Are we addicted to dopamine? In this episode of Unmatched, Oana sits down with Liz Beecroft-Ridgway, a psychotherapist, certified clinical sports social worker, and founder of Mental Sesh, to explore how social media's dopamine culture impacts our mental health, productivity, and relationships. + 00:00 - Introduction: Dopamine Culture and Mental Health 01:41 - What is Dopamine Culture? How Social Media Affects Us 03:10 - Is Social Media the “Digital Crack”? 05:46 - Building Boundaries: Detoxing from Social Media 07:04 - How Algorithms Target Our Insecurities 12:06 - Responsible Marketing and Its Impact on Mental Health 16:11 - Tools for Navigating Mental Health Challenges 20:04 - Long-Term Consequences of Dopamine Culture 24:23 - Athletes and the Pressure to Perform 30:20 - Breaking the Stigma Around Mental Health in High-Performance Spaces 36:14 - Redefining Productivity: Input vs. Output 41:27 - Liz’s Personal Approach to Mental Health 44:38 - Closing Thoughts: Intentional Actions for a Healthier Digital Life + Follow Liz: LinkedIn: https://www.linkedin.com/in/lizbcroftlcsw/ IG: https://www.instagram.com/lizbcroft/ Discover how mentl.sesh can support your mental health: https://www.instagram.com/mentl.sesh/ Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ IG: https://www.instagram.com/oanaoleonte/ Follow Unmtchd. LinkedIn: https://www.linkedin.com/company/theunmtchd IG: https://www.instagram.com/theunmtchd/ Sponsors and strategic partners of Unmtchd.: Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective!
In this episode of The Unmtchd. Podcast, Oana speaks with Donovan Ratnasingam, Co-founder of CONTEN.T, about redefining consumer loyalty and the impact of superfans. Donavan shares his insights on building meaningful connections with audiences, the rise of niche communities, and the strategies behind turning customers into brand advocates. This conversation uncovers how brands can foster deeper engagement, create lasting impact, and drive loyalty through fostering more meaningful connections with consumers. + (00:07) - Redefining Loyalty (11:36) - Cultural Differences in Consumer Loyalty (16:36) - Enhancing Brand Loyalty Through Technology (31:20) - Measuring Community-Centric Loyalty Initiatives (39:12) - Evolving Metrics in Brand Initiatives + Follow Donovan: LinkedIn: https://www.linkedin.com/in/donavanr/ Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ IG: https://www.instagram.com/oanaoleonte/ Follow Unmtchd. LinkedIn: https://www.linkedin.com/company/theunmtchd/?viewAsMember=true IG: https://www.instagram.com/theunmtchd/ Sponsors and strategic partners of Unmtchd.: Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective! 🎧 Subscribe for more inspiring conversations!
In a world obsessed with going digital, have we forgotten the value of physical spaces? Kevin Ervin Kelley is a renowned architect and author of "Irreplaceable: How to Create Extraordinary Places That Bring People Together". We explore the vital role physical spaces play in fostering community, connection, and belonging—and why they’re more important than ever in our digital-first world.
