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The Traffic & Conversions Show
Michelle Fernandez
297 episodes
5 months ago
Feeling like you're drowning in your to-do list while your business screams for your attention? You're putting in 50+ hour weeks, but somehow STILL can't break through to that next level… The problem? You're stuck doing tasks that cost way less than what you're worth and those "systems" you think you have are actually keeping you chained to your desk. Today we're chatting with Esther Inman, the queen of VA placement who's helped hundreds of entrepreneurs escape the overwhelm trap. Esther can ...
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Marketing
Business,
Entrepreneurship
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Feeling like you're drowning in your to-do list while your business screams for your attention? You're putting in 50+ hour weeks, but somehow STILL can't break through to that next level… The problem? You're stuck doing tasks that cost way less than what you're worth and those "systems" you think you have are actually keeping you chained to your desk. Today we're chatting with Esther Inman, the queen of VA placement who's helped hundreds of entrepreneurs escape the overwhelm trap. Esther can ...
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/297)
The Traffic & Conversions Show
Outsourcing and hiring VAs effectively with Esther Inman
Feeling like you're drowning in your to-do list while your business screams for your attention? You're putting in 50+ hour weeks, but somehow STILL can't break through to that next level… The problem? You're stuck doing tasks that cost way less than what you're worth and those "systems" you think you have are actually keeping you chained to your desk. Today we're chatting with Esther Inman, the queen of VA placement who's helped hundreds of entrepreneurs escape the overwhelm trap. Esther can ...
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5 months ago
38 minutes

The Traffic & Conversions Show
Track It To Grow It: How Successful Coaches Think Like CEOs
If you're making decisions based on "gut feelings" instead of actual data, you're basically playing business roulette. Spoiler alert: The house always wins. The difference between struggling coaches and seven-figure coaches is not luck or talent... It’s tracking the RIGHT metrics and making CEO-level decisions based on cold, hard facts (not wishful thinking). In this episode, I'm spilling my complete "CEO Dashboard", aka the 8 key metrics that will transform you from a stressed-out solopreneu...
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5 months ago
15 minutes

The Traffic & Conversions Show
The Art of Blessing & Releasing: When It's Time to Fire Your Clients
That sinking feeling when you see *that* client's name pop up in your inbox? Yep, we've ALL been there... Hanging on to energy-draining clients who question everything, implement nothing, and have you working harder on THEIR success than they are. In this episode, I'm dishing the honest truth about the art of "blessing and releasing" clients who are flat-out wrong for your business. I share my personal story of how releasing ONE high-paying but high-maintenance client transformed my entire bu...
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5 months ago
26 minutes

The Traffic & Conversions Show
The #1 Mistake Coaches Make When Trying to Scale (And How to Fix It)
Fully booked but exhausted AF? Your coaching business looks amazing on paper, but you're working harder than ever with zero breakthrough. Not cool. The problem isn't your coaching—it's that you've built "digital busy work" instead of true systems. Those disconnected tools aren't just frustrating... they're the invisible ceiling on your growth and the direct cause of your burnout! In this episode, I walk you through my 5-step system that transforms coaching chaos into scalable success, from ma...
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5 months ago
25 minutes

The Traffic & Conversions Show
Using Stages to Build Relationships that Convert with Aurora Gregory
Public Speaking Coach Aurora Gregory was just 14 when she stepped onto her first stage—a shaky 8th grader, reluctantly roped into a local speech contest by her social studies teacher. She didn’t win, but she did walk away with two truths that still guide her work today: A powerful story can hold an entire room and the person with the mic is the most visible person in any space. The reality is, if you’re not tapping into speaking as part of your business strategy—whether that’s an IRL stage, a...
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6 months ago
39 minutes

The Traffic & Conversions Show
Why Your Coaching Funnel is Secretly Failing (And What to Do About It)
Built a funnel and wondering, “Why aren’t more people buying?” You’ve built those gorgeous landing pages, spent money on ads, but the sales just aren’t stacking up like you expected. Sound familiar? Today, I’m pulling back the curtain on the *real* reason your funnel isn’t converting. Learn the key funnel components most coaches miss, why email sequences (not just landing pages) are essential to conversions, and how personalized automation and segmentation can turn your funnel into a be...
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6 months ago
29 minutes

The Traffic & Conversions Show
Top 3 Low Cost, High Impact Meta Ads That Actually Work with Ashley Braswell
Ready to make your ads work for you without breaking the bank? We’ve all wasted time and money on ads that don’t deliver. But what if there’s a smarter way to make your ads work—without the stress and high costs? In this episode, Ashley Braswell, a wedding photographer turned Facebook Ads expert, shares her top 3 low-cost, high-impact Meta Ads that are crushing it right now! After booking an entire season with just a $300 ad spend, Ashley’s showing you how to build an engaged audience with a ...
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6 months ago
48 minutes

The Traffic & Conversions Show
Why Community-Driven Businesses Win (And How to Build Yours)
Are you making the impact you dreamed of with your business? You started your business to create real change, but are you delivering the transformation your customers signed up for? What if you could make an even bigger impact than you thought? In this episode, we’re uncovering the secret to helping your customers achieve the transformation they signed up for. Hint: it’s not just about making the sale! It’s about building a community where your customers feel supported, heard, and connected t...
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7 months ago
19 minutes

The Traffic & Conversions Show
How to plan your monthly calendar to get 'er done
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
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8 months ago
18 minutes

The Traffic & Conversions Show
8 Sales Page Tweaks for Higher Conversions
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
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8 months ago
23 minutes

