Send Jackie A Message! In this episode, we’re naming a hard truth: wellness has an efficacy problem. The data is clear—spending is up, but outcomes are down. So why aren’t people getting healthier? You’ll hear: What the stats really say about wellness in 2025The sneaky ways the industry prioritizes aesthetics over outcomesWhy your drop-in class isn’t enough anymoreWhat the next generation of wellness brands are doing differentlyHow to build containers that actually create change This episod...

Send Jackie A Message! In this episode of Studio CEO, Jackie Murphy dives deep into how to transform your Instagram Stories from passive content into a powerful sales tool for your dance or creative studio. So many studio owners are stuck reposting reels, resharing student tags, or sharing their class schedule — thinking that’s enough to fill their programs. But that’s just visibility, not conversion. Jackie breaks down: Why Stories are your warmest, most trust-filled audienceThe bigges...

Send Jackie A Message! In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery. If you’ve ever found yourself “doing marketing” (posting, emailing, launching) and getting little in return, this episode will help you understand why. Jackie dives into: Why most marketing isn’t working (and how you’ve been taught to think about it wrong)The problem w...

Send Jackie A Message! If you’ve ever hesitated to invest in your business—even when you know it’s the right next step—this episode of Studio CEO will shift your entire approach. Today we'll do a deep dive into the mindset trap that keeps entrepreneurs stuck: treating their business finances like personal finances. In this episode, you'll learn: Why personal finance habits (like “only spend what you have”) don’t work in a scalable businessHow to shift from cost-based decision-making t...

Send Jackie A Message! If $10k months feel like a dream you can’t quite reach, this episode will help you see exactly why. Spoiler: it’s not that you need to hustle harder, launch a new program, or change everything in your business. It’s that the thoughts running your studio right now are keeping you stuck. In this honest, no-fluff episode, I’m walking you through the exact beliefs that keep yoga and pilates studio owners under $10k months—and what you need to think, feel, and focus on ins...

Send Jackie A Message! Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners. In this episode, I talk with guest Angelica Govaert, founder of Nevada’s largest yoga studio and a savvy entrepreneur with nearly 40 years in the industry. Angelica shares her inspiring journey from childhood hardship to building a thriving yoga empire, and reveals the key business principles and marketing strategies that transformed her passion for y...

Send Jackie A Message! Is your messaging actually connecting—or are you unintentionally getting scrolled past? In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phrases like “reduce stress” or “get strong” no longer works. You’ll learn: The difference between descriptive and belief-based messagingHow consumer behavior has changed (with real 2025 data to back it up)What buyers want now when they look at yo...

Send Jackie A Message! In this special Q2 listener Q&A episode, I’m diving into four smart, real-world questions submitted by you—from weekly calendar design to building rich referral networks. You’ll hear how I plan my weeks for maximum momentum, what I coach my clients through when they’re stuck choosing between 12 “important” projects, how to know if it’s time to stick or pivot your marketing strategy, and how to connect with pelvic health professionals in a way that builds trust...

Send Jackie A Message! You’ve hired the help. You’ve delegated the tasks. So why does it still feel like you’re the only one actually carrying the vision? In this episode, we’re breaking down why your team might be checking boxes—but not moving the business forward—and how to fix it with one simple shift: getting everyone aligned around one clear, specific goal. You’ll learn how to lead your team with clarity, what the real cost of vague direction is, and how to create team-wide momentum usi...

Send Jackie A Message! Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing. Seasonal shifts don’t have to derail your business—they can actually guide your strategy. In this episode, we talk about how to work with seasonality instead of against it, using real client data, mindset-aware messaging, and smart summer promotions. Here’s what you’ll learn: Why summer slowdowns aren’t always a sign your s...

