, and we learn about the tools t...

We are joined this week by the indomitable Alex Bennett-Grant - co-founder and CEO of creative agency WE ARE Pi. Alex is a brilliant thinker and astute cultural commentator who changes the advertising landscape, providing a platform for impact with the diverse output he oversees at We Are Pi. His awe-inspiring portfolio includes work for Lego, Ted, Channel 5 and many more. We talk to Alex about his international upbringing, the go-getter motivation behind starting his company, virtue sig...

Perspectives guest Rebecca Preuss is a purpose-driven storyteller, passionately championing brilliant artistic work by diverse emerging creators.As Global Content Partnerships Sales Manager at WeTransfer & WePresent (formerly BBC and MTV Australia) Rebecca is behind some of the platform’s most exciting and visually striking collaborations. In an all-new episode, we discuss her international media background, activist campaigns, her passion for mental health awareness and the importance of...

Our guest Karlijn Marchildon changes people’s mindsets two wheels at a time. As Head of Communications & PR for cult bike brand VanMoof, she takes us on a ride through her career journey, in the brand new episode of Perspectives.Karlijn doesn’t shy away from a challenge. She spearheaded the recent hypergrowth of VanMoof during the turbulent period of Covid-19 and continues to push barriers and change narratives within the bike industry and beyond. Karlijn’s fearless approach to communicat...

We’re celebrating Pride Month with none other than the Director of @Pride Amsterdam himself - the trailblazing Lucien Spee de Castillo Ruiz.In this important conversation, we dive into the beginnings of Lucien’s career, his strong family foundations, the importance of fighting for one’s right to be authentically themselves and the actions that we all must take to ensure a more equal world for everyone. In Lucien’s words - it’s all about love, and we could not agree more with this statement.Pe...

In the new episode of Perspectives, we chat with the remarkable diversity champion Nathalie Lam.Nathalie is the head of global sponsorship at Philips, as well as the company’s Inclusion and Diversity Ambassador. She has led campaigns for companies such as Red Bull, Heineken, Rijksmuseum and KLM, won several global awards, is listed as one of 50 People of Colour who have an impact in the marketing industry and is currently number 49 on the list of Most Impactful Marketeers in The Netherlands. ...