Need a mentor? https://brandvideo.pro
In this episode of The Studio Sessions, Chris shares what he’s been experimenting with lately to make short-form videos more engaging — and why the old “5 tips to…” style hooks just don’t work anymore.
You’ll discover:
Why thinking of your content as a promise can transform your engagement
How to use text hooks to grab attention (even if viewers watch on mute)
The surprising impact of shooting and posting in HDR - and why it makes your videos leap off the screen
Why your profile needs a clear big promise to convert followers into fans
How experimenting with formats (like ultra-tall aspect ratios) can get you more views
If you’re ready to stop the scroll, boost watch time, and finally make videos that stand out, this episode is packed with practical, real-world advice you can try this week.
Join my community so we can mentor you:
https://brandvideo.pro
You can always email me at:
chris@brandvideo.pro
The Overload of Online Advice: When you're scrolling through social media, you hear things that pull you in different directions and pull you apart. My advice is to choose the people who resonate with you the most and then really run for it. If you try to take advice from multiple people, you're going to be running in different directions, and you'll get nowhere.
The Power of a Singular Vision: I've seen this firsthand when I've created video adverts for different companies. The best adverts I've made for clients come from a place where we've taken all of their views on board at the start, and then I've been given free reign to take control of the creative process. I've also been in rooms where we've done rebranding for companies. I've known a company go away and collect feedback from 30 people, and their vision slowly turned more "beige" as a result. The final product was, frankly, a bit "crap". It's like the Homer Simpson car he designed years ago—it was a million thoughts rolled into one, and it just didn't work. You've got to have one person's creative vision. That's why Steve Jobs was so good. He may have been an absolute nightmare to work with, but his vision was so strong and singular that it just worked.
Create for Yourself, Not the Algorithm: I truly believe that creating will be consuming every time you do it. I made a short video this week because I believe you should create for yourself rather than the algorithm. The more you create, the better you're going to get. There's a guy in my community who helps barbers, and he committed to a 30-day series. His content is already so much better just because he's been creating and creating. If you just create brilliant content for a long time, your audience is going to build no matter what. The algorithm will eventually pick up on you, and the real people behind it can look at all your content and find the value in it.
How to Choose Your Mentors: I think it's so important to choose your mentors with care. You can add to them or change them, but you have to think: who really resonates with me? For me, I really like Chris Do from The Future for Creative Entrepreneurship. I've also looked towards Xinjiang for negotiating, Chris Voss for Manychat automations, and Gannon Meyer for community building. I want you to try and filter your social media feed this week. If you're getting alternative advice that's pulling you in two directions, that's not a good thing. You probably can't do both of those pieces of advice in one go, so choose a path and really go for it. It's like driving a car: if you turn the wheel and you're not moving, it's not going to change your course. If you're in motion, you're going to get to a destination. I'm a better creator now because I know what to ignore, and it's also helping my mental health.
Let me know who you choose as your mentors! I'll be interested to find out if they're the same as mine.
After a holiday reset in Greece, Chris Goor is back with fresh perspective—and a manifesto for creators who want to do more than chase views.
In this episode of The Studio Sessions, Chris lays out 8 powerful principles for building a personal brand that stands the test of time, including:
Why we sell outcomes, not courses
The importance of naming your frameworks so they become real, usable IP
How to turn the “volume of you” up to 11 in your content
Why social media companies work for you, not the other way around
The right way to use AI (as support, not your brain)
And the most important lesson of all: your time is now
He also shares an AI-generated experiment at the end—turning his manifesto into a Coldplay-style anthem about creating for people, not machines.
📩 Want to share your thoughts on the manifesto?
Email Chris at chris@brandvideo.pro
🚀 Join The Studio:
If you’re ready to build your digital products, grow your audience, and create content that connects, check out the community
In this week’s episode of The Studio Sessions, I reflect on the evolving nature of online business and personal branding. If you’ve ever felt like the thing you’re building has shifted, or that your content and offer are out of sync—this one’s for you.
