In a world where AI is redefining how business gets done, are your sales processes still stuck in the past?
In this episode, Stephen Bates, founder of Cabot Insights and former Salesforce leader, breaks down how AI isn’t just a trend, it’s the sharpest weapon in your go-to-market arsenal. From hyper-personalized prospecting to pipeline acceleration, Stephen shares exactly how modern sales teams should be integrating AI to drive results or risk becoming irrelevant.
But this isn’t just about tech. It’s about execution. Stephen reveals how to clean your data, segment intelligently, and use AI to identify, engage, and convert high-value leads, at scale. You’ll also hear what founders and enterprise leaders alike are getting wrong about growth in the Middle East, and how to fix it.
In this episode:
● The hidden cost of bad CRM data and how to fix it fast
● What sales leaders can learn from Stephen’s time at Salesforce
● Why most companies are under-leveraging AI in their GTM playbook
● The tactics top performers use to prioritize leads and trigger outbound at the right time
● How to combine AI automation with human connection without losing trust
● Why investing in AI without team upskilling is a waste of money
● Lessons in pipeline building, segmentation, and high-performance mindsets
● Go-to-market blind spots unique to the Middle East and how to avoid them
● The #1 mindset shift that turns challenges into power plays
This is more than a podcast episode. It’s a blueprint for sales teams who want to dominate in an AI-powered, hyper-competitive market.
Follow Stephen Bates.
This episode was brought to you by RevSetter & medlify.
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Hosts:
Haydar - LinkedIn
Ivy - LinkedIn