Join veteran sustainability communicator Mike Hower as he uncovers the art and science of telling compelling social and environmental stories that drive real business impact and meaningful change. With many years of experience as both a GreenBiz journalist and communications strategist, Mike brings unique insights from both sides of the podium.
Each episode dives deep into the communication challenges, opportunities, and emerging trends shaping how businesses connect with stakeholders on environmental and social issues. From navigating greenwashing risks to amplifying authentic impact stories, we explore the strategies that help organizations effectively share their sustainability journey.
Whether you're a sustainability professional, communications expert, or business leader looking to strengthen your environmental storytelling, this podcast delivers actionable insights to help you transform complex sustainability initiatives into clear, compelling narratives that resonate. Let's move beyond the buzzwords and discover how to tell sustainability stories that truly matter.
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Join veteran sustainability communicator Mike Hower as he uncovers the art and science of telling compelling social and environmental stories that drive real business impact and meaningful change. With many years of experience as both a GreenBiz journalist and communications strategist, Mike brings unique insights from both sides of the podium.
Each episode dives deep into the communication challenges, opportunities, and emerging trends shaping how businesses connect with stakeholders on environmental and social issues. From navigating greenwashing risks to amplifying authentic impact stories, we explore the strategies that help organizations effectively share their sustainability journey.
Whether you're a sustainability professional, communications expert, or business leader looking to strengthen your environmental storytelling, this podcast delivers actionable insights to help you transform complex sustainability initiatives into clear, compelling narratives that resonate. Let's move beyond the buzzwords and discover how to tell sustainability stories that truly matter.
What Gen Z wants brands to know about communicating sustainability
The Sustainability Communicator with Mike Hower
26 minutes 29 seconds
1 year ago
What Gen Z wants brands to know about communicating sustainability
Companies have always been trying to engage young people on sustainability. But for some reason, this is getting harder. While Millennials were among the first to more heavily weigh social and environmental factors into employment decisions, Gen Z is taking this trend into hyperdrive. Companies hoping to attract and retain the best talent must tell authentic sustainability stories that are capable of persuading young people that they are committed to sustainability.
In this episode, Mike speaks with Daniel Gonzalez — a recent Master’s graduate from the Yale School of Environment — to get a deeper understanding of what Gen Z is looking for when it comes to sustainability communication, and offer some candid advice to companies looking to do better.
The Sustainability Communicator with Mike Hower
Join veteran sustainability communicator Mike Hower as he uncovers the art and science of telling compelling social and environmental stories that drive real business impact and meaningful change. With many years of experience as both a GreenBiz journalist and communications strategist, Mike brings unique insights from both sides of the podium.
Each episode dives deep into the communication challenges, opportunities, and emerging trends shaping how businesses connect with stakeholders on environmental and social issues. From navigating greenwashing risks to amplifying authentic impact stories, we explore the strategies that help organizations effectively share their sustainability journey.
Whether you're a sustainability professional, communications expert, or business leader looking to strengthen your environmental storytelling, this podcast delivers actionable insights to help you transform complex sustainability initiatives into clear, compelling narratives that resonate. Let's move beyond the buzzwords and discover how to tell sustainability stories that truly matter.
