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The Visibility Boost: Easy Online Marketing Strategies
Glenneth Reed
30 episodes
9 months ago
As the end of 2024 approaches, it's crucial to take 30 minutes to update your passwords to enhance your business security. Focus on changing the passwords for key aspects such as your website, banking, social media, and tools like Canva. Ensure each password is unique to prevent vulnerabilities. Utilize password managers like LastPass or 1Password to manage multiple passwords and users. Additionally, enable two-factor authentication for added security. This simple yearly task can prevent pote...
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Marketing
Business,
Entrepreneurship
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All content for The Visibility Boost: Easy Online Marketing Strategies is the property of Glenneth Reed and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
As the end of 2024 approaches, it's crucial to take 30 minutes to update your passwords to enhance your business security. Focus on changing the passwords for key aspects such as your website, banking, social media, and tools like Canva. Ensure each password is unique to prevent vulnerabilities. Utilize password managers like LastPass or 1Password to manage multiple passwords and users. Additionally, enable two-factor authentication for added security. This simple yearly task can prevent pote...
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/30)
The Visibility Boost: Easy Online Marketing Strategies
Password Refresh for 2025
As the end of 2024 approaches, it's crucial to take 30 minutes to update your passwords to enhance your business security. Focus on changing the passwords for key aspects such as your website, banking, social media, and tools like Canva. Ensure each password is unique to prevent vulnerabilities. Utilize password managers like LastPass or 1Password to manage multiple passwords and users. Additionally, enable two-factor authentication for added security. This simple yearly task can prevent pote...
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11 months ago
4 minutes

The Visibility Boost: Easy Online Marketing Strategies
Content Protection 101: What to Do When Your Work is Stolen
In this episode, we discuss the unfortunate but important topic of stolen content. Whether it's a single blog page or your entire website, knowing how to handle this situation is crucial. We outline five actionable steps: gathering evidence, contacting the hosting provider, sending a DMCA notice, submitting a DMCA request through Google, and if necessary, reporting to authorities and the domain registrar. We provide key insights and resources to help you respond effectively in case your conte...
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11 months ago
5 minutes

The Visibility Boost: Easy Online Marketing Strategies
Optimizing Your Website Across Devices
This episode emphasizes the importance of regularly testing your website's usability on both desktop and mobile devices. It offers practical advice, such as having friends or family test new pages or features on their mobile phones to ensure they are user-friendly. The discussion also highlights Google's prioritization of mobile-first indexing and site speed for SEO, urging website owners to focus on seamless navigation and quick load times to enhance user experience.Join The Visibility Hive....
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12 months ago
3 minutes

The Visibility Boost: Easy Online Marketing Strategies
Why Single Page Websites Fail Your SEO
In this episode of 'The Visibility Boost,' host Glenneth discusses the drawbacks of single-page websites for businesses aiming to boost their SEO. Glenneth explains why having multiple pages is crucial for optimizing different keyphrases and establishing authority, expertise, and trustworthiness. The episode outlines a recommended structure for service-based businesses, emphasizing the importance of separate pages for each service and the benefits of detailed service-specific content over blo...
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1 year ago
4 minutes

The Visibility Boost: Easy Online Marketing Strategies
Boost Conversions: Align Your Ads and Landing Pages
In this episode of Visibility Boost, host Glenneth discusses the common mistake of linking ads to irrelevant pages. Using a personal example, she emphasizes the importance of directing potential customers to specific product pages to enhance their shopping experience and avoid frustration. This practice not only improves customer satisfaction but also optimizes ad spending. Whether you use Google or social media ads, ensuring your ads lead directly to the relevant product or service page is k...
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1 year ago
5 minutes

The Visibility Boost: Easy Online Marketing Strategies
Essential Tips for Optimizing Title Tags & Meta Descriptions
In this episode, I dive into the crucial elements of on-site SEO: title tags and meta descriptions. Learn about the significance of these elements, their character limits, and best practices for crafting effective title tags and meta descriptions. Discover why your business name doesn't need to be in your title tags and how to use local keywords strategically. Understand the role meta descriptions play in enticing clicks and the importance of making each one unique. Finally, get practical tip...
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1 year ago
6 minutes

