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The Sports Business Discovery
Thierry Savaria
24 episodes
4 days ago
The Sports Business Discovery is your podcast for discovering new expert from the sports business industry! As a 18 year old student at Champlain College in Sports Marketing and Management, Thierry interviews experts of various departments every episode to make you discover more about the business!
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All content for The Sports Business Discovery is the property of Thierry Savaria and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Sports Business Discovery is your podcast for discovering new expert from the sports business industry! As a 18 year old student at Champlain College in Sports Marketing and Management, Thierry interviews experts of various departments every episode to make you discover more about the business!
Show more...
Careers
Business
Episodes (20/24)
The Sports Business Discovery
Marketing Maestro: Anthony Soufan's Journey in the Agency World with Wasserman

In this final episode of the season 2, Thierry receives Anthony Soufan, who is manager of integrated marketing for Wasserman. In the episode, they discuss about Wasserman, but also the different kind of marketing strategies and tactics Anthony uses when doing brand consulting for Wasserman. Anthony also shares his journey, all the way from Lebanon to now working for Wasserman.

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1 year ago
57 minutes 51 seconds

The Sports Business Discovery
Beyond the Mic: Brett Dolan's Insights on the World of Sports Broadcasting

In this eleventh episode of the season 2, Thierry receives Brett Dolan, who is Senior Broadcast Manager for On-Air Talent and Content at University of Arkansas. In the episode, they discuss Brett's career, as well as the differences between college sports and professional sports. Brett also shares his tips if you want to become a broadcaster!

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1 year ago
53 minutes 54 seconds

The Sports Business Discovery
Inside the Gates: JT McCreary's insights on Managing Guest Services for the D-Backs

In this tenth episode of the season 2, Thierry receives JT McCreary, who is senior director of guests services for the Arizona Diamondbacks. In the episode, JT explains what is the guest services department, how it is to deal with events of various sizes as well as how he got where he is today!

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1 year ago
51 minutes 2 seconds

The Sports Business Discovery
Home Run Insights: Exploring Business Analytics with Tomás Benzo of the Minnesota Twins

In this ninth episode of the season 2, Thierry receives Tomás Benzo, who is Senior Manager of CRM and Business Intelligence for the Minnesota Twins. In the episode, Tomás shares his expertise about business analytics, explaining how he gathers and interprets data to make better business decisions as well as some tips if you want to pursue a career in analytics.

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1 year ago
45 minutes 54 seconds

The Sports Business Discovery
CBA Decoded: Earl Schwartz's Insights into the NHL CBA as a Compliance Assistant

In this eighth episode of the season 2, Thierry receives Earl Schwartz, who works as Compliance Assistant for the Carolina Hurricanes. In the episode, Earl shares the different duties of his position, as well as how he learned to navigate through the NHL CBA (Collective Bargaining Agreement) to understand even more about the process behind players' management.

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1 year ago
1 hour 46 seconds

The Sports Business Discovery
Game-Changing Alliances: David Aitken's Sales Strategies in the ECHL

In this seventh episode of the season 2, Thierry receives David Aitken, who is VP of Ticket Sales and Corporate Partnerships for the Worcester Railers, a hockey team in the ECHL. In the episode, David shares his career journey, his sales and management tips, as well as the difference between making key alliances with customers and making key alliances with partners as well!

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1 year ago
58 minutes 32 seconds

The Sports Business Discovery
Strategic Stripes: Navigating Sports Retailing with Jeff McDonell of Adidas

In this sixth episode of the season 2, Thierry receives Jeff McDonnell, who is Director of Sports Marketing, Licensed & US Sports at Adidas Group. In the episode, Jeff shares his insights about sports retailing his career journey, as well as how big partnerships deals with retailers and leagues work!

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1 year ago
39 minutes 52 seconds

The Sports Business Discovery
South African Trailblazer: Tommy Makhobela's Rise in Sports Marketing

In the fifth episode of the season 2, Thierry receives Tommy Makhobela, who is a South African entrepreneur working in both the business and the sports business world. Tommy shares in the episode his journey from an extremely difficult environment to be able to now be able to do some consulting for the City Football Group and working with big agencies such as Roc Nation!

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1 year ago
53 minutes 51 seconds

The Sports Business Discovery
Rising Through Ranks: Alex Cousineau's Journey to Assistant GM at 26

In the fourth episode of the season 2 of the podcast, Thierry receives Alex Cousineau, who is currently Assistant General Manager and Alternate Governor for the Trois-Rivières Lions, who play in the ECHL. In the episode, Alex shares his journey to become where he is today and stretches the importance of doing the best job you can at your actual job before thinking already to the next level, which is, surprisingly or not, what brought him to those next levels!