We cover:
Why it’s normal for your product or offer to evolve
How to build content that leads your audience step-by-step toward a result
The power of clear signposting (even in your post descriptions)
What happened when a Studio member made one small tweak and gained 8,000 new followers
How to check if your socials and sales pages are saying the same thing
Whether you’re a year into your journey or just getting started, this episode reminds you that you don’t need a big rebrand-just small, intentional shifts that serve your audience better.
🔗 Join The Studio:
Want to build your digital products and personal brand with support and clarity? Join the community
📩 Got a question?
Email me directly at chris@brandvideo.pro
This week on The Studio Sessions, Chris Goor unpacks two powerful ideas that can reshape the way you build and sell your personal brand:
Build Bridges, Not Labels - Most creators make the mistake of selling what they do instead of what they deliver. Chris explains how to think of your offers as bridges that take your audience from where they are now to where they want to be. This shift can help you create better lead magnets, design stronger offers, and build a business that actually helps people.
Play for Fun, Not Just for the Algorithm - Inspired by a Simon Sinek story about top tennis players, Chris explores why the most successful creators are the ones who enjoy the process. You'll hear how he’s stopped chasing trends and started creating content that lights him up - and why that mindset shift could be the secret to your longevity too.
👣 Want to build your own bridge?
Check out the free lead magnet mentioned in the episode -Chris’s proven content scripting framework - to start turning your knowledge into something people actually want.
📩 Questions or feedback?
Email Chris at chris@brandvideo.pro
🧠 Join the Community:
Ready to make money from your knowledge and build a brand that stands for something? Come be part of The Studio - https://brandvideo.pro
In this short but powerful solo episode, Chris Goor shares a mindset shift that could change the way you approach your social media. After decades camera supervising the Pyramid Stage at Glastonbury, Chris draws a surprising and inspiring parallel between building a band and building a personal brand online.
He dives into:
Why your social feed is more like a setlist than a shop window
How to move from random posts to real connection
The difference between a hook, a chorus, and a full song in your content
Why the 1975 fell flat—and what Coldplay got right
How to stand for something instead of just going viral
Whether you're a coach, consultant, or creative, this one will leave you thinking differently about your next post.
📩 Got a question for the show?
Want Chris and Christy to answer it in a future episode?
Email us at chris@brandvideo.pro
Ever feel like your content is invisible? You’re not alone.
In this episode of The Studio Sessions, Chris Goor breaks down the three essential phases every coach or consultant must go through to build a personal brand online from scratch to sales.
🚀 Whether you’re just getting started or looking to refine your strategy, this episode dives into:
How to grow an audience without shouting into the void
What makes your brand actually stand out online
Why selling too early is killing your growth and what to do instead
Chris also shares real behind-the-scenes stories, including late-night recording, TV-to-social media transitions, and the magic of low-view creativity. If you’re tired of funnels, overwhelmed by content, and ready to actually connect, this one’s for you.
🎧 Tap play and discover why the most powerful growth doesn’t start with selling - it starts with showing up.
Links & Resources:
🎥 Join The Studio - Our community for coaches and consultants building their brand through video:
📧 Got a question for Chris? Reach out directly:
chris@brandvideo.pro
We did something a little meta: we used AI to help write this description… for a podcast critiquing AI.
In this episode, Chris and Christy explore the double-edged sword of artificial intelligence in content creation - where it helps, where it harms, and when to just trust your gut.
From AI avatars to the environmental cost of free ideas, and why human connection is the one thing bots can’t fake — it’s a raw, refreshing take for creators who want to stay real in a world getting way too robotic.
💡 If you’re a coach, consultant, or creator wondering whether AI is a shortcut or a sellout; this is your episode.
If you want to check out my AI virtual coach click here:
https://app.coachvox.ai/share/ChrisGoor
If you'd like to find out more about my pro video community head to:
Feeling stuck on the sidelines while others seem to shine online? In this deeply honest episode of The Studio Sessions, Chris Goor and Christy Lee unpack what it really takes to begin your content creation journey today - without gimmicks, hacks, or chasing trends.
Chris shares how he went from being an invisible TV veteran to building a purpose-driven personal brand as an introvert, posting content every weekday for a year. You’ll hear insights on overcoming self-doubt, finding your voice, and why focusing on connection over algorithms is the key to long-term success.