The Traffic & Conversions Show
Spring Clean Your Tech Stack and Optimize Operations in 4 Easy Steps
One of the best decisions that you can make for your business? Embracing a leaner approach to your tech stack. Contrary to popular belief, having a gazillion tools and software can actually hinder your growth rather than help the growth of your businesses as you end up duct taping everything together to make it work. So in this episode, we’re exploring how to simplify your tech stack so that you can not only save a ton of money, but also streamline your operations, enhance productivity, and m...
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1 year ago
20 minutes

The Traffic & Conversions Show
From Followers to Buyers: How to Fast-Track Your Social Media Conversions
Are you tired of pouring your heart and soul into building a robust social media following, only to find that it's not translating into tangible business results? Gaining followers is just the beginning - what follows needs to be a dynamic strategy for converting followers into paying customers. In this episode, we’re diving into my expert tips for turning followers into loyal clients, from understanding your audience using tools like Google Analytics to crafting value-driven content that res...
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1 year ago
16 minutes

The Traffic & Conversions Show
Stop Flying Blind: Making Sense of Marketing Metrics
Ever feel like you're drowning in data but not sure where to start? I see many businesses just doing, doing, doing, without truly taking the time to stop and understand their marketing numbers. And then they’re left wondering, “Why isn't my profit going up?”, “Why isn't my revenue going up?”, or “Why is my revenue going up but my profit is declining?” A recent survey by Teradata revealed that 87% of marketers consider data to be their most underutilized asset. So today, I’m sharing how we can...
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1 year ago
18 minutes

The Traffic & Conversions Show
How to Make Imposter Syndrome Your Superpower with Suzy Oliver
Whether it's reaching a new income level or launching a new offer, you can almost always expect to be greeted by a familiar foe: imposter syndrome. That’s right, whenever you step out of your comfort zone and into a slightly new identity, those nagging feelings of self-doubt are sure to resurface. So, in today’s episode, we're diving deep into the art of breaking free from imposter syndrome, empowering you to become truly unstoppable in business. And to help us, I've brought in the expertise ...
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1 year ago
42 minutes

The Traffic & Conversions Show
The Ultimate Guide to High-Impact Sales Calls: 10 Expert Tips for Closing More Deals
Whenever I used to hear the words “sales call”, I would literally break out in a cold sweat. Even when you’re a seasoned pro, sales calls can feel tough, especially with evolving consumer expectations. But don’t forget: every call is an opportunity to understand your customers better and tailor your pitch to their needs. And when we take the right steps to master the art of our sales calls, it will significantly impact our success. In this episode, I’m walking you through ten crucial tips and...
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1 year ago
17 minutes

The Traffic & Conversions Show
From Good to Great: 3 Insider Secrets Behind 7-Figure Webinar Success
Currently, around 90% of my clients rely on webinars to drive significant revenue from their courses, memberships, and coaching programs—often reaching seven-figure earnings and beyond. This success piqued my curiosity: what sets their webinars apart, making them convert like crazy? While having a great product or course is obviously crucial, the challenge lies in crafting a webinar that not only captures attention but also drives action. But with so many following the same webinar form...
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1 year ago
12 minutes

The Traffic & Conversions Show
How To Build A Killer Marketing Funnel That Converts Like Crazy
If you want to make sales online, your business needs a funnel. But not just any old funnel—one that actually converts. If you get it right, not only will it provide a ton of value for your target market, it will also make YOU a ton of money. That’s why taking the time to master funnel building is an absolute must. So today, we’re diving deep into the world of funnel mastery, specifically tailored for all the amazing coaches, course creators, or membership owners out there. Join me as I unrav...
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1 year ago
22 minutes

The Traffic & Conversions Show
Reduce Overwhelm and Get Sh*t Done: Redefining Productivity with Elise Enriquez
Have you ever caught yourself saying, "You just don't get it, I'm SO busy!" when you feel like your plate is so full that nobody else could possibly understand? I know I have. As entrepreneurs, we’re used to wearing all the hats and try to be responsive to our family, to our businesses, and to our clients. But when you treat everything as an urgent priority, you lose all sense of what *truly* matters. To help me dig deeper into how we can shift our perspective on productivity, I invited produ...
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1 year ago
46 minutes

The Traffic & Conversions Show
The Marketing Toolbox: 5 Must-Have Systems to Drive Growth
Marketing is the heartbeat of any successful business. But it's so much more than just flashy ads and catchy slogans. It's about using smart systems that work together to help your business grow, engage customers, and keep them coming back for more. In this episode, we're diving into five crucial marketing systems that every business needs to achieve sustainable growth and long-term success. Using real-life examples, we'll break down exactly what they are and how you can leverage them to make...
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1 year ago
36 minutes

The Traffic & Conversions Show
Busted! 5 Online Business Myths That Stunt Growth (and How to Overcome Them)
Are you tired of pouring money into ads with little return? Or chasing after viral moments with little success? The internet is full of so-called “gurus” telling us what we need to do to grow our businesses. But when there’s so much advice and information available to us, it's important to figure out what's actually true and what's leading us astray. In this episode, I’m debunking five of the most common myths surrounding online business growth and sharing the accurate information that *will*...
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1 year ago
11 minutes

The Traffic & Conversions Show
Feeling like you're drowning in your to-do list while your business screams for your attention? You're putting in 50+ hour weeks, but somehow STILL can't break through to that next level… The problem? You're stuck doing tasks that cost way less than what you're worth and those "systems" you think you have are actually keeping you chained to your desk. Today we're chatting with Esther Inman, the queen of VA placement who's helped hundreds of entrepreneurs escape the overwhelm trap. Esther can ...