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0:00 Introduction: Why Physical Spaces Matter 1:20 What Makes a Place Irreplaceable 3:30 How the Digital World Changed Place-Making 5:04 Social Skills and Connection in Real Life 8:18 The Role of Retail Spaces in Building Community 12:08 Lessons from COVID: The Value of Real Gatherings 13:18 Why Brands Need to Focus on Community Over Products 20:53 Kevin’s Framework: Solutions, Meaning, and Experience 28:23 Symbols and Their Role in Place and Identity 33:08 What Defines an Extraordinary Place? 39:15 Rethinking Success for Physical Spaces 44:03 The Future of Place in an AI-Driven World 49:22 A Brilliant Example: A Mechanic Shop Designed for Women
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In a world obsessed with going digital, have we forgotten the value of physical spaces? Kevin Ervin Kelley is a renowned architect and author of "Irreplaceable: How to Create Extraordinary Places That Bring People Together". We explore the vital role physical spaces play in fostering community, connection, and belonging—and why they’re more important than ever in our digital-first world. Here’s what we cover: ✨ How the digital shift has impacted our sense of place and belonging. ✨ The psychology of design and how spaces influence our behavior. ✨ Why physical stores need to focus on meaning, not just products. ✨ Practical insights for creating extraordinary places that connect people. Whether you're a designer, a brand leader, or someone passionate about creating meaningful communities, this episode will inspire you to rethink the spaces we inhabit every day. + 0:00 Introduction: Why Physical Spaces Matter 1:20 What Makes a Place Irreplaceable 3:30 How the Digital World Changed Place-Making 5:04 Social Skills and Connection in Real Life 8:18 The Role of Retail Spaces in Building Community 12:08 Lessons from COVID: The Value of Real Gatherings 13:18 Why Brands Need to Focus on Community Over Products 20:53 Kevin’s Framework: Solutions, Meaning, and Experience 28:23 Symbols and Their Role in Place and Identity 33:08 What Defines an Extraordinary Place? 39:15 Rethinking Success for Physical Spaces 44:03 The Future of Place in an AI-Driven World 49:22 A Brilliant Example: A Mechanic Shop Designed for Women + Follow Kevin: LinkedIn: https://www.linkedin.com/in/kevinervinkelley/ 📖 Get Kevin’s book Irreplaceable here: https://www.kevinervinkelley.com/ Follow Oana: LinkedIn: / oana-leonte IG: / oanaoleonte Follow Unmtchd. LinkedIn: / theunmtchd IG: / theunmtchd Sponsors and strategic partners of Unmtchd.: Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective! 🎧 Subscribe for more inspiring conversations!
The rules of success are changing, and the future belongs to creators who embrace every part of who they are. In this solo episode, I share how to own your story, build connected ecosystems, and thrive in a world of rapid transformation. 2025 is about redefining success—on your terms. + 0:00 Introduction: You Are the Creator 0:45 The Changing World: Why 2024 Transformed Everything 2:30 The Problem: Shrinking Ourselves to Fit In 4:10 The Opportunity: Multidimensionality as Your Superpower 6:25 The Solution: Own Your IP and Build Connected Ecosystems 8:55 Lessons from my 20 year corporate career (at Disney, Warner, PUMA) 10:30 The Plan for 2025: Tools to Align Your Future with Who You Are 12:15 The Promise: Building Something Extraordinary Together 13:45 Call to Action: Let’s Create Something Unmatched + MY LINKS: https://linktr.ee/oanaleonte + Follow Oana: LinkedIn: / oana-leonte IG: / oanaoleonte Follow Unmtchd. LinkedIn: / theunmtchd IG: / theunmtchd Sponsors and strategic partners of Unmtchd.: Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective!
2025 is just around the corner, and let’s be honest, goal setting can feel overwhelming. If you’re anything like me—a creative, and someone with big ambitions always having ideas and in need for a more aligned structure —this one’s for you. This year, I’ve discovered a whole new way to approach goal setting that’s effective, energizing, and most importantly, fun. In this solo episode, I’m sharing a 5-step framework to help you plan your best year by aligning with your energy, adding a playful twist to goals, and using AI to supercharge your plans. Here’s what I’ll cover: ✨ How to identify what truly energizes you (hint: it’s all about joy and alignment). ✨ Why playful goals beat rigid plans every time. ✨ How I use AI daily to brainstorm, organize, and execute without stress. ✨ Breaking your goals into energy cycles—because creativity isn’t linear. ✨ Keeping it simple and visual to stay on track all year long. So grab your notebook and favorite drink, and let’s create a 2025 that feels good to live, not just achieve. You can download my Creative Chaos eBook here: https://ancient-penguin-65455.myflodesk.com/creativechaos + 0:00 Introduction 0:28 The Biggest Mindset Shift: From Overwhelm to Creative Flow 2:53 Step 1: Reflection – Understanding Your Energy 4:47 Step 2: Knowing Where You’re Going – Setting Playful Goals 6:25 Step 3: Goal Setting with AI as Your Creative Assistant 7:52 Step 4: Habit Tracking with Energy Cycles 9:23 Step 5: Staying Consistent – Keep It Simple and Visual 10:19 Align, Play, and Thrive in 2025 + MY LINKS: https://linktr.ee/oanaleonte + Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ IG: https://www.instagram.com/oanaoleonte/ Follow Unmtchd. LinkedIn: https://www.linkedin.com/company/theunmtchd IG: https://www.instagram.com/theunmtchd/ Sponsors and strategic partners of Unmtchd.: Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective!
