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The Virtual CMO

Eric Dickmann

122 episodes

9 months ago

For many marketers, it can be a challenge knowing how to market technical products and services when the assumption is often that for content to resonate, it must speak in very technical terms. Today, we'll discuss the secrets behind effective communication in this experimental episode of The Virtual CMO Podcast. For this episode, host Eric Dickman leveraged Google's NotebookLM AI voices to bring insights from his recent blog article to life with surprisingly realistic results! The AI narrato...

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For many marketers, it can be a challenge knowing how to market technical products and services when the assumption is often that for content to resonate, it must speak in very technical terms. Today, we'll discuss the secrets behind effective communication in this experimental episode of The Virtual CMO Podcast. For this episode, host Eric Dickman leveraged Google's NotebookLM AI voices to bring insights from his recent blog article to life with surprisingly realistic results! The AI narrato...

Show more...

Episodes (20/122)

The Virtual CMO

The Key to Marketing Technical Products and Services

For many marketers, it can be a challenge knowing how to market technical products and services when the assumption is often that for content to resonate, it must speak in very technical terms. Today, we'll discuss the secrets behind effective communication in this experimental episode of The Virtual CMO Podcast. For this episode, host Eric Dickman leveraged Google's NotebookLM AI voices to bring insights from his recent blog article to life with surprisingly realistic results! The AI narrato...

1 year ago

14 minutes

The Virtual CMO

Fractional CMO Insight: The Importance of Having a Marketing Strategy with Natalie Swan

In episode 124, host Eric Dickmann welcomes guest, Natalie Swan, a Fractional CMO at Swan & Associates. Natalie shares her unique perspective on the importance of marketing strategy. She shares insights on the necessity of having a clear marketing strategy and how important it is to implement tactics that align with a company's overarching goals. Natalie tackles the confusion that often surrounds marketing, emphasizing the need to be resourceful when budgets are limited. She elaborates on...

2 years ago

30 minutes

The Virtual CMO

Fractional Executives: A New Engagement Model with Nancy Fox

In episode 123, host Eric Dickmann talks with Nancy Fox - Co-Founder and Fractional CMO of Fractional Connections, an association of fractional executives and SMB owners. Over the years, she has trained and coached executive leaders and corporate professionals to enhance their leadership, communication, and business development skills. Nancy is a community and network builder, a keynote speaker, and the author of "Network Like A Fox." Fractional Connections was founded to bring the fractional...

3 years ago

30 minutes

The Virtual CMO

How to Attract New Clients as a Fractional CMO with Dean Waye

In episode 122, host Eric Dickmann talks with Dean Waye - CEO of WayeCreative, a copywriting firm helping businesses and fractional CMOs attract, impress, and lock in new clients.Dean Wayne also co-hosts "This Audience Means Business," an interactive LinkedIn live show where he and his guests discuss and review company messaging.For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/attract-new-clients-fractional-cmo-s8ep7/Send us a tex...

3 years ago

34 minutes

The Virtual CMO

Growing New Businesses as a Fractional Co-Founder with Nick Rimsa

In episode 121, host Eric Dickmann talks with Nick Rimsa - Owner of Tortoise Labs where he offers services as fractional Co-Founder to help ambitious entrepreneurs develop their ideas into profitable apps, products, and services. Located in Maine, Tortise Labs has a mission is to help Mainers turn their ideas into profitable, scalable startups.For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/growing-business-fractional-co-founder-s8ep6...

3 years ago

31 minutes

The Virtual CMO

Fractional CMO Insight on Building a Community with Stacey Danheiser

In episode 120, host Eric Dickmann talks with Stacey Danheiser- Founder and CMO of Shake Marketing Group, a B2B focused marketing strategy group. Stacey has years of experience helping B2B companies to grow their revenue, build connections, and uncover customer value as a fractional CMO. As a community builder, she helps other marketers connect and grow through The Soar Marketing Society, a professional online marketing community.Shake Marketing Group provides B2B marketing strategies that he...

3 years ago

35 minutes

The Virtual CMO

Lessons in Leadership and Marketing at amazon.com with John Rossman

In episode 119, host Eric Dickmann talks with John Rossman - Founder and Managing Partner of Rossman Partners, a digital transformation marketing agency. Previously, John served as an executive at Amazon.com where he played a key role in launching the Amazon Marketplace business as the Director of Merchant Integration and went on to have responsibilities for the enterprise business. He leverages Amazon's leadership principles to help others innovate, compete and win in the digital era.&...

3 years ago

33 minutes

The Virtual CMO

Hire an iCMO to Help Grow Your Business with Brett Schklar

In episode 118, host Eric Dickmann talks with Brett Schklar - Managing Partner of Grow Powerful, a company focused on matching fractional CMOs with venture capital-backed B2B tech companies. Brett is a proven growth strategist who uses a powerful combination of brand building, storytelling, lead generation, and marketing execution to help emerging companies find their paths to growth and uncover demand for innovative technologies and approaches. Grow Powerful brings growth strategies to...

3 years ago

38 minutes

The Virtual CMO

Understanding Buying Group Marketing with Nirosha Methananda

In episode 117, host Eric Dickmann talks with Nirosha Methananda - VP of Marketing of Influ2, a person-based advertising solution for B2B marketers. We discuss BGM, buying group marketing, and the importance of understanding how buying decisions are influenced within B2B organizations.Influ2 delivers ads directly to decision-makers at target accounts giving B2B marketing and sales teams tangible ad engagement metrics to drive activity. Their advertising solutions empower B2B companies to targ...

