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Global Design Visionary Jean-Pierre Lacroix, President of SLD, on His New Book "Think Blink: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye
The Voice of Retail
29 minutes 16 seconds
1 month ago
Global Design Visionary Jean-Pierre Lacroix, President of SLD, on His New Book "Think Blink: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye
Michael welcomes branding visionary Jean-Pierre Lacroix, President of SLD, to discuss his latest book "Think Blink: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye". They explore how emotion drives consumer decisions, why incremental thinking is dead, and how AI is reshaping brand strategy. Lacroix unpacks the “seven tenets” that transform brands from functional to emotional, offering lessons from decades of global design leadership across markets from Toronto to Shanghai.
