Awakened Life Podcast - Interview with James Shockley "From Entrepreneur to Authority: Marketing Automation” Awakened Life Podcast Season 4 Ep. 21 --- We dive deep into the world of marketing and automation with a true expert, innovator, and tenacious entrepreneur, James Shockley. James is the Founder/CEO of Social Movement Media, a leading company that empowers businesses to become industry authorities through short-form video content. He is also the mastermind behind Marketing Mate, an incredible marketing automation software system that revolutionizes how businesses create video content seamlessly. With over 8 years of experience in the digital marketing space, James has honed his expertise in sales, marketing, and business automation. His passion lies in helping business owners navigate the complexities of marketing by streamlining processes through automation. Based in St. Petersburg, FL, James' journey as an entrepreneur and thought leader has been nothing short of inspiring. In our conversation, James delved into the captivating world of video creation and content marketing. He emphasized the importance of authenticity and natural communication on camera to build genuine connections with audiences. Social Movement Media's unique approach enables them to craft short-form videos tailored for various social media platforms, catering to diverse industries. Throughout the episode, James shed light on the power of using tools like a ring light and filming content via Zoom. He also discussed the incredible benefits of leveraging organic content to drive leads, effortlessly tracked through automation and CRM tools, empowering businesses with actionable insights. One of the most significant turning points in James' journey was when he discovered his true passion for content creation and automation. Collaborating with a like-minded individual he met on TikTok led them to witness remarkable growth in their business, demonstrating the power of strategic partnerships. James candidly shared his personal struggles and triumphs, from facing rejections while establishing his agency to landing a significant deal with Hard Rock Cafe. Even when confronted with the challenges of COVID-19, he expertly pivoted his business model, offering website services that generated substantial revenue. A standout moment in James' career came when he achieved an impressive $100,000 in just 90 days through Upwork. He emphasized the importance of investing in oneself and strategically utilizing resources to foster business growth. As the episode progressed, James generously shared invaluable strategies for creating captivating video content. He underscored the significance of meticulous planning, pausing, and breathing during filming, which can make a world of difference in the final result. Moreover, James delighted us with a remarkable success story of how Social Movement Media significantly improved a lawyer client's return on ad spend and garnered thousands of views through organic content. This episode of Awakened Life offers an enlightening peek into the dynamic world of digital marketing, video creation, and the visionary mind of James Shockley, making it a must-listen for business owners and aspiring entrepreneurs alike. To get a free content strategy from James with 10 content ideas, DM on IG or tick tock the keyword "content" to @marketingmatedotcom www.marketingmate.com --- To find greater balance in your work and life, download the Total Freedom (life wheel) Exercise here: wheel.awakenedlife.com To join the Awakened Life Community at our next live retreat in ...