With Latina fans driving a staggering $26.3 billion in annual sports-related spending, Jennifer Blandel, co-founder and COO of Drafted, joins us to talk about the huge opportunity this consumer segment represents for brands.

We break down:

- how these passionate supporters are not only reshaping the fan landscape but are also key players in the sports economy

- the common misconceptions and cultural gaps in sports marketing

- how Latina fans' preferences differ from traditional expectations 

We also discuss the evolving dynamics of Latina representation in sports, both on and off the field. As more Latinas graduate from college and climb the economic ladder, new doors are opening for brands and sports leagues to engage with this powerful demographic.

Our conversation also touches on personal transformations—both my own and Jennifer’s—from corporate life to forging paths in entrepreneurship, highlighting the importance of role models and mentors in fostering Latina leadership across industries.
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TIMESTAMPS:

00:00 - Tapping Into Latina Sports Fandom

08:48 - Evolution of Latina Sports Fandom

15:11 - Empowering Latina Leadership in Sports

28:16 - Embracing Authenticity and Vulnerability inMarketing

32:41 - Women Power in Sports

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