The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
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The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
E119: Brewing Growth That Lasts with Karl Sanford of Manhattan Project Beer Company
The True Craft Podcast
36 minutes 31 seconds
1 month ago
E119: Brewing Growth That Lasts with Karl Sanford of Manhattan Project Beer Company
On today’s episode of The True Craft Podcast, we sit down with Karl Sanford — co-founder of Manhattan Project Beer Company out of Dallas, TX. In just seven years, Karl and his team have grown the brewery to 17,000 barrels a year and show no signs of slowing down! With a clear strategy, a powerhouse flagship beer, and some Texas-sized expansion plans, MPBC is showing that craft is alive and well in 2025.
Highlights include:
* How Manhattan scaled from homebrewing for a wedding to a 17,000 bbl operation
* What a “profit-first approach” looks like in expansion and contract brewing
* How to maintain restaurant-quality hospitality in the taproom
As Karl puts it, “Quality never goes out of style.” And if you’ve ever doubted whether craft can still win big even in today’s market, this episode will change your mind.
The True Craft Podcast
The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
