Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton sits down with Linda Bethea, Chief Marketing Officer at Danone North America, to unpack how brands are navigating disruption in the food and beverage industry. From the rise of GLP-1 drugs to the creator economy and AI-powered marketing, Linda shares how Danone is balancing science-backed credibility with cultural relevance. She also reveals her “four C’s” of leadership, curiosity, compassion, courage, and conviction, and why brand-building fundamentals matter more than ever
Follow Suzy on Twitter: @AskSuzyBiz
Follow Linda Bethea on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton sits down with Laura Desmond, CEO of Smartly, to explore how advertising is being reshaped by AI and why the next decade won’t be about producing more ads, but creating intelligent creative that adapts in real time. From her leadership philosophy to Smartly’s industry forum “Advance,” Laura shares why leading at algorithm speed requires fearless execution, a strong mission, and the courage to get things done.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Laura Desmond on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton sits down with Victoria Lozano, Chief Marketing Officer at Crayola, to unpack why creativity is a life skill that prepares people for whatever lies ahead. Victoria shares how Crayola has expanded beyond crayons into products, experiences, and content, why more than half of purchases now come from households without kids, and how the Campaign for Creativity is reframing creative expression as a cultural movement.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Victoria Lozano on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton sits down with Aleco Azqueta, Global VP of Marketing at Grey Goose Vodka, to explore how a brand rooted in French luxury has built cultural currency at the US Open, created enduring consumer rituals, and reframed time itself as modern luxury. Aleco explains why brand fit matters more than fame, how experiential activations beat passive impressions, and why young marketers need to stop “chopping wood” and start “sharpening the axe.”
Follow Suzy on Twitter: @AskSuzyBiz
Follow Aleco Azqueta on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton sits down with Andrew Robertson, Chairman at BBDO Worldwide, to unpack what makes great work, how AI is transforming creativity, and why managing risk, not chasing certainty, is key to bold brand storytelling. From emotional resonance to strategic simplicity, Andrew shares hard-won insights from his decades leading one of the world’s most decorated creative agencies.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Andrew Robertson on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton speaks with Jenna Lebel, CMO of US Retail Markets at Liberty Mutual Insurance, about AI’s role in modern marketing, connecting with Gen Z, and how jingles and data-driven creative keep Liberty top of mind.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Jenna Lebel on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton sits down with Julie Haddon, former Chief Marketing and Commercial Officer at the National Women’s Soccer League, to explore the league’s explosive growth. They discuss athlete-led storytelling, breakthrough brand partnerships, and how the NWSL is changing the game for women’s sports.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Julie Haddon on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
This episode was recorded in May 2025, prior to Julie’s departure from the league in July 2025.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton sits down with Matt Story, VP of Global Brand Integrated Marketing at Visa, to discuss the intersection of storytelling, innovation, and inclusion. They explore Visa’s role in sports, creator partnerships, AI-powered transactions, and how the brand continues to stay human in a tech-driven world.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Matt Story on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton speaks with Dan Murphy, SVP of Marketing at Liquid Death. From viral collabs to their in-house writers’ room, Dan shares how Liquid Death turns cultural chaos into marketing gold.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Dan Murphy on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton sits down with Karen Riley-Grant, CMO at Vuori, to unpack how the brand’s product-first strategy, community-building, and global expansion are redefining athleisure. Learn why Vuori’s growth isn’t about speed—it’s about staying true to the soul of the brand.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Karen Riley-Grant on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton sits down with Carly Zipp, Global Director of Brand Marketing at Amazon Ads, to explore how Amazon is reshaping advertising. From full-funnel strategies and immersive live sports to creator collaborations and AI-driven personalization, Carly reveals how Amazon is transforming consumer connections across its media ecosystem.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Carly Zipp on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton talks with Kristen Lauria, Chief Marketing Officer at Wheels Up, about redefining private aviation through accessibility, innovation, and customer-centric strategies. Kristen discusses the democratization of luxury travel, strategic partnerships with Delta, and the critical role of experiences in engaging today's discerning travelers.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Kristen Lauria on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton speaks with Richard Nunn, CEO, United MileagePlus, and Maggie Schmerin, Chief Advertising Officer at United Airlines. Together, they unpack how United is rewriting the rules of airline marketing, from loyalty built on personalization to Starlink-powered experiences and culture-driven creative.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Richard Nunn on LinkedIn
Follow Maggie Schmerin on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
To celebrate our 200th episode of The Speed of Culture, Tim Ellis, Chief Marketing Officer of the NFL, joins Matt Britton to share how the league continues to lead with purpose, power, and cultural relevance. From creator-led content to global fandom and deeper player storytelling, this episode dives into how the NFL stays iconic—and ahead.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Tim Ellis on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton chats with Andy Kauffman, Chief Commercial Officer, U.S. and Canada, Marriott International, about the convergence of sales and marketing, the power of first-party data, and how AI is reshaping personalization and operations. Tune in to learn how Marriott is building travel experiences that feel truly one-to-one.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Andy Kauffman on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton chats with Jessica Williams, Head of Brand Marketing & Partnerships at Shopify. They explore how AI is shaping entrepreneurship, the rise of the creator economy, and why building authentic relationships is key to modern commerce.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Jessica Williams on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton speaks with Arturo Nuñez, Founder & CEO of AIE Creative, about building brand love and leading with cultural authenticity. From Nike to Apple to entrepreneurship, Arturo shares the insights that fuel iconic brand moments.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Arturo Nuñez on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton sits down with Ryan Mayward, SVP of Retail Media Sales at Walmart Connect, to discuss the future of retail media. From CTV innovation and first-party data to shoppable formats and AI-powered personalization, Ryan shares how Walmart is shaping the new advertising landscape.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Ryan Mayward on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton speaks with Ryu Yokoi, Chief Media and Marketing Capability Officer at Unilever North America, about transforming CPG marketing through data, retail media, and AI. They explore how Unilever is leveraging consumer signals, creators, and commerce to win in a social-first world.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Ryu Yokoi on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton speaks with Julie Bowerman, Chief Marketing Officer at Kellanova North America, about full-funnel marketing, retail media evolution, and how iconic brands like Cheez-It and Pringles stay relevant through culture, data, and personalization.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Julie Bowerman on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
