Think about it: What brands do you remember most? Whether recently, or from childhood? What sticks out? We don’t remember brands fondly just because. There’s usually something – good or bad – associated with it, and that something can vary depending on the person and the situation. You can’t always control when or where people encounter your brand, or even how they react to it, but what you can do is intentionally set your brand up to hit the most important areas to try to create an optimal environment. Keep listening because we’re going through my top tips for creating a great brand experience on today’s show!
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Want to know the top 4 things that helped me personally start and continue what I have going on today: Namely my blog and podcast? That’s what I’m talking about on today’s show. Since we’re approaching the holidays, it might be on your mind and your to-do list as soon as the New Year rings in. We’re all going to be ready to start fresh with something new, so I wanted this to be top-of-mind and in your feed, ready to help you out if you needed it!
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Pinterest is a great way to connect with your audience and drive them to things that you offer that would be helpful to them. And, the holiday season is PRIME time to get started on or ramp up your Pinterest Strategy. Everyone - including your audience - will be engaging with all kinds of seasonal content now and in the coming months. So, today is the day to take advantage of all that Pinterest has to offer and I’m going to talk about ways you can do that in this episode!
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Email marketing can be a really important part of your brand, it helps you stay top-of-mind with your audience, lets you stay in contact with them, and gives you an avenue in which to make offers when you’re ready to sell. If you’re needing a bit of inspiration and some concrete ideas to sleigh your email marketing plans this holiday season, this episode is for you.
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Want to know what trends could help you this holiday marketing season? Sometimes it’s not about jumping on the trend just because – sometimes it’s about making the trend fit YOUR business (rather than trying to make your business fit the trend!) On today’s show I’m going to name a few of the trends that have caught my attention this season - some you’ve probably seen and heard of, and maybe some you haven’t - but all to help YOU and your brand out this holiday season. Let’s dive in!
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Feeling like you’re behind and haven’t planned for the holidays AT ALL (like me)? Or, maybe you have something coming out soon but you don’t know how to make it festive and promote it this season? That’s what today’s episode is ALL about: Listen in for 8 ways to kickstart your holiday marketing NOW (that ARE NOT discount related!)
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Have you ever been to Silver Dollar City in Branson, Missouri? It’s a theme park in the rolling hills of the Ozarks that has fun for the whole family. Now, there is a reason I’m talking about SDC in this episode. AND if you’re new to my show, welcome! Over the summer I’m doing a Branded Summer Series where I’m diving into different brands and their take on the season. I’ll point out things that they are doing in real-time, so you have a real-life example, and then help you take their ideas and apply it to your own brand, in your own way. Subscribe to hear ALL the episodes, and keep listening because today I’m talking about the theme park, Silver Dollar City.
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Has anyone tried Poppi’s latest flavor, Orange Cream?? It’s definitely a hit for the summer, when we all want to enjoy our families, take a vacation, and soak in the sun. But if you’re a brand,the summer season might cause some panicked thoughts like, “What am I going to do for the summer to promote my brand?” Well, don’t worry: my summer podcast series is here to help. In this series of episodes, I’m diving into different brands and their takes on the theme of “summer”, and I’m calling it the Branded Summer Series. Subscribe to hear ALL the episodes, and keep listening because today I’m talking about the soda brand, Poppi, and their newest summer flavor, Orange Cream.
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Episode 18: How To Work From Home With Kids
Episode 19: Brainstorming And Planning Ahead While Working From Home With Kids
Episode 20: Scheduling Methods And Tools To Work From Home With Kids
Today’s show is going to be Q&A style! I’m answering some questions about my background in branding and graphic design, why I started this podcast, why I shut down my Shopify store, the projects I’ve been able to work on, and what I’m doing now. It’s going to be a fun one so grab your favorite drink and let’s get into the show!
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MENTIONED IN THIS EPISODE:
Episode 18: How To Work From Home With Kids
Episode 19: Brainstorming And Planning Ahead While Working From Home With Kids
Episode 20: Scheduling Methods And Tools To Work From Home With Kids
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Schedule EVERYTHING as a work from home mom!! I would not be able to work or be as aligned in my priorities if I didn’t write it down, make goals, plan ahead, and schedule it out. In this episode I go over 4 time management methods to try, and 2 things to do when making your weekly schedule. I also dish on my favorite tools as a working mom, so… needless to say this episode is packed! BTW: This is episode number 3 of a 3-part podcast series on working from home with kids. If you haven’t listened to the other episodes yet, I recommend going back to listen to episode number 18 and 19 when you’re done with this one!
