The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
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The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
E114: Scaling Beyond Beer with Ted Mitzlaff of Goodwood Beer & Spirits
The True Craft Podcast
38 minutes 22 seconds
3 months ago
E114: Scaling Beyond Beer with Ted Mitzlaff of Goodwood Beer & Spirits
In this episode, we sit down with Ted Mitzlaff, Owner and CEO of Goodwood Beer & Spirits, to unpack how a Louisville, KY brewery grew from a small production operation into a multiple locations with restaurants, spirits, and experiences. (Anyone wanna go bowling?)
From navigating the market downturn to sometimes embracing necessary business pivots, Ted shares insights with over two decades of being in the business.
Highlights include:
* Learning the importance of maintaining great company culture while growing a business
* The operational structure that Goodwood uses for its various locations
* Why owners should introduce more experiences into their programming mix
As Ted says, “The name of the game is diversification,” and this episode gives owners ideas of how to tackle a diverse portfolio while marrying them with memorable experiences for customers. Enjoy!
The True Craft Podcast
The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
