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In this riveting episode, we gather under one virtual roof the brightest minds in marketing to cast their predictions for the year ahead. Join us as Mark Schaefer, Bryan Kramer, Julia McCoy, Donna Moritz, Jim Sterne, Christoph Trappe, Troy Sandidge, and Dennis Yu share their unparalleled insights into the evolving landscape of marketing in 2024. From the integration of AI and machine learning to the rise of authentic storytelling and beyond, our panel discusses how these trends will redefine customer engagement, brand loyalty, and digital strategy.
Whether you're a marketing professional seeking to stay ahead of the curve or a business owner looking to navigate the digital age, this episode is your compass for the future of marketing. Tune in to gain a competitive edge as our experts unveil the strategies, tools, and mindsets necessary to thrive in 2024's dynamic marketing ecosystem.
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In this episode of our podcast, we have the pleasure of speaking with Jodi Krangle, owner of Piece of Cake Voiceovers & Vocals and a veteran in the field of audio branding. Jodi shares her insights on the importance of audio branding and how it can be used to create a strong emotional connection with customers.
We discuss the elements of effective audio branding, from choosing the right voiceover talent to crafting a memorable sound logo. Jodi also shares some practical tips for businesses looking to develop their own audio brand, including how to find the right balance between consistency and creativity.
Whether you're a marketer or business owner looking to enhance your brand's audio identity or a voiceover artist looking to take your skills to the next level, this episode is packed with valuable insights and practical advice.
So hit that subscribe button on your favorite podcast platform to stay up-to-date with our latest episodes and join us as we explore the fascinating world of audio branding with Jodi Krangle.
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In this episode of The Thrifty Marketer Podcast, Vivek sits down with Rebecca Burd, Director/VP of Marketing of Speak Life Performing Arts Company, to discuss the important topic of breaking the cycle of bullying and its effects on mental health.
Rebecca, who is also a mental health advocate and speaker, shares her personal experience with bullying and the long-term impact it had on her mental health. She highlights the need for awareness and education around bullying, as well as the importance of building resilience in those who have experienced it.
The conversation starts with a definition of bullying and its various forms, including verbal, physical, and cyberbullying. Rebecca discusses the impact of bullying on mental health and how it can lead to long-term consequences such as depression and anxiety.
The discussion then moves to the ways in which individuals and communities can help prevent bullying. Rebecca shares practical advice for parents, educators, and other adults who may be in a position to intervene or prevent bullying. She also emphasizes the importance of building a supportive community for those who have experienced bullying and having access to mental health resources.
As Director of Speak Life Performing Arts Company, Rebecca also discusses the role of the arts in empowering individuals to overcome the effects of bullying. She shares how the company uses dance, drama, and music to build confidence and self-esteem in young people and promote empathy and understanding.
Throughout the episode, Rebecca shares personal anecdotes and insights based on her own experiences with bullying. She offers encouragement and hopes to those who have experienced bullying, emphasizing that it is possible to overcome the trauma and build a fulfilling life.
Overall, this episode of The Thrifty Marketer Podcast provides valuable insights and guidance for anyone seeking to understand and prevent the damaging effects of bullying on mental health. Whether you are a parent, educator, or simply interested in the topic, you will come away from this episode with a deeper understanding of the importance of breaking the cycle of bullying and building a culture of empathy and respect.
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In this episode of The Thrifty Marketer podcast, Vivek delves into the power of the mind and how it can affect our success in both personal and professional areas of our lives. He is joined by Kimberly Spencer, the owner of Crown Yourself, an online coaching platform that helps individuals unlock their potential and take control of their lives.
Kimberly shares her personal story of overcoming negative beliefs and self-doubt to achieve her own success and explains how she now helps others do the same. She discusses the importance of understanding our own thought patterns and the role they play in shaping our actions, and offers practical techniques for transforming negative beliefs into confidence and success. From visualization exercises to daily affirmations, Kimberly's tips are rooted in science and backed by her own experience and that of her clients.
Listeners will gain insights into how their own limiting beliefs may be holding them back, and be inspired to take action toward breaking free from these patterns. They will leave this episode with practical tools and strategies to help them overcome self-doubt, tap into their inner strengths, and achieve their goals.
