Join veteran sustainability communicator Mike Hower as he uncovers the art and science of telling compelling social and environmental stories that drive real business impact and meaningful change. With many years of experience as both a GreenBiz journalist and communications strategist, Mike brings unique insights from both sides of the podium.
Each episode dives deep into the communication challenges, opportunities, and emerging trends shaping how businesses connect with stakeholders on environmental and social issues. From navigating greenwashing risks to amplifying authentic impact stories, we explore the strategies that help organizations effectively share their sustainability journey.
Whether you're a sustainability professional, communications expert, or business leader looking to strengthen your environmental storytelling, this podcast delivers actionable insights to help you transform complex sustainability initiatives into clear, compelling narratives that resonate. Let's move beyond the buzzwords and discover how to tell sustainability stories that truly matter.
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Join veteran sustainability communicator Mike Hower as he uncovers the art and science of telling compelling social and environmental stories that drive real business impact and meaningful change. With many years of experience as both a GreenBiz journalist and communications strategist, Mike brings unique insights from both sides of the podium.
Each episode dives deep into the communication challenges, opportunities, and emerging trends shaping how businesses connect with stakeholders on environmental and social issues. From navigating greenwashing risks to amplifying authentic impact stories, we explore the strategies that help organizations effectively share their sustainability journey.
Whether you're a sustainability professional, communications expert, or business leader looking to strengthen your environmental storytelling, this podcast delivers actionable insights to help you transform complex sustainability initiatives into clear, compelling narratives that resonate. Let's move beyond the buzzwords and discover how to tell sustainability stories that truly matter.
The sustainability communication woes of CSOs, with Ellen Weinreb
The Sustainability Communicator with Mike Hower
33 minutes 32 seconds
1 year ago
The sustainability communication woes of CSOs, with Ellen Weinreb
The role of the CSO has changed significantly over the years, from a backroom marketing function to being key figures in their company’s business operation and growth. Roughly 183 public companies in the U.S. now employ a CSO, up from 29 in 2011, according to a recent report from recruiter Weinreb Group. Of those, more than three-quarters sit on the company’s leadership team while just over a third report directly to the CEO.
With this elevated status comes increasing responsibility for CSOs to be the chief communicator of a company's social and environmental efforts — both internally and externally. Yet with many CSOs coming from technical backgrounds, they aren’t always prepared to be the person behind the podium. In this episode, Mike connects with Ellen Weinreb, one of the world’s leading sustainability recruiters who has worked with countless CSOs over the years, to better understand the ever-evolving role of the CSO and what this means for sustainability communication.
The Sustainability Communicator with Mike Hower
Join veteran sustainability communicator Mike Hower as he uncovers the art and science of telling compelling social and environmental stories that drive real business impact and meaningful change. With many years of experience as both a GreenBiz journalist and communications strategist, Mike brings unique insights from both sides of the podium.
Each episode dives deep into the communication challenges, opportunities, and emerging trends shaping how businesses connect with stakeholders on environmental and social issues. From navigating greenwashing risks to amplifying authentic impact stories, we explore the strategies that help organizations effectively share their sustainability journey.
Whether you're a sustainability professional, communications expert, or business leader looking to strengthen your environmental storytelling, this podcast delivers actionable insights to help you transform complex sustainability initiatives into clear, compelling narratives that resonate. Let's move beyond the buzzwords and discover how to tell sustainability stories that truly matter.
