Ever feel like you're drowning in data but not sure where to start? I see many businesses just doing, doing, doing, without truly taking the time to stop and understand their marketing numbers. And then they’re left wondering, “Why isn't my profit going up?”, “Why isn't my revenue going up?”, or “Why is my revenue going up but my profit is declining?” A recent survey by Teradata revealed that 87% of marketers consider data to be their most underutilized asset. So today, I’m sharing how we can...
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