Be sure to subscribe to The Thrifty Marketer podcast for more insightful conversations with industry experts, and don't forget to share and like this episode to spread the knowledge! Whether you're an entrepreneur looking to boost your business or someone looking to unlock your full potential in all areas of your life, this episode is a must-listen.
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In this episode, we sit down with Stephanie Feger, the Owner and Chief Strategist of emPower PR Group, to explore the art of turning your writing passion into a profitable business.
Stephanie Feger has a wealth of knowledge when it comes to turning your passion for writing into a successful business. As the owner and chief strategist of emPower PR Group, she has helped countless writers and authors build their brands and grow their careers. In this episode, Stephanie shares her own journey as a writer and entrepreneur, highlighting the challenges she faced along the way and the strategies that helped her overcome them.
Throughout the conversation, Stephanie emphasizes the importance of developing a clear brand identity as a writer. She discusses how to identify your unique niche and target audience, and how to use this information to create content that resonates with your readers. She also provides tips for building a strong online presence, including developing a website and utilizing social media.
One of the key themes of the episode is the importance of monetizing your writing. Stephanie shares her insights on how to identify potential revenue streams, such as self-publishing, speaking engagements, and consulting. She also discusses the importance of networking and building relationships within the writing community, as well as the value of investing in your own education and development as a writer and entrepreneur.
Whether you're just starting out as a writer or looking to take your career to the next level, this episode is a must-listen. Stephanie's insights and practical tips will inspire and guide you as you navigate the world of authorpreneurship, helping you turn your writing passion into a thriving business.
Whether you're an aspiring author looking to take your first steps or a seasoned writer seeking to take your career to the next level, Stephanie's tips and insights are sure to provide valuable guidance and inspiration.
Tune in to learn more about the authorpreneur blueprint and take the first step towards building a successful writing career.
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In the latest episode of The Thrifty Marketer Podcast, host Vivek Nair sits down with Jeremy Knuaff, CEO of Spartan Media, to discuss the topic of maximizing PR efforts on a tight budget. With the start of 2023, many businesses are looking for cost-effective ways to increase brand awareness and attract new customers, and PR can be a powerful tool in achieving these goals.
During the episode, Knuaff shares his expert insights on effective PR strategies and tactics for businesses with limited budgets. Listeners will learn how to identify their target audience and craft a compelling message that resonates with them. They will also discover how to leverage social media and other digital channels to amplify their PR efforts and reach a wider audience.
Knuaff draws on his experience working with clients in various industries to provide practical advice on building relationships with journalists, creating newsworthy content, and measuring the success of PR campaigns. Whether you are a small business owner or a marketing professional looking to maximize your PR efforts, this episode is a must-listen. Tune in now to learn how to make the most of your budget and achieve PR success in 2023.
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In this episode of The Thrifty Marketer Podcast, we dive deep into the world of real estate marketing with special guest Kurt Uhlir, a keynote speaker and experienced marketer in the industry. Kurt shares his ideas and tried-and-true strategies with agents and firms so they can make the most of their real estate marketing and grow their businesses.
Throughout the episode, Kurt talks about how important it is to know your target audience and how to reach them through different types of marketing. He also talks about how important it is to build a strong brand identity and use technology to simplify processes and make the customer experience better.
Kurt also gives tips on how to make interesting content, use social media platforms, and figure out how well your marketing campaigns are doing. Whether you're a seasoned real estate professional or just starting out in the industry, this episode offers valuable insights and practical advice for taking your marketing efforts to the next level. Tune in now to unlock the potential of your real estate business!
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In this episode of The Thrifty Marketer Podcast, we sit down with Jerry Fu, the founder of Adapting Leaders, to discuss the critical topic of navigating conflicts in the workplace. Conflicts can arise in any workplace, regardless of the industry, size, or culture. Therefore, it is essential for professionals at all levels to develop effective communication and resolution strategies to manage these situations.
Jerry shares his insights on the common causes of conflicts in the workplace and how they can be prevented. He also discusses the role of emotional intelligence in conflict resolution and how to communicate effectively with colleagues to resolve issues promptly.
