Podcast ads have become as incorporated into the show as the storyline itself, that the combination of a brand partnership and perfectly placed spot is what we're calling The Collab.

Creators are going beyond the scope of audio storytelling, while inviting listeners to contribute to the content and weigh in more than ever before. The Feedback Loop allows devoted listeners and fans the opportunity to not only enjoy their favorite shows, but to become a part of them, as well.

As podcasts have grown in popularity over the years, so too have the voices within the medium, bringing about a diverse sea of talent with representation in race, gender, and cultures which allows for a wider range of points of view and larger audiences.

This episode tackles the power of the binge, and how bingeable podcast creation has led to audience connection, building a trusting relationship between advertisers and audiences.

We explore the creators at the core who have turned their podcasts from passion project to mainhustle, not only providing a main source of income, but also a mainstay in many advertiser’s media plans.