The Visibility Boost: Easy Online Marketing Strategies
Is Your Google Business Profile Up-to-Date?
In this episode of Visibility Boost, host Glenneth emphasizes the importance of keeping your Google Business Profile updated and accurate. By sharing a personal experience with a local restaurant's conflicting information, Glenneth illustrates how such discrepancies can confuse potential customers and harm business. The episode provides essential tips on maintaining correct business details, ensuring customer satisfaction, and avoiding loss of clientele due to outdated profiles.Join The Visib...
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1 year ago
3 minutes

The Visibility Boost: Easy Online Marketing Strategies
Google Ads Isn't Magic
In this episode of The Visibility Boost, host Glenneth discusses the common misconception that Google Ads can magically generate sales for products or services lacking organic traction. She emphasizes the necessity of having a product that already sells through other means before leveraging Google Ads, as ineffective sales pages or messaging cannot be remedied solely through paid advertising. Glenneth underscores that while Google Ads can increase visibility and augment sales for ...
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1 year ago
5 minutes

The Visibility Boost: Easy Online Marketing Strategies
Stop Wasting Time on These SEO Tasks
In this episode, we discuss common SEO tactics that you should avoid to ensure effective website optimization. Key points include not over-optimizing every page, avoiding excessive alt tag optimization, shifting focus from backlinks to on-page performance, steering clear of Google and GoDaddy site builders, using user-friendly pop-ups, avoiding auto-play videos, and keeping your SEO expert informed during website redesigns. Tune in for practical advice to streamline your SEO strategy.Join The...
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1 year ago
5 minutes

The Visibility Boost: Easy Online Marketing Strategies
Optimizing Your Marketing Budget: Beyond Social Media
In this episode of the Visibility Boost, host Glenneth Reed emphasizes the importance of diversifying your marketing budget beyond just social media. She discusses the significant impact of organic traffic, which drives over 1000% more traffic compared to social media. Glenneth recommends a balanced approach by allocating funds to organic SEO, paid ads like Google, and social media to maximize lead generation and business growth. She also advises regularly evaluating your marketing strategies...
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1 year ago
7 minutes

The Visibility Boost: Easy Online Marketing Strategies
Protect Your Business Assets
In this episode of 'The Visibility Boost,' host Glenneth Reed highlights essential strategies for business owners to protect their digital and financial assets. Key focal points include securing admin access and implementing two-factor authentication for emails, banking information, websites (domain registrars, back-end, and hosting providers), Google business profiles, Google products (Analytics and Search Console), and social media accounts. The use of software as a service, setting up pass...
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1 year ago
8 minutes

The Visibility Boost: Easy Online Marketing Strategies
DIY SEO for Small Business Success: Featuring Dolly DeLong
In this exciting episode of The Visibility Boost, Glenneth welcomes her first-ever guest, Dolly DeLong, a Nashville-based family photographer and systems and workflow educator for creative business owners. Together, they dive into the importance of establishing strong SEO foundations early in your business journey.Dolly shares her expertise on breaking down complex systems and workflows to streamline business operations. She emphasizes the power of organic marketing and the need for small bus...
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1 year ago
13 minutes

The Visibility Boost: Easy Online Marketing Strategies
SEO Tactics to Avoid
Welcome to The Visibility Boost podcast! I'm Glenneth, your host. Today, we're diving into a different side of SEO—what not to do. You've probably heard plenty about SEO best practices, but knowing what tactics to avoid is equally important. Let's get started!Questions? Reach out via email.Join my Visibility Method Insider's Circle. Links:Visit my website at: www.thevisibilitymethod.comSend me an email at: hello@thevisibilitymethod.comFollow me on Instagram at: @glennethdotcom
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1 year ago
5 minutes