Jeanelle Teves, Chief Commercial Officer of Bugaboo North America, joins The Unmtchd. Podcast to share her personal approach to leadership and work-life harmony. In this candid conversation, Jeanelle discusses the challenges and wins of being a working parent, leveraging social media to inspire others, and how brands like Bugaboo are reshaping workplace cultures to prioritize flexibility, connection, and purpose.
Discover how Jeanelle’s innovative leadership style—rooted in authenticity and empathy—is transforming the modern workplace and why aligning brand values with consumer and employee needs is key to long-term success.
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Timestamps:
00:01 Work-Life Harmony vs. Balance: Jeanelle’s Perspective 03:12 Why Jeanelle Started Sharing Her Journey on Social Media
06:16 How Social Media Is Shaping the Future of Marketing 09:25 Bugaboo’s Organic Approach to Employee Advocacy 11:31 The Power of Consumer-Centric Branding and Content 14:44 Balancing KPIs: Driving Sales vs. Long-Term Brand Growth
15:46 Localizing a Global Brand: Bugaboo’s Strategy
17:49 Leading a Fully Remote Team: Challenges and Solutions 19:49 How Jeanelle’s Multicultural Background Shapes Leadership
24:33 Lessons in Adapting Leadership Across Cultures
30:17 Building a Unique Leadership Style: Advice for Aspiring Leaders
34:27 How Partnerships at Home Empower Professional Success
37:14 The Future of Work: Why Brands Must Stand for Something
38:07 Closing Thoughts: Aligning Purpose with Culture at Bugaboo
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Follow Jeanelle: LinkedIn: https://www.linkedin.com/in/jeanelleteves/IG: https://www.instagram.com/jeanelleteves/
Discover more about Bugaboo: https://www.bugaboo.com/de-de/?gad_source=1&gclid=CjwKCAiAgoq7BhBxEiwAVcW0LHyGmRWDW9dAbL8mAXaf1YJRu_BbfZu1S-c_KvM4yak8cCJw-FtlpRoCoZQQAvD_BwE&gclsrc=aw.ds
Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/
IG: https://www.instagram.com/oanaoleonte/
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IG: https://www.instagram.com/theunmtchd/
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Appinio - https://www.appinio.com/en/
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Bryce Johnson, Inclusive Designer at Microsoft, joins us live from the Global Innovation Forum in London to share how Microsoft is revolutionizing technology with inclusive design. In this inspiring conversation, Bryce explains how designing with people with disabilities (not just for them) is transforming tech, the role AI plays in accelerating human potential, and the exciting future of hyper-personalized, accessible products. + 00:01 What Is Inclusive Design? 01:14 Designing *With* People, Not *For* Them 01:56 The Challenge of Designing for 1.5 Billion Windows Users 02:49 How AI Empowers People with Disabilities 03:17 The Future of Fluid Forms in Product Design 04:10 Hyper-Personalization Meets Accessibility 05:27 Why Awareness and Convention Matter in Accessibility 05:44 The Role of AI as a Co-Pilot in Daily Life 07:04 How AI Will Transform Daily Lives in the Next 12 Months 07:35 The Theme of Acceleration: Empowering People with Disabilities 08:18 Final Thoughts: Designing an Accessible Future
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Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ IG: https://www.instagram.com/oanaoleonte/ Follow Unmtchd. LinkedIn: https://www.linkedin.com/company/theunmtchd IG: https://www.instagram.com/theunmtchd/ 🚀 Explore the world of future innovation and creativity: https://giflondon.com/ Sponsors: Global Innovation Forum GIF - https://giflondon.com/ Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective!
