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The Spin Sucks Podcast with Gini Dietrich
Gini Dietrich, Founder of Spin Sucks
371 episodes
6 days ago
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
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All content for The Spin Sucks Podcast with Gini Dietrich is the property of Gini Dietrich, Founder of Spin Sucks and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
Show more...
Careers
Business
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How to Implement the PESO Model© in a Zero-Click, Zero-Share World
The Spin Sucks Podcast with Gini Dietrich
21 minutes
4 months ago
How to Implement the PESO Model© in a Zero-Click, Zero-Share World
If audiences have fragmented attention and trust is harder to earn, what do you need to do? You don't need to burn it all down. It's about aligning your strategy to what works now. Gini Dietrich discusses how you can adapt the PESO Model© to function in a zero-click, zero-share world and how to structure your strategy for discover, trust, and measurable traction.
The Spin Sucks Podcast with Gini Dietrich
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.