In this episode, content marketing and trends specialist Kim James shares her advice on how Personal Stylists can grow their Instagram audience, engagement and sales without feeling like they are in a monotonous vortex of pointless content creation and benign emoji-ridden responses that don’t result in bookings.
Kim launched her own marketing agency Tangerine Tango after 10 years building content strategies for local and international brands, and she also presents content marketing trends across various sectors.
Suffice to say, she knows her stuff.
I reached out to Kim because I wanted the opportunity to ask the questions I hear from so many small business owners in the styling industry.
Instagram is the cause of so much stress, angst, frustration and overwhelm for many business owners.
Yet social media performs a pivotal role in the awareness and consideration phase of the buyer cycle.
So if we can’t avoid it, I’m going to connect you all with the experts who can teach you how to nail it, for your business, skill set and specific goals.
From understanding realistic expectations of Instagram to the influence of TikTok, this episode provides a comprehensive guide for maximizing your social media impact.
Listen and learn how to develop your unique voice, attract your ideal clients, and avoid burnout while building a powerful personal brand online.
SHOW NOTES/TIMESTAMPS
00:00 Introduction
00:50 Kim James' Career Background and Insights
01:37 The Power and Challenges of Social Media for Small Businesses
04:21 Understanding TikTok and Instagram Trends
08:18 Effective Content Strategies for Instagram and TikTok
08:56 The Importance of Messaging and Storytelling
14:20 Tactical Tips for Instagram Engagement
18:57 Hashtags and SEO on Instagram
20:14 Effective Tactics for Social Media Growth
21:16 Organic Growth vs. Paid Ads
22:41 The Role of Consistency and Authenticity
25:16 Understanding the Algorithm and Diversifying Platforms
33:25 The Importance of Messaging and Niche Targeting
37:05 Final Thoughts and Key Takeaways
you're just starting out: https://www.stylingadvisory.com.au/free-beginners-guide-to-marketing-styling-business/
👉👉 Ready To Convert Your Audience Into Paying Clients: https://stylingadvisory.podia.com/the-ultimate-stylist-marketing-funnel
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