Newton Cheng, Director of Health and Performance at Google, joins us live from the Global Innovation Forum in London to share his powerful journey of embracing vulnerability. In this heartfelt episode, Newton opens up about his personal struggles with mental health, the pivotal moment that changed his life, and how vulnerability became a superpower for leadership and innovation. Learn why authenticity is essential for creating psychological safety, resilience, and connection in the workplace—and beyond. + 00:01 What Does Health and Performance Mean at Google? 01:10 Newton’s Mission to Advocate for Mental Health 02:09 The Turning Point: A Vulnerable Moment in a Team Meeting 03:34 How Authenticity Changed Workplace Conversations on Mental Health 04:24 Breaking Down in Front of Senior Leadership: A Moment of Courage 06:00 How a Life-Changing Moment Reshaped Newton’s Career 07:12 Struggling with Burnout and the Journey to Healing 08:47 The Critical Moment of Truth and Rewriting the Narrative 10:27 Turning Pain Into Purpose: Helping Others Through Vulnerability 12:28 The Heavy Mask of Hiding Mental Health Struggles 13:15 Why Healing Is a Journey, Not a Destination 14:26 Vulnerability as an Innovation Superpower for Leadership 16:12 Final Thoughts: Embracing Vulnerability and Empowering Others +
Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ IG: https://www.instagram.com/oanaoleonte/ Follow Unmtchd. LinkedIn: https://www.linkedin.com/company/theunmtchd IG: https://www.instagram.com/theunmtchd/ 🚀 Explore the world of future innovation and creativity: https://giflondon.com/ Sponsors: Global Innovation Forum GIF - https://giflondon.com/ Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective!
In this insightful conversation, Dr. Liubov Ruchinskaya, Head of Strategy Analytics and Consumer Planning at Diageo, reveals why so many new products fail, the branding problem with consumer insights, and the critical steps organizations must take to become truly consumer-centric. If you’re ready to challenge the status quo and bridge the gap between brands and people, this episode is for you. + 00:01 What Does Strategy Analytics and Consumer Planning Mean? 03:14 Why 40% of New Products Fail: The Consumer Insights Gap 04:37 The Two Essential Factors Behind Successful Innovation 06:20 The Evolution of Insights as a $140 Billion Industry 07:59 How Insights Can Move From Data Providers to Thought Leaders 09:34 Insights vs. Marketing: The Missing Conversations 11:11 Consumer Centricity: Why Culture Eats Strategy for Breakfast 13:53 From Partner to Leader: Elevating the Role of Insights 14:37 The Branding Issue With Consumer Insights 15:38 Bridging the Gap Between Marketing and the Consumer 16:39 A Call for Certification in People-Centric Companies 17:41 Final Thoughts: Redefining Success in Consumer-Centric Organizations +
In this insightful conversation, Dr. Liubov Ruchinskaya, Head of Strategy Analytics and Consumer Planning at Diageo, reveals why so many new products fail, the branding problem with consumer insights, and the critical steps organizations must take to become truly consumer-centric. If you’re ready to challenge the status quo and bridge the gap between brands and people, this episode is for you. + 00:01 What Does Strategy Analytics and Consumer Planning Mean? 03:14 Why 40% of New Products Fail: The Consumer Insights Gap 04:37 The Two Essential Factors Behind Successful Innovation 06:20 The Evolution of Insights as a $140 Billion Industry 07:59 How Insights Can Move From Data Providers to Thought Leaders 09:34 Insights vs. Marketing: The Missing Conversations 11:11 Consumer Centricity: Why Culture Eats Strategy for Breakfast 13:53 From Partner to Leader: Elevating the Role of Insights 14:37 The Branding Issue With Consumer Insights 15:38 Bridging the Gap Between Marketing and the Consumer 16:39 A Call for Certification in People-Centric Companies 17:41 Final Thoughts: Redefining Success in Consumer-Centric Organizations + Follow Liubov: LinkedIn: https://www.linkedin.com/in/globalinsights/ Discover more about Liubov's Consumer Insights Initiative: https://insights-lighthouse.com/ Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ IG: https://www.instagram.com/oanaoleonte/ Follow Unmtchd. LinkedIn: https://www.linkedin.com/company/theunmtchd IG: https://www.instagram.com/theunmtchd/ 🚀 Explore the world of future innovation and creativity: https://giflondon.com/ Sponsors: Global Innovation Forum GIF - https://giflondon.com/ Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective!
