What are 417 farmers—each with operations generating over $1 million in revenue—thinking as they head into the 2025 crop year? In this episode of The Truth About Ag, Evan Shout and Kristjan Hebert sit down with Kent Fraser, VP at Stratus Ag Research, to unpack the results of a collaborative survey between the Hebert Group and Stratus. This episode is all about turning data into insight. Evan, Kristjan, and Kent dig into what producers are most concerned about, what they say the next generation truly needs, and how they feel about the direction of ag education. They tackle the evolving role of government spending, the rising importance of specialists and advisors, and what’s shifting in how top producers make decisions.