Students are using AI tools like ChatGPT to decide where to study, compare universities, and check entry requirements - often before they ever reach your website.
Flo Vincent from the University of Edinburgh shares what she’s learned from researching how applicants are using AI, what it means for content and recruitment teams, and how universities can prepare for what’s next.
What happens when a Vice Chancellor sits down with students to tackle their toughest questions - on camera?
In this episode of The University Comms Podcast, Gareth Hughes speaks to Jules Maclachlan, who has led a step change in leadership engagement. From the award-winning Oxford Road Chats video series to “Ask Me Anything” open meetings, we explore how real dialogue, unscripted conversations, and visible leadership are reshaping the relationship between students and their university.
We talk about the risks, the reactions, and the results - and what other institutions can learn if they want to build trust in challenging times.
Host Gareth Hughes talks with Michelle McMahon from the University of Limerick’s marketing team about using psychology to make communications pop. Learn how Limerick taps into ideas like emotional connection and the exposure effect to create stories that hit home, not just on social media but everywhere. From their student-driven content to building a sense of belonging, Michelle shares simple, practical tips for comms pros who want to engage audiences and tell stories that stick.
In this episode of The University Comms Podcast, Gareth Hughes speaks with Siobhan Stayt and Jas Whiting about a campaign at UWE Bristol that promotes positive masculinity. They discuss the complexities of defining masculinity, the research that informed their campaign, the creative process behind their video, and the challenges they faced in launching it. The conversation highlights the importance of student engagement, the need for ongoing dialogue about masculinity, and the lessons learned from their experience.
Read more about the campaign here.