Tom Ellis, CEO of Brand Genetics and Chairman of the Global Innovation Forum, shares powerful insights into the art of human-centric marketing. He explains why brands often fail to innovate, how to break free from category-focused thinking, and why understanding human motivations is the key to success in today's complex marketplace.
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00:01 Understanding Human Motivations Over Consumer Behavior 01:16 The Concept of 'Jobs to Be Done' and Why It Matters 02:21 Innovating Beyond Product Categories 03:51 Breaking Out of Echo Chambers in Corporate Marketing 05:24 Why Large Corporations Struggle with Innovation 06:07 Lessons from BMW: Thinking Beyond a Single Product 06:39 Humanizing Marketing: Moving Away from 'Users' and 'Consumers' 07:24 Ethnographic Research: Bringing Brands Closer to People’s Lives 08:27 The Importance of Human Connection in Innovation 09:41 What Startups Do Differently—and Why It Works 09:59 Final Thoughts: Think Human, Innovate Disruptively
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Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ IG: https://www.instagram.com/oanaoleonte/ Follow Unmtchd. LinkedIn: https://www.linkedin.com/company/theunmtchd IG: https://www.instagram.com/theunmtchd/ 🚀 Explore the world of future innovation and creativity: https://giflondon.com/ Sponsors: Global Innovation Forum GIF - https://giflondon.com/ Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective!
Combining his passion for cricket with his mission for sustainability, Kaeden has built a global initiative to inspire Gen Alpha to take action for the planet. With the support of his family and peers, he’s proving that even the youngest generation can lead meaningful change.
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00:01 How a 14-Year-Old Started a Global Sustainability Project 01:28 Why Sustainability Matters to Gen Alpha 02:17 The Role of Family in Supporting Young Entrepreneurs 03:17 Is Sustainability a Priority for Today’s Kids? 04:22 How AI Helped Name The Sustainable Squad 05:50 Building a Team Across the Globe with Virtual Reality 06:09 Giving the Next Generation a Platform to Solve Problems 07:50 How Mentors and Collaboration Drive Innovation 08:14 Defining Success on Your Own Terms 09:01 A Message for the Next Generation: Fun Meets Purpose 10:19 Shifting the Focus from Revenue to Building Community 10:36 Final Thoughts: The Power of Collective Intelligence
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Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ IG: https://www.instagram.com/oanaoleonte/ Follow Unmtchd. LinkedIn: https://www.linkedin.com/company/theunmtchd IG: https://www.instagram.com/theunmtchd/ 🚀 Explore the world of future innovation and creativity: https://giflondon.com/ Sponsors: Global Innovation Forum GIF - https://giflondon.com/ Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective!
Richard Walzer, Innovation Director at PepsiCo, joins us to discuss the challenges and opportunities of balancing performance and transformation in innovation. From designing crisps (or chips!) to fostering a culture of foresight, Richard shares his insights into creating breakthrough products while staying true to today’s business demands.
