The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
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The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
E101: “The Suburban Pub” Boom with Phil Humphrey of 608 Brewing
The True Craft Podcast
39 minutes 18 seconds
10 months ago
E101: “The Suburban Pub” Boom with Phil Humphrey of 608 Brewing
Kick off 2025 with Episode 101 of The True Craft Podcast! This week, we’re chatting with Phil Humphrey, Founder of 608 Brewing Company in La Crosse, WI. From launching a lean startup in 2018 to opening a second suburban taproom in 2023 (that is outperforming their original location 20%-40%!), Phil shares his story of determination, creativity, and pushing boundaries in craft beer.
Some highlights include:
* How Phil got 608 Brewing off the ground with a budget under $500k (!)
* The operation behind brewing 400+ unique beers in six years while trying to stay ahead of industry trends
* An inside look at 608’s thriving suburban taproom and their bold leap into hemp-derived THC beverages
Phil’s journey shows that combining the charm of a suburban pub with bold vision, creative recipes, and a knack for adapting can transform a lean startup into a thriving craft beer success story. We hope that you enjoy this episode and we look forward to bringing you more True Craft in 2025!
The True Craft Podcast
The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
