The Teacher Biz Podcast

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The Teacher Biz Podcast

Heather O’Donnell

127 episodes

1 week ago

It’s the final countdown of 2025, and Heather’s here to help you finish the year strong. If you’re stuck on what to promote for Black Friday or wondering how to keep your audience engaged through December, this episode has you covered! Heather shares her go-to strategies for creating promotions without slashing prices, plus smart ways to warm your email list and boost sales during one of the noisiest times of the year. You’ll learn when to run your Black Friday sale (hint: not on Black Friday...

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Entrepreneurship

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It’s the final countdown of 2025, and Heather’s here to help you finish the year strong. If you’re stuck on what to promote for Black Friday or wondering how to keep your audience engaged through December, this episode has you covered! Heather shares her go-to strategies for creating promotions without slashing prices, plus smart ways to warm your email list and boost sales during one of the noisiest times of the year. You’ll learn when to run your Black Friday sale (hint: not on Black Friday...

Show more...

Entrepreneurship

Episodes (20/127)

The Teacher Biz Podcast

126: How to Plan the Rest of 2025 and Finish the Year Strong

It’s the final countdown of 2025, and Heather’s here to help you finish the year strong. If you’re stuck on what to promote for Black Friday or wondering how to keep your audience engaged through December, this episode has you covered! Heather shares her go-to strategies for creating promotions without slashing prices, plus smart ways to warm your email list and boost sales during one of the noisiest times of the year. You’ll learn when to run your Black Friday sale (hint: not on Black Friday...

1 week ago

18 minutes

The Teacher Biz Podcast

125: Real-Life Tech Troubles: How the AWS Outage Almost Derailed Her Launch

If you’ve listened to The Teacher Biz Podcast for a while, you know Heather’s no stranger to tech troubles. But this past week took things to a whole new level when a major AWS outage hit the internet. Right in the middle of her membership launch, Heather found herself in the thick of it…payments failing, customers confused, and chaos unfolding in real time. She had no idea how much it would impact her business until everything started breaking. In this episode, Heather shares what happened b...

2 weeks ago

16 minutes

The Teacher Biz Podcast

124: Testing New Facebook Ads to Find What Really Converts

Heather’s been testing new Facebook ads, and the results might surprise you! From direct-to-sale campaigns to freebie funnels, she’s sharing her recent experience experimenting with different ads and how each one performed. Heather walks through what her ads looked like, where they led, the tweaks she’s made over the past few weeks, and the strategies that are working right now. From honest frustrations to unexpected wins, she’s sharing it all so you can skip the guesswork and apply the same ...

3 weeks ago

19 minutes

The Teacher Biz Podcast

123: How to Grow an Engaged Email List Using Facebook Ads

Think Facebook ads are just a money pit? Heather’s proof they can actually build a six-figure email list and pay for themselves along the way. In this episode, she shares how she grew 115,000+ subscribers with simple tweaks, smart testing, and a strategy that’s easy to repeat. From her first scrappy ad to her top-performing seasonal campaigns, Heather explains what worked, what flopped, and what she’d do differently now. You’ll hear why naming your freebie the right way matters, how to bounce...

1 month ago

25 minutes

The Teacher Biz Podcast

122: How to Use Pinterest to Grow Your Digital Products Business in 2025 with Nadalie Bardo

Nadalie Bardo simply loves Pinterest. As a blogger, she achieved 1 million views on Pinterest in her first month, organically grew her email list to 24K subscribers, and gained 1000s of happy customers. With eight years of Pinterest marketing experience, she has taught over 7,000 blogs, brands, and businesses through her online courses and coaching. As Your Pin Coach, Nadalie is here to help you increase your traffic, grow your audience, and boost your sales for free with Pinterest. No ads ar...

1 month ago

34 minutes

The Teacher Biz Podcast

121: Inside Heather’s High-Converting Funnel

Heather takes listeners inside her own funnel on the Kindergarten Ready side of her business, sharing exactly how it’s set up, what products she relies on, and the strategy behind it all. She walks through each step, from the freebies that bring people in, to the tripwires, upsells, and even her spicy “no thanks” links that keep conversions moving. And she doesn’t just share ideas! Hear her real numbers, price tests, and the order bumps that are working for her right now (including one with a...

1 month ago

17 minutes

The Teacher Biz Podcast

120: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 2)

Heather continues her conversation with Laura Kebart, diving into funnel strategies that feel doable instead of overwhelming. Laura shares how you can start with just one product, build from there, and take the pressure off trying to have everything “perfect” from the start. She also talks about her approach to upsells, order bumps, and simple pricing strategies that help maximize sales without making things complicated. Get a behind-the-scenes look at her own decision-making process, from te...

1 month ago

27 minutes

The Teacher Biz Podcast

119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1)

Laura Kebart leverages her 20+ years of classroom teaching experience and instructional coaching systems to serve busy middle school English Language Arts Teachers through her online presence at languageartsteachers.com. Through her educational consulting, realistic instructional strategies, hands-on workshops, and back-to-school MSELA Summit each July, Laura helps educators teach with confidence while reducing their overwhelm and increasing student engagement. In this episode, Laura ...

2 months ago

28 minutes

The Teacher Biz Podcast

118: How to Bundle Products for a Quick and Easy Flash Sale

Imagine bringing in over 100 sales in 2 days with less effort than a Sunday lesson plan. Heather gives a behind the scenes look at a quick flash sale she ran using two of her best selling resources from Kindergarten Ready: the Ultimate Alphabet Learning Kit and the Ultimate Numbers Learning Kit, bundled as the “Back to School Bundle.” She shares how she pulled it all together by creating a simple sales page, polishing the copy with a little help from ChatGPT, and scheduling a few emails. The ...

