Think of your sales process like a football field. At the 0-yard line, prospects are cold—they don’t know you, their problem, or your solution. At the 100-yard line, they’re ready to buy. The key to closing sales is understanding where each person is in the sales cycle and moving them to the next yard line.

In this episode, I break down the 0-100 yard sales system. Learn how to:

• Identify where someone is in the sales process.
• Treat prospects differently at each stage of the journey.
• Push clients closer to the finish line without overwhelming them.

Stop selling too early or too late—get damn good at having the right conversation at the right time. Whether they’re at the 20-yard line, the 75-yard line, or ready to cross the finish line, mastering this process will transform your sales game and your coaching business. 🏈

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