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00:01 What Does an Innovation Director Do? 00:32 How Richard Went from Designing Gadgets to Designing Food 01:25 Balancing Innovation for Today and Tomorrow 02:38 The Fine Line Between Performance and Transformation 03:09 Using Foresight to Map the Future of Innovation 03:42 The Ideal Ingredients for a Culture of Innovation 05:11 Creating Breakthrough Products in Legacy Portfolios 06:36 Where Do Innovation Ideas Really Come From? 08:01 Breaking Patterns: Personal Stories of Courage in Innovation 09:35 Framing the Right Questions for Systematic Creativity 09:56 Sneak Peek at What’s Coming from PepsiCo in 2025
Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ IG: https://www.instagram.com/oanaoleonte/ Follow Unmtchd. LinkedIn: https://www.linkedin.com/company/theunmtchd IG: https://www.instagram.com/theunmtchd/ 🚀 Explore the world of future innovation and creativity: https://giflondon.com/ Sponsors: Global Innovation Forum GIF - https://giflondon.com/ Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective!
In this episode of The Unmtchd. Podcast, we speak to Jason Iliffe, Co-founder & CEO of CLIQ, to discuss how his app is reshaping the way we build real-world connections in a digital age. Inspired by the growing isolation in society, Jason shares the story behind CLIQ and its mission to create meaningful communities through technology. Together, they explore the challenges of loneliness, the importance of local networks, and how small steps can lead to profound change in how we interact with the world around us.
+Timestamps:
(00:07) Building Community in the Digital Age
(09:37) Creating Connections Through Click
(20:24) Passion-Driven Business Success
(29:55) Community Engagement Through Brand Partnerships
(36:10) Navigating Founder Challenges for Growth
(42:01) Founder Support and Community Building
(46:31) Embracing Passion and Taking Risks
Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/
Sign up to elevate your marketing with Unmtchd. :
www.theunmtchd.com
In this episode, Marcus Foley, co-founder and CMO at Tommy, shares his insights into creating brands that captivate and connect. He talks about how true distinctiveness isn't just about being different, but about forging emotional bonds that resonate deeply with your audience. From the gin industry's paradox of choice to "Engine Gin's" standout digital immersion, Marcus illustrates the artistry of crafting memorable, engaging brands in a sea of sameness.
TIMESTAMPS:
(00:05) Branding for Distinctive Marketing Success
(08:28) Marketing Innovation Through Category Disruption
(20:37) Evolving Brands
(25:24) Creating Distinctive Marketing Strategies
(33:08) Creating Distinctive Brand Partnerships
(38:35) Building Emotional Connections for Brands
(44:33) Strategic Planning for Unmatch Launch
Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/
Sign up to elevate your marketing with Unmtchd. :
www.theunmtchd.com
Feeling lost in the hustle and bustle of today's marketing world? Leadership coach Lucia Hargasova joins us to share her advice on rediscovering authenticity amidst digital chaos. She reveals personal stories of feeling disconnected and the profound impact of finding space for introspection and self-awareness. Together, we navigate the emotional landscape of marketing, exploring the mental health challenges that arise from constant demands for attention and the courage needed to embrace one's true self.
Timestamps:
(00:07) - The Challenge of Attention in the 21st Century
(01:11) - The Noise We Create as Marketers
(03:44) - Tools to Disconnect and Reconnect
(05:30) - What Authenticity Truly Means
(11:47) - Understanding Human Design
(21:42) - Intention in Marketing and Leadership
(28:23) - Presence Sparks Creativity
(34:50) - Redefining Productivity for Authentic Living
(40:31) - Play, Connection, and Creativity
(41:56) - A Breath of Intention
Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/
Sign up to elevate your marketing with Unmtchd. :
www.theunmtchd.com
How do you transition from value-based to product-based messaging without losing your audience? SEMrush's Olga Andrienko reveals their proven three-stage marketing framework, shares how they achieved 300% above goal in their most successful campaign, and explains why B2B doesn't have to be boring.
