Awakened Life Podcast - Interview with Michael Knight "Shattering Marketing Assumptions” Awakened Life Podcast Season 4 Ep. 29 -- Michael, a seasoned marketer with a background in mentoring, shared his journey, detailing the challenges he faced from birth to college and how these trials strengthened his faith in God. He highlighted the importance of building trust and relationships in marketing, advocating for a holistic approach beyond transactional social media management. A significant portion of the discussion centered on the intricacies of effective marketing. Michael emphasized the necessity of understanding and identifying the target audience, stressing the value of tailored messaging for specific niches rather than attempting to serve everyone. Challenging assumptions in marketing and validating them with data emerged as a key theme, as did the importance of creating consistent messaging across platforms to build brand awareness and engagement. The significance of strategic marketing channels and the need for a robust website that resonates with the audience is underscored. Insights were shared on content and technical optimization for SEO, with a forward look at the impact of AI on search engines. Practical advice was dispensed on how businesses, including niche sectors like pest control, could attract clients through brand awareness and informative content. To learn more about Michael: https://www.linkedin.com/in/michaelaknight/ and to build a marketing plan that understands your needs and focuses on the whole picture of your business: https://blueportalconsulting.com/contact-us/ --- To find greater balance in your work and life, download the Total Freedom (life wheel) Exercise here: wheel.awakenedlife.com To join the Awakened Life Community at our next live retreat in Scottsdale, please apply here: https://www.awakenedlife.live/