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The Value Pricing Podcast
Mark Wickersham
96 episodes
1 week ago
What if you could turn referrals into a predictable, repeatable system instead of relying on luck? In this episode, we explore how to win more high-quality clients through smart, structured referral marketing. Discover the best times to ask for referrals — and how to make it effortless for clients to say yes. We’ll show you how to create a service that’s so valuable, your clients can’t help but talk about it. Plus, learn how ChatGPT can help you craft powerful refe...
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Business
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What if you could turn referrals into a predictable, repeatable system instead of relying on luck? In this episode, we explore how to win more high-quality clients through smart, structured referral marketing. Discover the best times to ask for referrals — and how to make it effortless for clients to say yes. We’ll show you how to create a service that’s so valuable, your clients can’t help but talk about it. Plus, learn how ChatGPT can help you craft powerful refe...
Show more...
Business
Episodes (20/96)
The Value Pricing Podcast
Referrals Made Easy for Bookkeepers and Accountants with ChatGPT
What if you could turn referrals into a predictable, repeatable system instead of relying on luck? In this episode, we explore how to win more high-quality clients through smart, structured referral marketing. Discover the best times to ask for referrals — and how to make it effortless for clients to say yes. We’ll show you how to create a service that’s so valuable, your clients can’t help but talk about it. Plus, learn how ChatGPT can help you craft powerful refe...
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6 days ago
29 minutes

The Value Pricing Podcast
The Bookkeeping Practice BluePrint
Are you running a thriving practice, or just busy and broken? Jeannie Savage reveals how she doubled her profits in just one year. Discover the Bookkeeping Practice Blueprint, a powerful framework designed to help bookkeepers move from surviving to scaling. We talk value pricing, productized services, and the future of bookkeeping. Find out how AI can create new opportunities for advisory work. This is not just theory — it’s a roadmap for building a business...
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2 weeks ago
39 minutes

The Value Pricing Podcast
Stop Guessing with ChatGPT: Use Prompts That Actually Work
Are you still guessing with ChatGPT prompts? Discover how prompt templates can save you time, deliver better results, and transform the way you work. In this episode, we reveal three powerful prompts every accountant and business owner should know. Learn why context, specificity, and role assignment are the keys to unlocking ChatGPT’s true potential. You’ll also see how a simple “prompt library” can become your secret productivity system. &n...
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1 month ago
41 minutes

The Value Pricing Podcast
Build a Magnetic Personal Brand with ChatGPT
What makes some accountants magnetic while others blend in? This podcast dives into the power of personal branding. You’ll discover how authenticity, values, and even your quirks can give you a competitive edge over faceless firms. We share why video is powerful and why human connection matters in an AI world. You’ll hear how accountants shape their brand around what matters most. This isn’t about faking it — it’s about being intentio...
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1 month ago
50 minutes

The Value Pricing Podcast
Use ChatGPT Projects Like A Pro: Organise, Save Time & Get Better Results
Are you drowning in endless ChatGPT chats and files? Discover how Projects can transform chaos into clarity. In this episode, we break down step by step how to build your own project, set smart instructions, and upload the right files. You’ll see how accountants and business owners are already using Projects to save hours, stay consistent, and get better results. Plus, we reveal the latest updates you don’t want to miss. The latest episo...
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2 months ago
38 minutes

The Value Pricing Podcast
ChatGPT vs Claude - Deep Research, Integrations and Staying Safe
Are you making the most of the latest AI tools for your business? In this episode, we put ChatGPT and Claude head-to-head, testing their brand-new deep research and web access features. You’ll discover how each handles integrations (or connectors), from Google Workspace to Dropbox — and which one might just transform your workflow. We also dive into the surprising differences in speed, depth, and usability you’ll want to know before choosing your go-to AI. Plus, we...
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2 months ago
47 minutes

The Value Pricing Podcast
How Accounting Firm Owners Can Generate Passive Income with Skool
Want to turn your expertise into passive income? Tired of trading hours for fees in your accounting firm? In this episode, discover how to build recurring revenue and scale your knowledge with ease. We explore why community is powerful, how to monetize what you know, and the tools that make it simple. See real examples of accountants earning thousands through membership platforms like Skool. AI is reshaping our industry—now’s the time to adapt and thrive! &n...
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3 months ago
43 minutes

The Value Pricing Podcast
From Prospect to Proposal - Building an Automated Lead Nurturing System
Ready to turn prospects into paying clients—on autopilot? What if your lead generation, nurturing, and booking system could run while you sleep? In this episode, we reveal a step-by-step automated journey from cold prospect to signed proposal. Discover how to build a powerful lead magnet, write persuasive follow-up emails, and structure your ideal sales meeting—without starting from scratch. We’ll show you how AI tools (like ChatGPT) can write your content, build y...
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3 months ago
57 minutes

The Value Pricing Podcast
Automate Your Accounting Workflow with Custom GPTs
Have you tried ChatGPT but not yet explored the power of Custom GPTs? This episode unlocks how accountants can use them to automate tasks, save hours each week, and even create client-ready reports in minutes. Learn how to build your own GPTs—no coding required—and see real-world examples like email responders, strategic planning tools, and custom software manuals. Discover the secrets to writing great prompts, structuring workflows, and using AI to deliver high-impact va...
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3 months ago
43 minutes

The Value Pricing Podcast
ChatGPT for Accountants: Essential AI Prompts to Boost Productivity
Want to save hours each week and boost your productivity instantly? We will dive into essential AI prompts every accountant should have in their toolkit — including how to build prompt templates, set up your own prompt library, and streamline your systems. You'll hear practical examples that can transform how you create marketing content, price your services, onboard clients, and deliver powerful advisory work. We even explore the tools you can use to organise your prompt...
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4 months ago
43 minutes

