Why is global circularity decreasing? Despite all our recycling efforts, circularity has dropped from 9.1% to just 7.2%. We are moving in the wrong direction, but a massive market opportunity worth over $700 billion by 2026 is waiting to be unlocked.
In this eye-opening episode of The Sustainability Side, Host Dr. Sama A provides your exclusive invitation to uncover the ultimate breakthrough in sustainable living: the true Circular Economy. We reveal the practical solutions that promise to keep resources in use indefinitely, minimizing waste and maximizing value like never before.
What You Will Discover:
The End of Possession as Power: Why 72 percent of Gen Z consumers prefer access-based models (subscriptions, rentals, or sharing) over traditional ownership.
Products-as-a-Service (PaaS): Go beyond buying a product—learn how companies like Rolls-Royce and Homie profit by designing for longevity and efficiency.
Industrial Symbiosis:Discover how companies and cities are copying nature's homework by eliminating waste, including the Kalundborg example and projects like NEOM’s Oxagon turning desalination brine into construction minerals.
Modular Design Revolution: Meet products built like LEGO sets, where upgrading components instead of replacing the entire device cuts manufacturing emissions nearly in half.
Fashion’s Circular Shift: Get the inside scoop on how the global secondhand apparel market is outpacing fast fashion and the rise of bio-fabricated materials like Mylo mushroom leather.
Tune in to find out how your small daily choices are part of a global ripple that’s rewriting economic logic.
circular economy, sustainable business, product-as-a-service, modular design, repairable electronics, sustainability podcast, environmental innovation, green economy, eco-friendly business, regenerative systems
#CircularEconomy #SustainabilityPodcast #TSS #Thesustainabilityside #TheSustainabilitySide #GreenBusiness #EcoInnovation #ProductAsAService #ModularDesign #RepairableElectronics #SustainableLiving
In this episode of The Sustainability Side, host Dr. Sama sits down with Karen Formosa Sustainability Advocate and Circularity Coach to explore how small and medium-sized enterprises (SMEs) can unlock hidden revenue, reduce costs, and build customer loyalty through circular economy strategies.
From furniture makers to print shops, Karen shares real-world examples and a practical roadmap that any SME can follow — no jargon, no big budgets required.
🎯 Topics Covered:
What is the circular economy?
Real SME success stories
Low-cost implementation steps
Building customer loyalty through sustainability
Risk reduction and resilience for small businesses
💡 Whether you're a founder, consultant, or sustainability enthusiast, this episode will inspire you to rethink waste and redesign value.
To know more about Karen, follow her on:
LinkedIn Pages:
Karen Formosa: @karenformosa
PracticalSustainability:@practicalsustainability
Facebook Page: @practicalsustainability
YouTube Channel: @PracticalSustainability
Instagram Page: @practicalsustainability.coach
Website: www.practicalsustainability.uk
🌐 Join Our Sustainability Community The Sustainability Side extends beyond the podcast. Join our growing community of sustainability champions through:
📱 Social Media
Instagram & Facebook: @thesustainabilityside
LinkedIn: @The Sustainability Side
Link Tree: @The Sustainability Side
🎧 Listen Everywhere Available on all major platforms including: Spotify Apple Podcasts (iTunes) Amazon Music (Audible) YouTube Castbox PocketCast SoundCloud Jio Saavan
💬 Community MembershipBecome part of our Sustainability Champions community through: Patreon, Ko-FI and YouTube.Discord community discussionsWhatsApp group updatesExclusive content accessPremium membership benefits📖 Extended LearningOur content extends beyond podcasts with:Research publications on Harvard DataverseE-book releases with ISBN publishingAcademic articles and reportsCommunity resource sharing🤝 Supporting Our MissionWe believe in transparency and giving back. Our premium membership program ($10) supports both the podcast production and environmental initiatives:100% of membership fees are donated to environmental and sustainability projectsAcademic Publishing: Supporting open-source research and knowledge sharingCommunity Building: Fostering connections between sustainability advocates worldwideSupport Platforms:Ko-fiPatreon
To know more about Karen, follow her on:
LinkedIn Pages:
Karen Formosa: @karenformosa
PracticalSustainability:@practicalsustainability
Facebook Page: @practicalsustainability
YouTube Channel: @PracticalSustainability
Instagram Page: @practicalsustainability.coach
Website: www.practicalsustainability.uk
#CircularEconomy #SustainabilityForSMEs #GreenBusiness #EcoInnovation #SmallBusinessTips #WasteToProfit #KarenFormosa #TheSustainabilitySide #BusinessResilience #SustainableGrowth #practicalsustainability
In this episode of The Sustainability Side, host Dr. Sama A explores the psychology behind recycling, why circular systems go far beyond the bin, and how innovators are reimagining waste as opportunity. From emotional triggers that drive eco-actions to visionary examples like Patagonia, Interface, and Signify discover how design, behavior, and policy come together to build a truly circular economy.
💬 Tune in to learn how you can shift from consumer to circular thinker. 🔄 Stay till the end for a sneak peek at next week’s episode featuring a special guest discussing Circular Economy in SMEs and Small Businesses.
