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Preparing for AI Agents and Consumer Shifts with Fawad Baig, Fawad Baig, Retail Industry Leader for Canada, Accenture
The Voice of Retail
29 minutes
2 months ago
Preparing for AI Agents and Consumer Shifts with Fawad Baig, Fawad Baig, Retail Industry Leader for Canada, Accenture
This episode of The Voice of Retail features Fawad Baig, Retail Industry Lead for Canada with Accenture, as we explore Accenture’s new global report (with Canadian content) on AI-powered consumer engagement. From the startling rise in uncertainty among Canadians to the growing trust in generative AI for shopping and decision-making, Fawad shares why this shift matters for brands and retailers. We discuss loyalty, AI agents, ethical AI, and the strategies retailers need to thrive in this transformative moment.