If you’ve ever thought, “Who am I to put myself out there?” - this episode is for you.
Here's the podcast which inspired Chris this week:
https://youtu.be/qEjGgP2A8pM?si=GicPFRvXp1B1edLB
If you'd like to join or find out more about The Studio head to:
Most lead magnets are just digital leftovers - PDFs and checklists no one reads.
In this episode, we flip the script and explore what makes a lead magnet actually valuable from your audience’s point of view. I share how to stop thinking like a marketer and start thinking like a viewer, and why being remarkable on social media doesn’t mean being flashy.
it means being useful, relevant, and unforgettable. If you want to build trust and build your list, this one's for you.
If you'd like to see our lead magnet click here:
The HIDE Framework for more views on social content
If you're ready for more support, join the Studio...
Seth Godin - Being remarkable.
“There’s no growth from the sidelines.”
In this episode, Chris and Christy explore what sets beacon creators apart — those who consistently show up, take risks, and lead with meaning.
Inspired by Brené Brown’s use of Theodore Roosevelt’s “Man in the Arena” quote in Daring Greatly, they unpack what makes Chris Do’s clarity, Brené’s vulnerability, and Rory Sutherland’s eccentric thinking so compelling.
For creators who want to do more than go viral — this one’s for you.
LINKS
Chris Do - Recent Chat around Personal Branding
https://youtu.be/GxKIH4eatks?si=W-V_OMAL22xlrFyM
Brené Brown - The Power of Vulnerability
https://youtu.be/iCvmsMzlF7o?si=HiWLOAiIID_2G-14
Rory Sutherland - Perspective is Everything
https://youtu.be/iueVZJVEmEs?si=T13LqGlY0ELs0U_O
If you'd like to build your personal brand using video then you can join our supportive community, The Studio.
Today is a momentous day.
Christy joins me to talk about her experience of watching me grow my following and watching others inside The Studio grow too.
If you'd like support, you can reach out on my instagram account at:
https://instagram.com/thechrisgoor
If you'd like to find out more and join the Studio for fully tailored support as you build your personal brand.
If you'd like to get our newsletter with tons of advice every Sunday. Click here:
https://gear.brandvideo.pro/newsletter
Is AI the saviour we all need in our lives?
Where should you use it? Where should you put it to one side? Have a listen and let us know what you think...
Also, drop any questions you have about building a personal brand online in the comments.
After a number of coaching calls this week, I've been thinking about how our own origin story helps us create an un-level playing field - in a good way.
Every single 'beacon' creator I know, has a backstory that I kinda know. Do you?
If you want more coaching to build your personal brand head to:
Tired of the algorithm hamster wheel?
Discover how bringing joy and love into your content creation can build a magnetic personal brand that truly connects.
This episode explores the power of authentic expression and includes links to inspiring resources to fuel your journey.
Join the Studio
Jony Ive on love and respect
https://youtu.be/wLb9g_8r-mE?si=htSDmcMoy0Cf1e-m&t=668
Jenny Hoyos with Jay Clouse
https://youtu.be/As7abwNhG7Y?si=sKJahVk1iqftz5av
Ali Abdaal with Joe Hudson
https://youtu.be/lmCaQxk4b8c?si=KQmunKBm-9IpRHTg
Do you want help becoming a beacon, join my community:
This week we discuss the two different types of content online and how you can become a real beacon.
See it in action on my instagram feed:
https://instagram.com/thechrisgoor
Feel free to DM me any questions you might have about my content creation journey and how I've been building my business online.
Join The Studio for more help building your personal brand through video.
How can you create content consistently?
I've created well over 600 video and counting. In today's episode we explore how that is possible and how the noble cause has helped me.
Follow me on instagram: https://brandvideo.pro
More help is in my Stan Store: https://stan.store/thechrisgoor
For other enquiries DM me via Linkedin which
https://www.linkedin.com/in/thechrisgoor/
Have you ever thought: "what would happen if I really went for it?"
In this first beta testing issue, I explore how I started creating content and what I'm trying to build and the mindset you need to do the same.