Throughout the episode, Jerry provides practical advice on approaching and managing conflict situations effectively. He also shares some of his experiences in navigating workplace conflicts and the lessons he learned along the way.
Whether you are a manager, team leader, or individual contributor, this episode provides valuable insights on navigating workplace conflicts and creating a more positive and productive work environment. Tune in to learn how to develop effective communication and resolution strategies and become a more effective leader in your organization.
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In this episode, I sit down with Brooke B Sellas, CEO of B Squared Media LLC, to discuss the importance of social listening in today's digital age and how businesses can leverage this tool to gain a competitive advantage. Brooke shares her expertise on various social media platforms and highlights the key strategies that businesses can employ to effectively monitor and analyze customer conversations, sentiment, and feedback.
We explore the ways in which social listening can help businesses improve customer engagement, enhance brand reputation, and drive growth. Join us as we unlock the power of social listening and discover how it can help businesses achieve success in the ever-evolving world of social media.
During the podcast, Brooke also shares her insights on the latest trends and tools in social listening, including the use of AI and machine learning to analyze data and predict customer behavior. She emphasizes the importance of having a comprehensive social listening strategy that is aligned with business goals and objectives. Additionally, Brooke offers practical tips and advice for businesses looking to implement social listening, including how to choose the right social media monitoring tool and how to effectively use the insights gained from social listening to drive business outcomes. This podcast is a must-listen for business leaders and marketers looking to stay ahead in today's dynamic digital landscape.
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Welcome to the latest episode of The Thrifty Marketer Podcast! In this episode, we're joined by Christine Gritmon, a highly regarded Personal Branding Strategist, as she shares her insights on how to elevate brands through thought leadership marketing.
With the rise of the digital age, businesses need to create unique brand identities that connect with their audience. In this episode, Christine draws upon her extensive experience to provide practical strategies on how to build a personal brand that stands out in your niche. She emphasizes the importance of thought leadership marketing and discusses the benefits it can bring to businesses of all sizes.
Christine shares her expertise on how to establish yourself as a thought leader in your respective field, and how to effectively leverage content marketing, social media, and other tools to amplify your message and reach your target audience.
This episode is perfect for entrepreneurs, marketers, and anyone interested in personal branding. Listeners will gain valuable insights on how to effectively market their products or services and build a strong personal brand that resonates with their audience.
So, sit back, relax, and get ready to learn from one of the best in the business as Christine Gritmon shares her expertise on elevating brands through thought leadership marketing.
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In this exciting episode of The Thrifty Marketer Podcast, join host Vivek Nair as they delve into the world of rebranding and uncover the secrets to a successful transformation journey with industry expert, Jim Heininger, Principal at Rebranding Experts.
Jim is a seasoned rebranding consultant with over 20 years of experience in helping companies revitalize and redefine their brands. In this engaging conversation, he shares his wealth of knowledge and practical strategies for businesses looking to reinvent their brand and stay ahead in today's constantly evolving market.
From identifying the need for a rebrand to executing a successful rebranding campaign, Jim covers all the essential elements of the rebranding process. He discusses the importance of having a clear brand purpose, the role of research and data in shaping a brand's strategy, and the impact of technology on branding. He also shares his insights on the common pitfalls to avoid and the best practices for a smooth and successful rebrand.
Whether you're a seasoned marketer or a business owner looking to revamp your brand, this episode is a must-listen. Jim's expert advice and real-world examples will inspire you to take your brand to the next level and achieve the success you deserve.
So, grab a pen and paper and get ready to take notes, as Jim Heininger takes us on a journey to reinventing your brand. Tune in now!
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In episode 51 of The Thrifty Marketer Podcast, host Vivek sits down with Brian Sachetta, Founder of Get Out of Your Head, to discuss the importance of breaking free from negative thoughts and learning to stop overthinking.
Brian shares his personal journey and the techniques he uses to overcome negative thinking and how it has helped him in both his personal and professional life. They also discuss
Tune in to learn how to take control of your thoughts and start living a more positive, fulfilling life.
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Welcome to episode 50 of The Thrifty Marketer podcast!
In this episode, we're thrilled to have Bonnie Surie, a self-relationship expert, join us to share her knowledge on creating a growth mindset. Bonnie is a highly sought-after speaker and coach, known for her ability to help people achieve success by unlocking their full potential.