The Visibility Boost: Easy Online Marketing Strategies
2 Reasons I Love WordPress: Site Control & Backups
In this episode of The Visibility Method, Glenneth dives into why WordPress is her go-to platform for website creation. Discover the benefits of self-hosting and the crucial importance of offsite backups. Learn how these features not only enhance site speed and performance but also provide peace of mind and control in times of technical mishaps. Whether you're a small business owner or an aspiring entrepreneur, this episode is packed with insights to help you make informed decisions about you...
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1 year ago
4 minutes

The Visibility Boost: Easy Online Marketing Strategies
Your Services Need Their Own Pages
In this episode of The Visibility Boost, host Glenneth dives into why your services need their own web page and why it is bad for both organic and paid to have everything on one page. Questions? Reach out via email.Join my Visibility Method Insider's Circle. Links:Visit my website at: www.thevisibilitymethod.comSend me an email at: hello@thevisibilitymethod.comFollow me on Instagram at: @glennethdotcom
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1 year ago
4 minutes

The Visibility Boost: Easy Online Marketing Strategies
SEO Is Never Done - So Get Started NOW!
In this episode of The Visibility Boost, host Glenneth dives into the myth that your website's SEO can be fully optimized once and for all. Spoiler alert: it can't! SEO is an ongoing process, and there's always room for improvement. She'll share a real-life example where a client was told their SEO was "done," and why that couldn't be further from the truth. She will cover essential elements like title tags, meta-descriptions, and the importance of continuously updating your site. Whether you...
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1 year ago
6 minutes

The Visibility Boost: Easy Online Marketing Strategies
Boost Your Security: Essential Password Updates for Business Owners
In this episode of The Visibility Boost, host Glenneth dives into a task many business owners dread but cannot afford to neglect—updating passwords and enhancing security settings. Glenneth highlights the importance of regularly changing your passwords, setting up two-factor authentication, and ensuring each password is unique to protect your online business assets.Key points covered:The necessity of changing passwords every 6-12 months.Setting up two-factor authentication for added security....
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1 year ago
4 minutes

The Visibility Boost: Easy Online Marketing Strategies
Google Business Profile & Holidays
When was the last time you updated your Google Business Profile? Welcome to The Visibility Boost. My name is Glenneth, and I'm going to be your host. In today's podcast, I share a story about why it is so important to keep your Google Business profile updated - especially around holidays. Join my Visibility Method Insider's Circle. Links:Visit my website at: www.thevisibilitymethod.comSend me an email at: hello@thevisibilitymethod.comFollow me on Instagram ...
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1 year ago
3 minutes

The Visibility Boost: Easy Online Marketing Strategies
Google Ads vs Google AdSense
Many people don't understand the difference between Google Ads and Google Adsense. Welcome to The Visibility Boost. My name is Glenneth, and I'm going to be your host. In today's podcast, I share what each platform is and who it is for. Join my Visibility Method Insider's Circle. Links:Visit my website at: www.thevisibilitymethod.comSend me an email at: hello@thevisibilitymethod.comFollow me on Instagram at: @glennethdotcom
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1 year ago
4 minutes

The Visibility Boost: Easy Online Marketing Strategies
Stop Googling Yourself
How often do you google your business and keywords you want to appear for? Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. In today's podcast, we talk about why you need to stop googling the keywords you are trying to rank for and those you are bidding on. Join my Visibility Method Insider's Circle. Links:Visit my website at: www.thevisibilitymethod.comSend me an email at: hello@thevisibilitymethod.comFollow me on Instagr...
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1 year ago
6 minutes

The Visibility Boost: Easy Online Marketing Strategies
As the end of 2024 approaches, it's crucial to take 30 minutes to update your passwords to enhance your business security. Focus on changing the passwords for key aspects such as your website, banking, social media, and tools like Canva. Ensure each password is unique to prevent vulnerabilities. Utilize password managers like LastPass or 1Password to manage multiple passwords and users. Additionally, enable two-factor authentication for added security. This simple yearly task can prevent pote...