The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists &
The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice
197 episodes
3 weeks ago
The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches, and successes. We discuss marketing tactics to grow a group practice, social media marketing, how to grow your referrals, Facebook, Pinterest, Psychology Today, therapist directories, Pay Per Click (PPC), Search Engine Optimization (SEO), webinars and everything in between to help you better understand how to grow a thriving private practice.
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The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches, and successes. We discuss marketing tactics to grow a group practice, social media marketing, how to grow your referrals, Facebook, Pinterest, Psychology Today, therapist directories, Pay Per Click (PPC), Search Engine Optimization (SEO), webinars and everything in between to help you better understand how to grow a thriving private practice.
In our final Fall Into Cash mini-series episode of The Therapist Experience, we're joined by Author, Therapist, Business Owner, and Mentor Jennifer Sneeden to discuss what money mindset is, why it's important, and how it affects your practice's cash flow. She also dives into several different concrete ways you can begin to shift your mindset to overcome undercharging or imposter syndrome so that you can make a more significant impact.
In this Fall Into Cash mini-series episode of The Therapist Experience, we're joined by Deb Legge From Private Pay Practice to discuss how to identify and overcome common personal and business problems so that you can grow a thriving private practice.
In this Fall Into Cash mini-series episode of The Therapist Experience, Joe Sanok joins us to discuss how to to start selling a product, course, or membership site.
In this Fall Into Cash mini-series episode of The Therapist Experience, Dan Wendler joins us to discuss how you can create additional streams of outside of the clinical setting to grow your practice and its impact.
During the entire month of September, Brighter Vision has partnered with the best consultants, business, and thought leaders in mental health to bring you free giveaways and valuable content that will help you grow your practice and fall into more cash. Listen to the episode to find out what's in store!
In this episode of the Therapist Experience, we chat with Ebony & Eliza from Melanin & Mental Health about what micro & macro aggressions are, how they can show up in the therapy room, and create a safer therapy environment for BIPOC.
In this episode of the Therapist Experience, we chat with Shira Myrow, a psychotherapist, mindfulness, and insight-based meditation educator, to hear more about her experience balancing her personal life while building a start-up and running her own private practice.
In this episode of the Therapist Experience, we chat with Lauren Kahn the co-founder of Mt. Airy Psychotherapy and Wellness, to hear more about her experience founding a community-based collective in Philadelphia, and the marketing benefits it has created for her Practice.
In this episode of the Therapist Experience, we chat with the co-founder and owner of SureHope Counseling, Mike Vaughn, to hear more about his experience owning and operating a private practice.
Mike Vaughn is a Licensed Clinical Mental Health Counselor Supervisor (LPCS) and co-founder/owner of SureHope Counseling and Training Center; a group private practice with multiple locations in Charlotte, NC. Mike has been in private practice since 2003, where he specializes in intensive therapy with his clients. He is also the owner of The Counseling Practice Coach, where he coaches other therapists, especially on how to do intensive work in private practice and experiential therapy.
In this episode of the Therapist Experience, we chat with the host of On The Couch Podcast, and Co-owner and Chief Clinical Officer of Parenting & Family Solutions, John Dennis.
John has over 15 years of experience working as a counselor. He specializes in both marriage and family counseling for individuals, couples, children, and adolescents, and in his work with couples, he is Level-2 trained in Gottman Counseling.
Email newsletters are one of the most cost-effective marketing tools private practices can use. With the right newsletter tool, email marketing is simple to do, and it will allow you to establish a direct connection with both current and potential new clients.
In this week's podcast, we are going to be talking about how to use email newsletters to market your telehealth services, what to look for when picking an email marketing platform, and what kind of content to include in your emails.
Social Media Marketing can seem intimidating or overwhelming, but with the proper steps, social media is not only a smooth and easy marketing channel, but it’s also one more bridge that connects you to your ideal clients. In the third episode of this mini-series, we’ll cover the best practices for creating, scheduling, and sharing social media posts. Along with how to identify best platforms and methods, establish yourself as a trusted expert and thought leader in your field, and the best types of posts to attract new clients.