2 months ago

11 minutes

The Teacher Biz Podcast

117: 5 Ways to Boost Your Productivity When Working from Home

Working from home can feel like a dream…until the laundry, the TV, and the “just five more minutes on Instagram” start pulling you away from your goals. In this episode, Heather shares five simple strategies that have helped her stay productive as an online business owner. From setting intentional deadlines and time-blocking your day to creating real accountability and building a workspace that actually works, these tips are designed to help you finally get things done. By the end of this epi...

2 months ago

19 minutes

The Teacher Biz Podcast

116: Marketing Strategies from Big Brands You Know and Love

If you have an online business, then guess what, you are officially a marketer! And it’s time to start looking at your business and the world around you through that lens. In this episode, Heather breaks down what some of the biggest brands are doing right when it comes to their marketing strategies, and how you can bring those same ideas into your own business. From building anticipation to creating a memorable experience and showing off your unique personality, you’ll learn the marketing pr...

2 months ago

26 minutes

The Teacher Biz Podcast

115: Crazy Business Stories: Heather’s Webinar Woes

Running a business is never a smooth ride. It is messy, unpredictable, and sometimes downright hilarious. In this episode, Heather shares some of her craziest webinar stories (think paper shuffling, awkward silences, and epic tech fails). She talks about the early days of running live webinars, the time she completely lost internet connection during a big sales pitch, and what it is like trying to juggle business when family emergencies pop up. Mixed in with the stories, Heather gives tips fo...

2 months ago

24 minutes

The Teacher Biz Podcast

114: How to Make More Money From Products You’ve Already Sold

If you’re selling a product for the second time, you’ve already done the hard part. Now it’s all about making that product even more profitable! In this episode, Heather shares her proven strategies for re-selling a product and maximizing results, like how to use what you’ve already learned from past launches, the early bird bonus trick that can make day one sales sky-rocket, and why shorter sales windows can actually work better than long, drawn-out ones. She also shares how to dig into your...

3 months ago

15 minutes

The Teacher Biz Podcast

113: The Surprising Results of Taking a Break from Instagram

Heather shares a bold move that might surprise you. She stepped away from Instagram completely for the summer. In this episode, she explains why she hit pause, the simple shifts she made (like leaning into email and paid ads) that kept leads rolling in, and the unexpected wins that came from choosing sustainability over social media hustle. Plus, she shares how the break gave her more time with her family and helped her reconnect with the parts of her business that really drive results. If yo...

3 months ago

15 minutes

The Teacher Biz Podcast

112: 5 Ways to Use AI in Your Business (and Mistakes to Avoid)

Are you using AI in your business yet? If so, are you really getting the most out of it or just testing the waters? Maybe you’re still resisting the AI movement because you’re worried about robots taking over. Either way, you might be missing out on something that could make your life so much easier! In this episode, Heather talks about how AI can actually help you, not replace you. She shares simple, smart ways to use it, such as writing sales copy, creating social content, brainstorming off...

3 months ago

15 minutes

The Teacher Biz Podcast

111: How to Write Emails That Sell Without Feeling Pushy

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Struggling to write sales emails that don’t make you cringe? This episode is here to help! Selling doesn’t have to feel sleazy. In fact, when you shift your mindset, it can feel just as natural (and fulfilling!) as teaching. From reframing your emails as conversations to using storytelling and simple teaching moments, this episode gives tips to help you connect with your audience and sell with confidence. Learn how to high...

3 months ago

12 minutes

The Teacher Biz Podcast

110: The Truth About Passive Income and How to Get Started

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Ever dreamed of making money while spending your afternoon at the park with your kids? This episode dives into a topic that’s top of mind for so many online business owners: passive income. It’s often seen as the ultimate goal in the online business space, but what does it actually take to make it work? Contrary to what a lot of people think, passive income is not about making money while doing absolutely nothing. Heather ...

4 months ago

15 minutes

The Teacher Biz Podcast

109: Should You Be the Face of Your Business? Here’s What to Consider

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Should you build a personal brand with you as the face of your business, or create a company with a more generalized identity? In this episode, Heather shares why she chose to build a personal brand and why that decision might be the best move for you too. She explains how showing up as yourself online builds trust, deepens connection, and helps you create a business that truly feels like you. Heather also talks candidly a...

4 months ago

18 minutes

The Teacher Biz Podcast

108: Working Less, Living More: Heather’s Summertime Schedule

Summer’s here, and in this episode, Heather gets real about what it looks like to run a business and soak up the season with your family. She shares how she is balancing work and life right now and how she keeps both businesses thriving while working just a day and a half a week. Whether you are diving into a new project or simply trying to enjoy a slower pace this summer, this episode is your reminder that success can look different in every season. And yes, it is absolutely okay to build yo...

4 months ago

17 minutes

The Teacher Biz Podcast

107: The Simple Hack for Answering Tricky Emails

Ever received a customer email that left you staring at the screen, completely stumped on how to respond? As the owner of two businesses, Heather knows that feeling all too well! In this episode, she shares her simple hack for handling those tricky emails with ease, including how she uses ChatGPT to craft replies in minutes. You’ll hear how she collaborates with her team to stay on top of her inbox, why setting clear communication boundaries makes a big difference, and how screenshots + AI = ...

4 months ago

10 minutes