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MENTIONED IN THIS EPISODE:
Episode 18: How To Work From Home With Kids
Episode 19: Brainstorming And Planning Ahead While Working From Home With Kids
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As a mom who also works from home, I cannot talk enough about how much brainstorming and planning ahead has helped to keep my son entertained and most importantly, helped me get. my. work. DONE! If the thought of planning makes you want to turn around and run, or if you want to do it, but just don’t know where or how exactly to start - today’s show is for you!
MENTIONED IN THIS EPISODE:
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Cultivate What Matters – get 10% off w/ code: DESIGNWITHCLARISSA
Our best tips for working from home by Cultivate What Matters
The Simplified Podcast with Emily Ley
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On today’s show I’m sharing some of the best tips I have for working from home with kids. These are not foolproof. Not all of them work all the time for all moms or even for all kids. They are things I’ve tried that I wanted to share because I know the push and the pull, and the hard and the joy, the sometimes tears and also the extreme fun and freedom that can come with working from home with kids. So, if you know a mom that works from home, share this episode with her! And if you ARE a work from home mom – this 3-part podcast series is for you!
MENTIONED IN THIS EPISODE:
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DITCH the cookie-cutter branding to get the brand package you love instead! In this episode, I cover things to consider when looking for brand packages, the different types, and which one might be right for you. Listen up, because I’m giving practical advice and actionable steps you can take TODAY - and maybe a few of my hot takes!
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We all have things that get shoved to the bottom of the list when it comes to our brand and back-end business to-do’s. From processes and workflows, to messaging and batching, to creating content, growing, and more – on today’s show I’m sharing 9 ways to get your brand together, improve your business, and have things working smoothly for your upcoming campaigns and promotions!
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Just because you don’t sell flowers or organizational products does NOT mean you can’t bring on the spring and use the season to push out some of your best marketing campaigns. Listen up, because today we’re covering spring marketing ideas to help you flourish this season.
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MENTIONED IN THIS EPISODE:
Create A Brand Style Guide With Me
Brand Strategy Framework Template
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Wonder why branding matters, and how it gets your company from point A to point B? Click to learn 5 reasons why it’s worth it. We’re talking all about the ROI of branding and how it will, in fact, make your brand profitable (it’s not a waste of time and resources)!
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A creative director knows the brand and implements it. They make decisions, set the rules and expectations, and then carry it out across the brand. Being your own creative director is about knowing your brand identity, but also utilizing your brand strategy. Now, if you’re here, you’re probably like, “Okay, but how do I actually do that?” And that’s what we’re talking about today: The how behind creative direction.
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MENTIONED IN THIS EPISODE:
Brand Strategy Framework Template
Episode #11: 4 Steps To Planning A Useful Brand Strategy
Episode #08: Your 3-Part System To A Brand Your Audience Can't Forget
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Your Value Proposition Statement (VPS) is what your brand stands for and what it can offer your clients and customers. It’s going to need to point out, very obviously, WHY they need it and what it’s going to do for them. Want to learn more? Listen for 5 things your value proposition statement needs!
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Brand Strategy Framework Template
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Creating your own brand strategy will help you learn about your business, your audience, and your market BETTER than if you had someone else do it for you. Sometimes, learning by doing is the best route to take – so that’s what we’re diving into today: planning your brand strategy on your own. PS– It’s not as hard as you make it out to be! Tap to listen – and grab that freebie!
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Brand Strategy Framework Template
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There are 7 things I did differently in my business this year – some that worked out, and some that didn’t, so I wanted to share. With each one, I’m also giving you tips and lessons learned, so you can try them out for yourself if you want (and not make the same mistakes I did!)
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MENTIONED IN THIS EPISODE:
Brand Strategy Framework Template
Pillar Piece Content Writing Template by Ashlyn Writes
Trena Little’s YouTube Channel
Modern Millie’s YouTube Channel
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