The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
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The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
E102: Future-proofing Craft with Chris Creech of The Glass Jug Beer Lab
The True Craft Podcast
38 minutes 13 seconds
9 months ago
E102: Future-proofing Craft with Chris Creech of The Glass Jug Beer Lab
In this episode, we’re sitting down with Chris Creech of The Glass Jug Beer Lab out of Durham, NC, to uncover how they’ve stayed ahead of industry trends and built a loyal community. Starting as a humble bottle shop in 2014—just after North Carolina eased growler regulations to allow retail stores to fill them—Glass Jug has grown into a powerhouse with two locations, a 3.5 bbl brewery, and a bottle shop that carries an impressive 600 SKUs at any given time!
Highlights include:
* A surprise beverage category that’s stealing the spotlight (and boosting profits)
* How to turn your taproom into the local hangout with community-focused experiences
* Why thinking beyond beer might be your best move in 2025
We also explore Glass Jug’s distribution strategy, how they’re navigating flattening craft beer growth, and why reinvesting in your space could be the key to long-term success.
Curious? Pour yourself a pint, hit play, and get inspired!
The True Craft Podcast
The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
