In this foundational episode of the TriMetric Roadmap Podcast, Scott Landis and Jeff Jacob officially launch the show and dive deep into the Business Health Diagnostic™ (BHD) — a proprietary system that helps founders measure and improve the true health, value, and freedom potential of their business. They unpack the why, what, and how behind the diagnostic — from discovering operational blind spots to uncovering hidden valuation opportunities — and show how the BHD fits inside Business Freedom Advisors’ Freedom 360™ program. The conversation flows from practical business strategy into spiritual insight, revealing how freedom in business connects to fulfillment in life. -- Key Themes Start with WHY: The Business Health Diagnostic helps founders move from chaos to clarity — and from job ownership to true business freedom. Faith Meets Finance: Jeff and Scott discuss the intersection of purpose, stewardship, and intelligent financial design. From Valuation to Vision: Why good exit planning is also good business planning — and how to build transferable value even if you never plan to sell. Numbers with a Story: Recasting financials isn’t about accounting tricks; it’s about revealing the truth of what your business is really worth. Freedom 360™: How the BHD anchors a broader suite of tools — the Business Intelligence Briefing™, Executive Field Manual™, and Tax Briefing™ — to drive freedom and profitability within 90 days. -- Resources Mentioned 💡 TriMetricQuiz.com — Free snapshot of your business and leadership health 💼 BusinessFreedomAdvisors.com/Freedom-360 — Access the full Freedom 360™ program 📘 Walking to Destiny by Chris Snider — referenced as inspiration for integrating exit readiness into day-to-day strategy 📗 The Balancing Act by Scott & Tawnya Landis — living fulfilled and free in business and life