Send Jackie A Message! Ever wonder what actually goes on behind closed doors in a fitness franchise deal? In this episode, I’m sharing the real story of when I almost opened a boutique franchise—and what I learned about the systems, expectations, and financial commitments that come with it. From a $25K pre-opening marketing budget to 8% franchise fees and no territory protection, I break down what shocked me (and what didn’t), why I ultimately said no, and how that experience completely resha...

Send Jackie A Message! Ever caught yourself saying "It only takes a few minutes, I'll just do it myself"? This seemingly innocent phrase might be the very thing holding your studio back from sustainable growth. Those "quick" five-minute tasks—responding to DMs, handling sub requests, ordering supplies—aren't so quick when you add them up. They could be stealing hours of your week that could be spent on actual leadership. When you're stuck in this reactive cycle, your business becomes complet...

Send Jackie A Message! You’re getting clicks, views, and even a few DMs… but no sales? You're not broken. Your offer isn't either. You're likely in the part of the buyer journey no one talks about — the silent gap between curiosity and commitment. In this episode of the Studio CEO Podcast, Jackie breaks down: What it really means when people click but don’t buyWhy 98% of visitors won’t convert on their first visit (and why that’s okay)How to stay consistent when your strategy is starting to w...

Send Jackie A Message! Leadership isn’t about having all the answers—it’s about how you show up for your people. For many studio owners, the shift from teacher to leader is where things get real. In this episode, I share the moment that cracked me open—and how it reshaped the way I lead my business and my team. If you’re stuck in operator mode, constantly putting out fires and feeling frustrated by your staff, this conversation is your invitation to step into a new kind of leadership—one that...

Send Jackie A Message! Ever felt like walking away from your studio? That “I can’t do this anymore” moment might hold more wisdom than you think. This episode isn’t about pushing through burnout—it’s about listening to what those quitting thoughts are really trying to tell you. Most studio owners think they need better marketing or pricing. But what’s often missing is the deeper self-concept work—the quiet, internal shift that changes everything. If you’ve ever asked, “Who am I to charge that...

Send Jackie A Message! Building trust doesn’t have to take years—it can be accelerated using a strategy called "borrowed trust". By strategically aligning with already trusted people, places, or platforms, yoga and Pilates businesses can go from unknown to thriving—much faster. I have seen so many new entrepreneurs wait until they feel "established enough" before charging premium rates or expanding their business. However, the most successful studio owners know that credibility can be borrowe...

Send Jackie A Message! What if the biggest obstacle to your studio’s growth wasn’t the market—but your own doubts? For Mariesa, leader of Island Movement, achieving her vision meant shifting her mindset, letting go of doubts, and stepping into leadership. Now, she’s built a thriving community, scaled her revenue 10x, and continues to break records in 2025. In this episode Mariesa shares: Her journey from physical therapist with a small yoga room to the leader and co-owner of a three-floor wel...

Send Jackie A Message! Eighteen months ago, my world turned upside-down. I discovered my husband’s addiction, and despite running a successful seven-figure business, I retreated. I pulled back on marketing, stopped podcasting, and focused on serving my existing clients while I navigated the hardest season of my life. When I finally emerged from my healing cocoon this January, everything had changed. The business landscape looked different, my audience needed to reconnect with me, and my...

Send Jackie A Message! What if creating a strong yoga community wasn’t about having it all figured out—but about starting small and letting it evolve? Today I speak with my client, Erin Ford, owner of OM Old Orchard, who did just that and has grown a loyal, engaged studio in just one year. In this episode, Erin shares: her journey to discovering yoga and powerful connections she found between faith, breath, and bodily awarenessThe power of “agile studio development” (start messy, perfec...

Send Jackie A Message! What if your mindset around financial success is holding you back? Welcome to Episode 17 of The Studio CEO Podcast: Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact. Join me, Jackie Murphy, as we break down the biggest money blocks holding you back and show you how to reframe wealth as a tool for growth—not greed. In this episode, we'll explore: Why your mindset around money is limiting your successHow financial stability allows you to serve more peop...