In this episode, Gene Marshall, CEO and founder of Vet Pay HCM, and Anthony from Empower Business Strategies discuss the launch of Vet Pay HCM, a US-based customer service payroll solution specializing in the veterinary industry. They highlight the importance of timely and effective customer service in payroll and HR, and the issues faced by clients with larger companies. Anthony explains Empower Business Strategies' role in providing HR advisory services to veterinary clinics, emphasizing the need for updated employee handbooks and compliance with state and federal laws. The discussion also covers the integration of payroll and HR technology, the significance of personalized service, and the common pitfalls in HR and payroll management. Both guests express excitement about the future of HR technology and their partnership, foreseeing advancements that will benefit veterinary practice owners through enhanced data and analytics.