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The Spin Sucks Podcast with Gini Dietrich
Gini Dietrich, Founder of Spin Sucks
371 episodes
6 days ago
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
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All content for The Spin Sucks Podcast with Gini Dietrich is the property of Gini Dietrich, Founder of Spin Sucks and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
Show more...
Careers
Business
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Using the PESO Model© as Your Marketing Operating System
The Spin Sucks Podcast with Gini Dietrich
19 minutes
2 months ago
Using the PESO Model© as Your Marketing Operating System
On this week’s Spin Sucks podcast, Gini Dietrich digs into IBM’s new CMO Revolution study and what it means for the future of marketing leadership. The report makes one thing clear: the next decade won’t belong to the marketers with the biggest budgets. It will belong to the CMOs with operational courage—those willing to dismantle outdated systems and rebuild for an AI-powered marketplace moving at the speed of a microsecond. She shows you how the PESO Model© has evolved into a full marketing operating system, helping CMOs close the execution gap and deliver: Precision, prediction, and protection at scale Integrated, measurable strategies that strengthen first-party data and customer relationships A perpetual growth engine that balances AI speed with human creativity If operational courage is the price of survival, PESO is the playbook.
The Spin Sucks Podcast with Gini Dietrich
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.