🌐 Join Our Sustainability CommunityThe Sustainability Side extends beyond the podcast. Join our growing community of sustainability champions through:📱 Social MediaInstagram & Facebook: @thesustainabilitysideLinkedIn: @The Sustainability SideLink Tree: @The Sustainability Side🎧 Listen EverywhereAvailable on all major platforms including:SpotifyApple Podcasts (iTunes)Amazon Music (Audible)YouTubeCastboxPocketCastSoundCloudJio Saavan💬 Community MembershipBecome part of our Sustainability Champions community through: Patreon, Ko-FI and YouTube.Discord community discussionsWhatsApp group updatesExclusive content accessPremium membership benefits📖 Extended LearningOur content extends beyond podcasts with:Research publications on Harvard DataverseE-book releases with ISBN publishingAcademic articles and reportsCommunity resource sharing🤝 Supporting Our MissionWe believe in transparency and giving back. Our premium membership program ($10) supports both the podcast production and environmental initiatives:100% of membership fees are donated to environmental and sustainability projectsAcademic Publishing: Supporting open-source research and knowledge sharingCommunity Building: Fostering connections between sustainability advocates worldwideSupport Platforms:Ko-fiPatreon
#Sustainability #CircularEconomy #GreenInnovation #TSS #Thesustainabilityside #TheSustainabilitySide #ClimateAction #EcoMindset #BehaviouralChange #WasteManagement #RecyclingRevolution #SustainableBusiness #TheSustainabilitySide
We’ve all been told to “reduce, reuse, recycle” — but what if recycling alone isn’t enough? In this episode of The Sustainability Side, we dive deep into the truth behind recycling and uncover what a true circular economy looks like in action.
Join me as we explore inspiring real-world stories — from mushroom leather fashion to cities like Amsterdam leading the circular revolution, to Kenyan entrepreneurs turning plastic waste into building bricks. Discover how technology, innovation, and mindset shifts can transform waste into wealth and design a regenerative future.
Whether you’re a sustainability professional, eco-enthusiast, or just curious about creating real impact — this episode will reshape how you see consumption, waste, and possibility.
🎙️ Let’s go beyond recycling — and start redesigning the future.
You can find "The Recycling Illusion" on all your favorite podcast platforms:
Spotify
Apple Podcasts
Amazon Music
YouTube
Castbox
Pocket Cast
...and wherever you get your podcasts!
▶️ WATCH THE FULL VIDEO EPISODES: For the complete visual experience, head over to YouTube!
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#CircularEconomy #SustainabilityPodcast #EcoInnovation #ClimateAction #GreenDesign #RecyclingMyth #SustainableLiving #EnvironmentalAwareness #RegenerativeEconomy #CircularDesign #WasteToResource #FutureOfSustainability #TSS #thesustainabilityside #TheSustainabilitySide #THESUSTAINABILITYSIDE
Join Dr. Sama in the premiere episode of "The Sustainability Side," released on World Ozone Day, and discover why global cooperation and united action matter more than ever for our planet’s future.
This episode opens with a reflection on the Montreal Protocol a historic moment that proved humanity could reverse environmental damage through collective effort. Dr. Sama uses this story to inspire listeners to join a growing community dedicated to sustainability not as a buzzword, but as practical, achievable change for people, businesses, and policymakers.Explore crucial topics including:* Why sustainability is essential for future generations.* What is a green business, and how can growth align with responsibility?* The meaning of a green economy cities, industries, and governments working together for environmentally positive change.* The concept of the blue economy why our oceans are the lungs of our planet, and how responsible stewardship of marine resources is vital.* Real examples of sustainable businesses, policies, and grassroots
innovations.deutschewealth.Dr. Sama breaks down complex ideas into accessible stories and encourages listeners of all backgrounds business leaders, researchers, policymakers, and the curious to get involved. This episode is more than just a conversation; it's an invitation to learn, act, and help build a truly global sustainability community.As you watch, reflect on the power of united action to achieve environmental change. Subscribe, share, and become part of the movement to make sustainability the new standard. Let’s shape a future where business success and ecological health go hand in hand. The journey starts here, and the conversation continues on The Sustainability Side.
Follow us on Instagram, Facebook, Linkedin, link tree : @thesustainabilityside
Listen to "The Sustainability Side" on your favourite platforms:
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Jio Savan
Search "The Sustainability Side" on any of these platforms and join our growing community for exclusive insights and actionable tips on living sustainably.
#WorldOzoneDay2025 #Sustainability #GreenEconomy #BlueEconomy #EcoFriendly #SustainabilitySide #PodcastLaunch #thesustainabilityside #tss #tsspodcast #THESUSTAINABILITYSIDE
Welcome to The Sustainability Side (TSS)—the podcast where sustainability meets innovation, business, and real-world action. 🌱
Are you curious about how climate solutions, renewable energy, and eco-friendly practices are shaping our future? TSS brings you thought leaders, industry experts, and changemakers sharing insights, strategies, and stories that inspire action.
Hosted by Dr. Sama and co- hosted by Fathima Salika. As entrepreneurs and eco-enthusiasts, we wanted to create something meaningful and impactful. That’s why we launched TSS—to build a community that drives change and inspires action, inviting you to step up and join us on this journey.
In this trailer, discover:
Why sustainability is the ultimate business advantage 🌍
How individuals and organizations can create meaningful impact 💡
Sneak peeks into upcoming episodes with global experts
Whether you’re a professional, student, or eco-conscious listener, The Sustainability Side is your space to learn, reflect, and act.
🔔 Hit follow and join the movement—because the future is sustainable, and it starts with us!