🎙️ In this episode, I sit down with Adrian Rocca, Founder and CEO of Fitzrovia, to explore how he’s redefining what purpose-built rental housing can be in Canada — and what it takes to lead large-scale change in one of the country’s most complex markets.
With nearly 9,000 homes acquired, completed, or in development and $10 billion in assets under management, Adrian and the Fitzrovia team are transforming urban living through family-focused design, integrated wellness, childcare, and hospitality-inspired service. But beyond development, Adrian is one of the most vocal advocates for housing policy reform and institutional investment in long-term rental solutions — helping shape not only cities, but the future of housing itself.
Our conversation goes far beyond traditional real estate. Adrian shares what drives his vision for community-oriented development, how Canada can unlock more rental supply, and why design and operations need to evolve hand-in-hand.
In this episode, we dive into:
(1) How Fitzrovia is redefining rental housing through innovation and community design
(2) Why policy reform and private investment must work together to solve Canada’s housing crisis
(3) What leadership looks like when you’re building not just homes, but long-term impact(4) The lessons Adrian has learned from two decades of principal investing and development leadership
Adrian’s story is one of vision, scale, and service — a masterclass in leadership and purpose. From being named EY Entrepreneur of the Year to receiving the Riley Brethour Leadership Award, his work at Fitzrovia proves that great development can be both profitable and profoundly human.
🟢 Now streaming on Spotify, Apple Podcasts, and wherever you listen.