If you’ve been craving more freedom, ease, and joy in your business — this episode is your reminder that hustle isn’t the only way to succeed. Today I’m excited to be joined by Sophie Biggerstaff, an online business coach who’s challenging societal expectations, ditching hustle culture, and helping entrepreneurs build businesses that actually fit their lives — not ones that drain them. In this episode, we dive into: Combining the woo with the work to create a freedom-first lifestyle that feels purposeful and fulfilling Why working more isn’t the answer — and how to stop sacrificing your life just to own a business Our personal experiences with burnout and finding our way back to ease, fun, and sustainability How to make your business work for you instead of feeling like you’re working for it Sophie’s journey of growing her business and the lessons she’s learned along the way Asking for help and outsourcing vs. hiring a team — and how to find aligned people to support you The main things Sophie’s done to create a freedom-based business and stay in her zone of genius Setting up systems and SOPs early so your business can actually run smoothly Combining mindset with business strategy — and why both are essential for sustainable growth Knowing your “why” for being in business and checking back in with it regularly Forcing vs. flowing — how to tell when to push forward or take a step back Recognizing patterns that aren’t working and giving yourself permission to try something new Letting go, trusting yourself, and learning how to stop gripping so tightly THE reminder you need to hear when business feels hard Recognizing burnout before it happens, releasing stress, and embodying ease in your work Listening to your intuition and staying in your lane instead of copying others Connect with Sophie on Instagram and her website! Watch her FREE masterclass on How to Build an Online Business That Gives You Freedom Learn more about her Freedom Model Method   Inquire about brand & web design with Abby - just 1 spot left in 2025! Learn more about 1:1 content coaching - 2 spots open   FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there! Instagram Audit: This free audit is your chance to get personalized feedback on your profile + content — so you can stop guessing and start showing up in a way that actually feels like YOU and connects with the right people. The Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say. Website Review - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence. 5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less! Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good. Check out our website for more ways to work and connect with us!   Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻   → Connect wi