New futuristic cities built from scratch. Giga-projects. Major sports investments. Trillions in spending. An economy and society changing so quickly even locals sometimes can’t believe their eyes. Saudi Arabia is on a mission to change itself from a conservative society with an oil-dominated economy to a modern and open society with a diversified economy - and to become a global tourism destination. Such a transformation has never before been attempted, and the stakes for the Middle East - and the world - are high.
The TWENTY30 is a new media network and podcast that explores the seemingly endless dimensions of the social and economic transformations in Saudi Arabia, which few living outside the Kingdom can truly grasp. From the creator and co-host of The 966 Podcast comes a new platform that tackles the news, issues, challenges, and opportunities in Saudi Arabia and the Middle East region as it continues forward in a full-throttle effort to remake itself while the world watches. Featuring exclusive interviews, frank conversations, and in-depth topic exploration, The TWENTY30 is the first bi-weekly english program of its kind dedicated to uncovering and highlighting the road ahead for Saudi Arabia and the region and why it matters.
Hosted by Lucien Zeigler and Dr. Hanaa Almoaibed, The TWENTY30 is a new media network that will expand understanding of Saudi Arabia and the Middle East region through real conversations, research, and insights on a variety of platforms.
All content for The TWENTY30 is the property of Lucien Zeigler and Hanaa Almoaibed and is served directly from their servers
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New futuristic cities built from scratch. Giga-projects. Major sports investments. Trillions in spending. An economy and society changing so quickly even locals sometimes can’t believe their eyes. Saudi Arabia is on a mission to change itself from a conservative society with an oil-dominated economy to a modern and open society with a diversified economy - and to become a global tourism destination. Such a transformation has never before been attempted, and the stakes for the Middle East - and the world - are high.
The TWENTY30 is a new media network and podcast that explores the seemingly endless dimensions of the social and economic transformations in Saudi Arabia, which few living outside the Kingdom can truly grasp. From the creator and co-host of The 966 Podcast comes a new platform that tackles the news, issues, challenges, and opportunities in Saudi Arabia and the Middle East region as it continues forward in a full-throttle effort to remake itself while the world watches. Featuring exclusive interviews, frank conversations, and in-depth topic exploration, The TWENTY30 is the first bi-weekly english program of its kind dedicated to uncovering and highlighting the road ahead for Saudi Arabia and the region and why it matters.
Hosted by Lucien Zeigler and Dr. Hanaa Almoaibed, The TWENTY30 is a new media network that will expand understanding of Saudi Arabia and the Middle East region through real conversations, research, and insights on a variety of platforms.
We’re so back! And so is Ghada Almuhanna Abalkhail, the TWENTY30’s cultural expert, who returns to the show to discuss her latest book series that explores the concept of the Saudi homeland through archival photographs.
Faisal Bin Homran, Chief Product Officer at the Esports World Cup Foundation, is at the forefront of a growing esports movement in Saudi Arabia and globally. In the ever-evolving world of gaming, Saudi Arabia is emerging as a major player, actively positioning itself as a global hub for esports. Faisal joins hosts Hanaa Almoaibed and Lucien Zeigler on the TWENTY30 for an exclusive conversation about his work overseeing what is now the world’s largest esports tournament held annually in Riyadh: the Esports World Cup.
President and Chairwoman of the Saudi Mixed Martial Arts Federation join co-hosts Hanaa and Lucien for an exclusive interview, shedding light on her journey from being the first Saudi woman certified as a boxing coach to holding prominent positions in international sports organizations and her new role as head of the Saudi MMA Federation
Charles Hallab, President and CEO of the US-Saudi Business Council, joins The TWENTY30 co-hosts Lucien Zeigler and Dr. Hanaa Almoaibed to react to the impact and importance of U.S. President Trump’s recent visit to Saudi Arabia.
The innovation landscape in Saudi Arabia just got a big boost on the back of news highlighting a significant increase in patent filings in Saudi Arabia, which has significant long-term economic implications and serves as a promising data point on the development and diversification of the Saudi economy.
Lucien leads a DEEPDIVE into the Vision 2030 report for 2024, released this week. Over the past year, several Vision 2030 targets have been reached ahead of schedule. Others have been exceeded entirely. Progress includes achievements in tourism, employment, and PIF’s gains, but the report also addresses areas needing improvement like FDI.
There are misconceptions about the Eastern Provinces’ progress and development, especially in relation to other areas of the Kingdom. In this Episode, the hosts address this head-on, and talk about how Saudi Arabia’s growth is not just limited to Riyadh.
In this episode, hosts Lucien and Hanaa take a moment at the start to celebrate the 50th episode milestone of the TWENTY30 Podcast. Now with 45,000+ subscribers, the hosts reflect a little on the journey so far while noting it is just the beginning. Dr. Hanaa leads a DEEPDIVE, with a discussion on the findings in the recently released the Global Youth Index 2024, which assesses youth development across 40 countries. They delve into Saudi Arabia’s performance in youth development, highlighting improvements in education and entrepreneurship.
In a landmark episode of The Twenty30 Podcast, co-hosts Lucien Zeigler and Dr. Hanaa Almoaibed sat down in person for an exclusive interview with Suliman Almazroua, CEO of Saudi Arabia’s National Industrial Development and Logistics Program (NIDLP), one of the 13 powerful ‘Vision Realization Programs’ identified as “the driving force behind Vision 2030.”
Mawhiba’s success is part of a broader effort to advance Saudi education as part of Vision 2030 - one that’s paying off. The hosts discuss the transformative changes in Saudi Arabia’s education system, the rise of universities, and the empowerment of youth as future leaders.
How far has Saudi come in the development of its entrepreneurship and tech ecosystem? Hussein Atar, a leading venture capitalist and tech influencer who has been on the ground floor of the movement in Saudi Arabia, discusses the significant progress and road ahead for Saudi Arabia’s goals of becoming a global technology powerhouse.
Well well well look who’s back! In episode 45 of The TWENTY30, the hosts catch up at the start to talk about the start of Ramadan, leading to a discussion about how the month typically changes lives, working hours, and of course, dining habits for Saudis. After the hosts catch up from a short break, Hanaa leads a DEEPDIVE into Saudi Arabia’s booming nonprofit sector, which is ahead of Vision 2030 targets and increasingly contributing to Saudi Arabia’s GDP.
Meet Omar AlMaeena and Safwan Modir, founders of RedSea Camel Company and stars of the hit Netflix series ’Camel Quest.’ Tired of their jobs and longing for something new, Omar and Safwan took a big leap in 2021, leaving their previous work in finance, entertainment and hospitality and founded a camel breeding farm in the largely-bucolic Qassim region of Saudi Arabia - not an easy leap for two guys from Jeddah, Saudi Arabia’s second largest city.
In Episode 43 of the TWENTY30 Podcast, co-hosts Lucien and Hanaa discuss a major milestone in the Saudi banking sector with the launch of the Kingdom’s first all-digital bank, STC Bank. In Lucien’s DEEPDIVE, he shares the journey of the bank from a small and unknown entity to acquisition by STC to approval by the Saudi Central Bank (aka SAMA) roughly 8 years later, and why it is a watershed moment for the banking sector and fintech in Saudi Arabia. The approval by SAMA opens the doors to more operators in this space - but it was done with caution, putting consumer protection above speed - a contrast with the rapid digitization of other sectors and services in Saudi Arabia.
For Saudi women’s football, roles of female coaches as role models and comprehensive marketing efforts to build a fan base and increase visibility are paying off - and defying both expectations in the Kingdom, and stereotypes of Saudi Arabia outside of it.
In Episode 41, regular guest contributor, influencer, and Saudi cultural consultant Ghada AlMuhanna joins hosts Lucien and Hanaa to talk about Riyadh’s new metro system, now fully launched and operational in the Kingdom’s capital. The hosts and Ghada talk about their perceptions and impressions riding the metro for the first time - what’s great, what’s unique, and how the metro is impacting culture and life in the city.
The TWENTY30 kicks off 2025 with Episode 40 (!) after a short break over the holiday season with Lucien now in Riyadh joining from King Saud University and Dr. Hanaa having completed several weeks in Saudi Arabia over the break.
In Episode 39, co-hosts Dr. Hanaa Almoaibed and Lucien Zeigler are joined by Dina Amin, CEO of Saudi Arabia’s Visual Arts Commission to talk about how Saudi Arabia is developing homegrown artistic talent and the work she’s doing in building an art ecosystem from the ground-up. The Visual Arts Commission, as part of the Ministry of Culture, is tasked with ensuring Saudi Arabia develops into a vibrant creative community - and in appointing Dina in 2020 - are already full speed ahead. Dina spent over two decades in the space as part of Christie’s and other art houses around the world, and brought her energy and deep experiences from New York, London and Dubai to the role. With year-round events and activities now happening in Saudi Arabia, and a concerted effort to develop and foster local artists, Saudi Arabia is now emerging as a force on the global arts scene.
New futuristic cities built from scratch. Giga-projects. Major sports investments. Trillions in spending. An economy and society changing so quickly even locals sometimes can’t believe their eyes. Saudi Arabia is on a mission to change itself from a conservative society with an oil-dominated economy to a modern and open society with a diversified economy - and to become a global tourism destination. Such a transformation has never before been attempted, and the stakes for the Middle East - and the world - are high.
The TWENTY30 is a new media network and podcast that explores the seemingly endless dimensions of the social and economic transformations in Saudi Arabia, which few living outside the Kingdom can truly grasp. From the creator and co-host of The 966 Podcast comes a new platform that tackles the news, issues, challenges, and opportunities in Saudi Arabia and the Middle East region as it continues forward in a full-throttle effort to remake itself while the world watches. Featuring exclusive interviews, frank conversations, and in-depth topic exploration, The TWENTY30 is the first bi-weekly english program of its kind dedicated to uncovering and highlighting the road ahead for Saudi Arabia and the region and why it matters.
Hosted by Lucien Zeigler and Dr. Hanaa Almoaibed, The TWENTY30 is a new media network that will expand understanding of Saudi Arabia and the Middle East region through real conversations, research, and insights on a variety of platforms.