3 years ago

29 minutes

The Virtual CMO

Fractional CMO Insight on Marketing for Startups with Amanda Rabideau

In episode 116, host Eric Dickmann talks with Amanda Rabideau- Founder and CEO of Arch Collective, a Fractional CMO agency for tech startups. Amanda has over 15 years of experience growing businesses using effective marketing, strategy, and scale practices. Throughout her career, she has worked with large enterprises to improve their business models.Arch Collective is a Fractional CMO agency that helps tech startups with their marketing strategy and execution. The company believes that talent...

3 years ago

29 minutes

The Virtual CMO

How to Harness the Power of Podcasting for Your Business with Lindsay Tjepkema

In episode 112, host Eric Dickmann interviews Lindsay Tjepkema. Lindsay is a business leader, speaker, podcaster, and CEO & Co-Founder of Casted- the first and only amplified marketing platform.With more than 15 years of experience in B2B marketing, Lindsay is a dynamic leader who has had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global marketing tech company, Lindsay realized her passion for authentic conv...

3 years ago

32 minutes

The Virtual CMO

How to Tailor Marketing to Your Unique Buyer’s Journey with Justin Varuzzo

In episode 111, host Eric Dickmann interviews Justin Varuzzo. Justin has over 20 years of experience focusing on the intersection of marketing and customer service. This led him to start the Marketing and Service podcast for business leaders and entrepreneurs who want to build stronger customer relationships and set themselves apart from their competitors. The podcast features successful business leaders who reveal how they overcame pitfalls to become what they are today.For more information ...

3 years ago

31 minutes

The Virtual CMO

Finding the Balance of Web Design and SEO with Dmitrii Kustov

In episode 110, host Eric Dickmann interviews Dmitrii Kustov. Dmitrii currently serves as the Internet Marketing Director of Regex SEO, a digital marketing and web design company based in Houston, and has been helping businesses build their online presence through innovative marketing campaigns. Regex SEO is a full-service agency that develops comprehensive digital marketing strategies. Working with clients, Dmitrii focuses on building higher search rankings to generate more o...

3 years ago

34 minutes

The Virtual CMO

Specific Tactics You Can Use to Check If You Are Customer-Obsessed with Erik Newton

In episode 109, host Eric Dickmann interviews Erik Newton. Erik currently serves as the Vice President of Milestone Inc., a digital marketing software and services company and has recently published a management and self-development book, called- “Hack the Corporate Fast Track.”Milestone Internet Marketing Inc. aims to organize and amplify digital information to reach the right audience through digital media advertising, social media. SEO, and analytics. Erik is a prolific writer with mo...

3 years ago

37 minutes

The Virtual CMO

Marketing Metrics and Turning Insight Into Outcomes with Chris Mercer

In episode 108, host Eric Dickmann interviews Chris Mercer. Over the years, Chris has been helping companies measure their marketing metrics, so they know what’s working and what’s not. Today, Chris serves as a Measurement Marketer at MeasurementMarketing.io.MeasurementMarketing.io helps businesses know their numbers to secure better, profit-generating results. Their services are focused on Google Analytics, Google Tag Manager, Google Data Studio, and Measurement Strategy. Chris Mercer i...

3 years ago

36 minutes

The Virtual CMO

The Role of Diversity, Equity, and Inclusion in Communications with Christopher Willis

In episode 107, host Eric Dickmann interviews Christopher Willis. With over 20 years of experience growing companies in the technology sector, Christopher is recognized as a thought leader in the areas of AI, DEI, and Content Governance. He currently serves as the Chief Marketing Officer at Acrolinx, an AI-powered content governance solution that improves the quality and impact of your content to produce better results. Aside from leading his team at Acrolinx, Christopher is a spea...

3 years ago

33 minutes

The Virtual CMO

Measuring Inbound Marketing Success Using SEO, SEM, and SMM with Steve Wiideman

In episode 106, host Eric Dickmann interviews Steve Wiideman. Steve is an SEM & SEO expert, writer, educator, and business consultant. For over 22 years, he has been helping startups, SMBs, and Fortune 5000 companies develop creative growth strategies to ensure sustainable growth.With his passion for SEO and growing businesses, Steve started Wiideman Consulting Group where he advises clients on SEO, link-earning, multi-location ranking factors, and PPC advertising.His current projects inc...

3 years ago

37 minutes

The Virtual CMO

The Power of Language to Build Your Brand’s Identity with Chris West

In episode 105, host Eric Dickmann interviews Chris West. Chris leads the world's leading strategic brand consultancy focusing on brand language. Verbal Identity has created distinctive and engaging brand voices for global and national brands, relaunches, and startups, from B2B, B2C, and everything in between. Chris founded Verbal Identity in 2010 to advise clients on the power of brand language. His 30 years' experience allowed him to help brands and companies use their language to eng...

3 years ago

32 minutes

The Virtual CMO

How to Grab People’s Attention with Lee Wochner

In episode 104, host Eric Dickmann interviews Lee Wochner. Lee is highly regarded as a strategic leader and facilitator able to help people grow and change. With more than 25 years of organizational consulting both independently and with Counterintuity, Lee has worked with non-profits, government agencies, Fortune 500 companies, and small businesses.Counterintuity is a full-service marketing agency headquartered in Los Angeles. Since 2007, Counterintuity’s propulsive marketing approach has he...

4 years ago

33 minutes

The Virtual CMO

Digital Disruption and Rethinking Business Models with Terry Jones

In episode 103, host Eric Dickmann interviews Terry Jones. Terry is a travel and IT veteran, serial entrepreneur, speaker, and author of "On Innovation" and "Disruption Off." He is also known as the Digital Disruptor who founded five startups with two billion-dollar IPOs -Kayak and Travelocity. He has served on 17 corporate boards and his reputation has established him as a thought leader on innovation and disruption. As a speaker, author, venture capitalist, and board member, Ter...

4 years ago

42 minutes