In this episode, we’re digging into the challenges and opportunities of brewery loyalty programs with Ross Stensrud, co-founder of TapWyse. Many breweries offer memberships, but structuring them in a way that drives real revenue while keeping customers engaged? That’s not always a straightforward approach. We explore what’s working, what’s not, and how data-driven insights can help breweries build more effective programs. Some highlights include: * The difference between loyalty and membership programs * How monthly memberships ($20/mo) often outperform annual ones ($147/yr) in revenue * Why expiring rewards encourage repeat visits without increasing costs If you’re considering a membership program or looking to improve your existing one, this episode is for you.