In this episode, Morgan shares her insights into the journey of launching Primal Kitchen. She details the challenges of entering Whole Foods and the realities of the food industry, including low margins and the importance of strong unit economics. The conversation highlights the significance of taking risks, embracing change, and the impact of personal experiences on professional growth. She discusses the significance of building a dedicated team (in her case composed of friends!) and the rapid growth and innovation that characterized Primal Kitchen's early years. Morgan also delves into her hands-on approach to recipe development and her current ventures, including advisory roles and launching a new brand, Waay protein sparkling water. Morgan's journey is incredibly inspiring -- no doubt you will enjoy this one!Follow Morgan on instagram @Morgan.zanottiCheck our Morgan's new protein sparkling drink: www.drinkwaay.comFollow me on Instagram @switch.naturalCheck out my blog: www.switchnatural.comDownload the Switch Natural App: https://switchnatural.onelink.me/uZpY...