The Value Pricing Podcast
AI Image Generation for Accountants: Create Stunning Visuals WITHOUT a Designer!
Can AI really create better images than a designer—and spell your text right too? Discover the latest game-changing image tool inside ChatGPT and how it stacks up against Midjourney. Find out how accountants are using AI to craft professional, branded visuals for websites, slide decks, and social media. You'll learn tips for creating 3D product shots, adding logos and custom colours, and making image updates with just a click. Want weekly quote images that look stunning and stay on brand...
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4 months ago
43 minutes

The Value Pricing Podcast
Essential AI Prompts to Boost Productivity
Want to reclaim 5+ hours a week and boost your team’s productivity with AI? In this episode, Mark shares the essential prompt templates that I use every single day to systemise work and drive results—fast. Discover how to build your own prompt library, the tools to organize it, and practical examples that save serious time. We’ll also explore how to get more consistent, high-quality outputs with tips for writing better prompts. Whether you’re an accountant, a firm ...
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5 months ago
43 minutes

The Value Pricing Podcast
How to Choose the Right Niche for Your Accounting Firm (Using ChatGPT)
Are you struggling to choose a niche for your accounting firm? Wondering whether narrowing your focus might limit your opportunities — or unlock your full potential? In this episode, we break down the power of niching, the myths that hold people back, and how it can help you charge more, work with fewer clients, and create a business you love. You’ll also discover how ChatGPT can guide you through the process step by step — and even help your clients find the...
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5 months ago
52 minutes

The Value Pricing Podcast
Mastering Financial Data Analysis with ChatGPT
Want to unlock the real power of ChatGPT in your accounting firm? This episode goes deep into advanced reasoning, the truth about GPT-4.5 vs 4.0, and the surprising risks of using Excel files with AI. We’ll show you how to create better financial forecasts, avoid common pitfalls, and even explore the groundbreaking Deep Research feature that could change how you learn, plan, and advise. Ever heard of 26-page AI-generated reports with citations? You will now.
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6 months ago
39 minutes

The Value Pricing Podcast
Your Perfect Marketing Tech-Stack; A System That Works While You Sleep
Are you spending too much time on marketing without seeing the results you want? In this episode, we uncover the perfect marketing tech-stack that works for you — even while you sleep. Discover the essential tools for lead generation, email marketing, AI-powered content creation, automation, tracking, and more. Learn how to save hours, grow faster, and create a system that brings in clients consistently. Ready to work smarter, not harder?&nb...
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6 months ago
55 minutes

The Value Pricing Podcast
AI-Driven Pricing Systems: The Future of Value Pricing for Accountants
Is AI about to transform how you price your services? In this episode of the Value Pricing Podcast, I will explain why value pricing is more important than ever—and how AI can help you build powerful pricing systems. Discover the three foundations of value pricing, how to price based on perceived value, and the one skill that will make or break your pricing success. Plus, I reveal how to use tools like ChatGPT to design better packages, communicate value more effectively, and even ro...
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7 months ago
51 minutes

The Value Pricing Podcast
ChatGPT vs Claude: Canvas, Projects and Artifacts Explained
ChatGPT vs Claude: Which One Wins? Are you making the most of AI tools? In this episode, we dive into ChatGPT vs. Claude, breaking down their best features, hidden strengths, and key differences. Which one is faster, smarter, and better for your business? And what’s the deal with Canvas vs. Artifacts—are they game-changers or just another tool? Tune in to discover which AI powerhouse suits you best—and how to get the most out of it! Don’t miss this AI s...
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7 months ago
51 minutes

The Value Pricing Podcast
Make 2025 Your Best Year Yet - Set Goals and Create a Roadmap to Success
Ready to finally stick to your goals this year? Tired of setting big resolutions only to abandon them by March? In this episode, we’re breaking down why that happens—and more importantly, how to stop it! From SMART goal setting to overcoming overwhelm and staying accountable, we’re laying out a roadmap for real progress. Plus, the game-changing mindset shift that will make motivation irrelevant—you need to hear this one! Hit play and let’s make your goals actually happen this...
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8 months ago
54 minutes

The Value Pricing Podcast
The 5 Critical Things Every Accounting Firm Must Do in 2025 to Stay Ahead
Are you ready to take your accounting firm to the next level in 2025? The world is changing fast—AI is transforming the industry, pricing mistakes are holding firms back, and the future of compliance work is uncertain. In this episode, we reveal the five critical things every accountant and bookkeeper must do to stay ahead. From value pricing to leveraging AI, these strategies could reshape your business and your life. Don’t get left behind—...
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8 months ago
40 minutes

The Value Pricing Podcast
AI and NotebookLM: Tools for Better Strategic Insights for Accounting Firms
Are you using AI strategically, or just scratching the surface? In this episode, we reveal how to train AI to deeply understand your business—so it delivers tailored insights, not generic advice. You'll discover how ChatGPT and a groundbreaking free tool can supercharge strategic planning, plus the must-have documents that will give AI the context it needs to drive real results. If you're serious about growing your firm, you can't afford to miss this! L...
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9 months ago
39 minutes

The Value Pricing Podcast
What if you could turn referrals into a predictable, repeatable system instead of relying on luck? In this episode, we explore how to win more high-quality clients through smart, structured referral marketing. Discover the best times to ask for referrals — and how to make it effortless for clients to say yes. We’ll show you how to create a service that’s so valuable, your clients can’t help but talk about it. Plus, learn how ChatGPT can help you craft powerful refe...