Timestamps:
(00:00) - Balancing Value and Product Messaging(12:03) - Developing Unique Value-Based Messaging(15:55) - Successful Multi-Channel Paid Campaign Strategy(23:08) - The Future of Marketing and AI(37:42) - Deep Insights
Follow me on LinkedIn:
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Sign up to elevate your marketing with Unmtchd. :
www.theunmtchd.com
Purpose-driven marketing might be leading us down "The Road to Hell." Renowned UK copywriter Nick Asbury debates the popular notion that businesses must embrace a social purpose to thrive. Drawing from his provocative book, Nick critiques the rise of purpose-driven marketing that gained traction post-2008. He argues that merging profit motives with altruistic intentions can result in ineffective branding and societal drawbacks. In our conversation, we explore why it's essential to distinguish between for-profit and not-for-profit organizations and how creativity might offer a more adaptive path to success.
Timestamps:
(00:00) - Purpose-Driven Marketing
(07:39) - Discovering Purpose Through Creativity
(11:46) - Questioning the Role of Purpose
(17:39) - Reframing Purpose as Responsibility
(29:34) - Balancing Creativity and Consistency in Branding
(37:33) - Redefining Purpose and Celebrating Creativity
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Sign up to elevate your marketing with Unmtchd. :
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With Latina fans driving a staggering $26.3 billion in annual sports-related spending, Jennifer Blandel, co-founder and COO of Drafted, joins us to talk about the huge opportunity this consumer segment represents for brands.
We break down:
- how these passionate supporters are not only reshaping the fan landscape but are also key players in the sports economy
- the common misconceptions and cultural gaps in sports marketing
- how Latina fans' preferences differ from traditional expectations
We also discuss the evolving dynamics of Latina representation in sports, both on and off the field. As more Latinas graduate from college and climb the economic ladder, new doors are opening for brands and sports leagues to engage with this powerful demographic.
Our conversation also touches on personal transformations—both my own and Jennifer’s—from corporate life to forging paths in entrepreneurship, highlighting the importance of role models and mentors in fostering Latina leadership across industries.
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TIMESTAMPS:
00:00 - Tapping Into Latina Sports Fandom
08:48 - Evolution of Latina Sports Fandom
15:11 - Empowering Latina Leadership in Sports
28:16 - Embracing Authenticity and Vulnerability inMarketing
32:41 - Women Power in Sports
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https://www.linkedin.com/in/oana-leonte/
Sign up to elevate your marketing with Unmtchd. :
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Are you ready to transform your fear into power and your words into impact?
In this episode, we pull back the curtain on the art of public speaking with expert Pascalle Bergmans.
Pascalle and I discuss:
Whether you're a seasoned speaker looking to refine your craft or a nervous self-starter looking to find your voice, this episode promises to arm you with the tools, techniques, and inspiration to captivate any audience.
Timestamps:
00:00 - Mastering Public Speaking for Success
10:02 - Healing Trauma Through Vocal Exercises
24:20 - Crafting Compelling Presentations Through Storytelling
32:48 - Crafting Engaging Corporate Presentations
39:55 - Unleashing Your Unique Public Presence
44:16 - Expressing Gratitude and Inspiration
Follow me on LinkedIn:
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Sign up to elevate your marketing with Unmtchd. :
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Oliver Yonchev, CEO at FlightStory, discusses AI's impact on marketing.
We cover:
Timestamps:
(00:00) - AI in Marketing and Brand Storytelling
(09:27) - Navigating AI Ethics and Policies
(18:17) - Nurturing Super Fans for Brand Loyalty
(33:07) - Skills and Structures for Future Marketing
(47:56) - Fostering Innovation in Marketing Industry
Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/
Sign up to elevate your marketing with Unmtchd. :
www.theunmtchd.com