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1 year ago
54 minutes 57 seconds

The Sports Business Discovery
Behind the Screens: Brian Santa Maria on Game Presentation with the St-Louis Blues

In this third episode of the second season, Thierry receives Brian Santa Maria, who is Content Manager for Blue Note Productions, the game presentation department of the St-Louis Blues. In the episode, Brian shares his career journey, what he does in his job and what he is looking for when hiring!

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1 year ago
53 minutes 4 seconds

The Sports Business Discovery
Scoring Internationally: Keisha Wyatt's Playbook for Global Sports Marketing

In this episode, Thierry receives Keisha Wyatt, director of international marketing for the Minnesota Vikings. In the episode, Keisha shares her marketing journey, from the San Antonio Spurs to now the Vikings, as well as how to understand and market a product for a global audience, with the Vikings focusing on Canada and the UK as global markets!

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1 year ago
56 minutes 37 seconds

The Sports Business Discovery
Communicating Tomorrow: Navigating the Future of Sports Business with Dave Schwartz of the Minnesota Wild

In this first episode of the season 2, Thierry receives Dave Schwartz, who is Senior Manager of Communications and Engagement for the Minnesota Wild. In the episode, Dave shares his career journey, as well as his insights and opinions about the future of the sports broadcasting/communications world, with notably the arrival of AI.

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1 year ago
41 minutes 29 seconds

The Sports Business Discovery
A career filled with experiences with Marcel Parent, Director of Curation & Collections at Ilitch Holdings

In this last episode of season 1, Thierry receives Marcel Parent, Director of Curation & Collections at Ilitch Holdings! Tune in to know more about his vast journey, where Marcel tried a bunch of different things through the years, as well as learning about his current position and storytelling in sports!

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2 years ago
1 hour 15 minutes 6 seconds

The Sports Business Discovery
The social impact a sports team can make with Vikings' VP of Social Impact Brett Taber

In this second to last episode of season 1, Thierry receives Brett Taber, VP of Social Impact for the Minnesota Vikings! Tune in to know more about the community relation, the social impact department at the Vikings, Brett's more than 15 years journey in the industry, and more!

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2 years ago
50 minutes 15 seconds

The Sports Business Discovery
Premium Sales and working in multiple leagues with Nick Batista

In this episode, Thierry receives Nick Batista, Director of Premium Sales for the United Center! Tune in to know more about the premium sales department, what it is to work in two pro leagues at the same time, advices in the hiring process and more!

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2 years ago
55 minutes 21 seconds

The Sports Business Discovery
Sales & The Sports Business Industry in Quebec with Patrick Hum

In this episode, Thierry receives Patrick Hum, Senior Manager of Sales & Client Services for the Laval Rocket! Tune in to know more about their conversation about sales, the sports business industry in Quebec and Canada, things Patrick looks at when hiring and more!

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2 years ago
48 minutes 54 seconds

The Sports Business Discovery
Sports Analytics with Zac Urback

In this episode, Thierry receives Zac Urback, Director of Analytics for the Columbus Blue Jackets! Tune in to know more about analytics, their use, how Zac sees them and more!  

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2 years ago
49 minutes 17 seconds

The Sports Business Discovery
Social Media in Sports with Nick Birdsong, Director of Digital and Social Media for the Jacksonville Jaguars

In this episode, Thierry receives Nick Birdsong, Director of Digital and Social Media for the Jacksonville Jaguars! Tune in to know more about his career, the social media department, reporting and more!  

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2 years ago
58 minutes 59 seconds

The Sports Business Discovery
Victor Ribakare and a Successful Journey to Sponsorships

In this episode, Thierry receives Victor Ribakare, who is senior sponsorship activation manager for the Dallas Mavericks! Tune in to know more about his career, the sponsorship department, advices he has and more! 

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2 years ago
57 minutes 27 seconds

The Sports Business Discovery
A career in amateur hockey with Matthew Janusz

In this fifth episode, Thierry receives Matthew Janusz, who occupies the position of director of amateur hockey for the Florida Panthers! He joins our host to talk about what is amateur hockey, how does it look like to work in that field, how was his experience, etc. 

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2 years ago
1 hour 6 minutes 37 seconds

The Sports Business Discovery
The Sports Business Discovery is your podcast for discovering new expert from the sports business industry! As a 18 year old student at Champlain College in Sports Marketing and Management, Thierry interviews experts of various departments every episode to make you discover more about the business!