Directory Listings are a key component of marketing your Private Practice online, especially in the age of COVID-19, when so many people are now turning to the internet to find their new therapist. Today, your online directory listing could be your only chance to make a strong first impression. However, the sheer number of options available can make it easy for your listing to get lost, which is why you need to do everything you can to make sure your own listing stands out among the rest. In the second episode of this mini-series, we’ll cover how you can make your online directory listing stand out among the rest, and how to optimize your listing to attract your ideal client.
In the first episode of our Marketing Telehealth podcast mini-series, we’ll cover the benefits of providing Teletherapy - during COVID-19 and beyond - and discuss how you can dramatically expand your client reach by using your private practice website to market your Teletherapy services.
When Babita Spinelli was moving away from a career as an attorney on Wall Street, she sought the help of a Therapist to make sense of the transition. From this experience, Babita decided to pursue her license and open a private practice of her own. While Babita sees a wide variety of clients, she specializes in helping individuals who are experiencing significant life transitions. List to the episode to learn more about Babita's decision to enter the mental health field and how she built a thriving private practice.
On the Therapist Experience, we've often heard about clinicians that choose to enter the mental health field out of a desire to help others face challenges similar to their own. Trish McLean is one of these clinicians. When she opened her private practice, it was the result of personal struggles with mental wellness, as well as the challenges of caring for a family member with mental health issues of their own. By understanding her clients and connecting with them on a personal level, Trish was able to grow her business from a solo practice to a thriving group practice with multiple offices within a year.
In this episode of the Therapist Experience, we switch things up to chat with Emmy-nominated editor and director Roger Nygard. Roger has worked on a wide array of productions including "The Office", "Curb Your Enthusiasm", and "VEEP". In his newest documentary, "The Truth About Marriage" Roger interviews everyday couples around the world as well as renowned experts like John and Julie Gottman. Listen to the episode to hear his insights about Hollywood, marriage, and why he believes we're doing relationships all wrong.
When Lisa Savage started her practice in 2007, she had already begun to understand her target market. By having a plan in place for how she was going to attract clients, Lisa was able to see explosive growth - going from just herself and one other clinician to a current staff of 47.
This mindset of preparedness has continued to pay off for her practice. As businesses shut down and schools began to close with the onset of COVID-19, Lisa's practice made a near-seamless transition to Telehealth without seeing any significant drop in revenue.
Listen to the episode to find out exactly how she did it.
Now that most of the country is multiple weeks into adjusting to the changes brought about by COVID-19, some things are starting to get easier. However, as schools let out for the rest of the year, and offices close indefinitely, challenges remain.
While almost every Private Practice has transitioned to working from home and conducting sessions over Telehealth, finding long-term solutions that allow for a secure and effective way to see clients is more important than ever.
On this episode of The Therapist Experience Podcast, we're joined by Katie Lemieux of the Private Practice Startup to discuss how you can adapt to the challenges of Telehealth.
The outbreak of COVID-19 has pushed businesses from physical locations to online environments in a rapid and unprecedented way.
Every company, regardless of the industry, is now effectively a tech company. While it may feel like the sky is falling, there are significant opportunities to adapt to your business to this new environment, emerging on the other side of the economic downturn stronger and more versatile than ever before.
But what, exactly, does this mean for Therapists in Private Practice?
On today's episode, we're joined by Joe Sanok of Practice of the Practice to discuss new and creative ways you can serve your clients and support your business.
The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists &
The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches, and successes. We discuss marketing tactics to grow a group practice, social media marketing, how to grow your referrals, Facebook, Pinterest, Psychology Today, therapist directories, Pay Per Click (PPC), Search Engine Optimization (SEO), webinars and everything in between to help you better understand how to grow a thriving private practice.
