We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
All content for The Spin Sucks Podcast with Gini Dietrich is the property of Gini Dietrich, Founder of Spin Sucks and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
AI collapsed drafting time—but clients still buy certainty: accuracy, brand safety, and results.
In this episode, Gini Dietrich lays out a practical playbook to stop itemizing hours and start contracting standards, so you keep fees (and win bigger scopes) in the AI era.
In this episode, you’ll learn:
How to explain “AI speed” without triggering a discount
The 10 clauses to codify standards (provenance, data, IP, QA)
Fixed/outcome pricing models that hold (and grow) fees
Scripts for procurement, legal, and the “show me your prompts” crowd
The Spin Sucks Podcast with Gini Dietrich
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
