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The Spin Sucks Podcast with Gini Dietrich
Gini Dietrich, Founder of Spin Sucks
371 episodes
5 days ago
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
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All content for The Spin Sucks Podcast with Gini Dietrich is the property of Gini Dietrich, Founder of Spin Sucks and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
Show more...
Careers
Business
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How to Make Your Brand the Obvious Answer with Visibility Engineering
The Spin Sucks Podcast with Gini Dietrich
17 minutes
5 days ago
How to Make Your Brand the Obvious Answer with Visibility Engineering
Most of the decision happens before sales. In this episode, Gini Dietrich breaks down Visibility Engineering and how to use the PESO Model© to build anchor hubs that become the safest thing to cite, earn analyst/AI reuse, and measure results. You’ll leave with a copy-and-paste Anchor Hub outline and a 30-day action plan.
The Spin Sucks Podcast with Gini Dietrich
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.