In this episode, Bonnie will be discussing the importance of developing a growth mindset, and how it can help you overcome obstacles and achieve success in both your personal and professional life. A growth mindset is a mindset that sees challenges as opportunities for growth and development, rather than as insurmountable obstacles. By embracing this mindset, you'll be able to tackle change with confidence and come out on top.
Bonnie will also be sharing her secrets for creating a growth mindset, including:
Whether you're a business owner, marketer, or simply looking to improve yourself, this episode is packed with valuable information that will help you take your performance to the next level. Bonnie's insights and strategies are practical, actionable, and easy to implement in your daily life.
Don't miss out on this opportunity to learn from one of the leading experts on self-relationship and growth mindset. Tune in now to learn how to develop a growth mindset and transform your life. We know you'll find this episode inspiring and informative. As always, please subscribe and rate the podcast, it helps us reach more listeners. And if you have any feedback or questions, please reach out to us, we'd love to hear from you. Thanks for listening and we'll see you in the next episode of The Thrifty Marketer podcast.
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Join us on this week's episode of the Leadership in Action podcast as we sit down with Dr. Hope Zoeller, CEO of Hope LLC, to discuss strategies for success in the modern world. Dr. Zoeller is a leading expert on leadership and personal development, with over 20 years of experience coaching executives and entrepreneurs to reach their full potential. In this episode, she shares her insights on how to effectively lead and manage teams, navigate change, and cultivate a positive work culture. Whether you're a seasoned leader or just starting out, you won't want to miss this valuable conversation with Dr. Zoeller. Tune in now to learn how to become a more effective leader in today's fast-paced, ever-changing business landscape.
Questions Explored:
Join us as we delve into these important topics and more with some of the world's top leaders and experts.
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In the latest episode of The Thrifty Marketer Podcast, Vivek sits down with renowned marketing expert Mark Schaefer to discuss the intersection of artificial intelligence and marketing.
Mark shares his insights on how AI is changing the way businesses approach marketing and the opportunities it presents for marketers. He also shares practical tips on how marketers can get started with AI and how to use it effectively in their campaigns. Whether you're a seasoned pro or new to the world of marketing, this episode is a must-listen for anyone looking to stay ahead of the curve in the world of AI and marketing.
Tune in to The Thrifty Marketer Podcast to learn more about the role of AI in marketing and how you can use it to drive success for your business.
About The Guest
Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field.
Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also an advisor to B Squared Media and several tech startups.
He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University.
Mark is the bestselling author of nine path-finding books including the first book ever written on influence marketing. Mark’s books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than
750 libraries worldwide.
Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC, and CBS NEWS. He is a contributing columnist to The Harvard Business Review, and Entrepreneur Magazine.
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This episode of The Thrifty Marketer Podcast features Marina Byezhanova, Co-Founder of a personal branding agency called Brand of a Leader.
Topic: Personal Branding Masterclass
Discussion
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An episode taking you all through the intangible side of Marketing.
Sometimes, it is not possible to measure every impact your marketing program delivers. Here are 5 such areas that highlight the intangible impact of good Marketing.
Do give it a listen. Subscribe to The Thrifty Marketer Podcast. Thank you
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This episode of The Thrifty Marketer Podcast talks about the five main reasons why Marketing and Marketers are overhyped nowadays.
Every business owner must understand one thing - They can be the marketers for their venture themselves rather than falling prey to the overhyped marketers and agencies out there. Understand your customers and their challenges, tell the stories of how you can solve their problems creatively - that is the whole premise of good Marketing.
For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ
If you're interested to learn about SMB marketing, you need to check out: www.thethriftymarketer.com
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This episode of The Thrifty Marketer Podcast features Beki Winchel, Learning Content & Research Developer - PCMA
Topic: Communication Strategies for SMBs and Startups
Discussion
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This episode of The Thrifty Marketer Podcast features Tamseel Hussain, Founder & CEO - Pluc.TV
Topic: The Pluc.TV Story and Creator Economy
Discussion
For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ
If you're interested to learn about SMB marketing, you need to check out: www.thethriftymarketer.com
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