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In this special encore episode, I sit down with retail expert, fellow NRF Top Voice, and ReThink Top Retail Expert Liza Amlani to discuss her recent book, The Whole Sale: Profitable Wholesale Strategies for Brands. We explore retail fundamentals, wholesale growth strategies, brand partnerships, getting and keeping listings with retailers, merchandising strategies and insider tips, and how direct-to-consumer brands can successfully scale into physical retail while maintaining profitability.