1. Client complaints don't belong online. If a client is frustrating you, address it directly with them or vent to a friend in private. When you air grievances publicly, potential clients see you as someone who might drag them through the mud online too.
2. Taking a social media break? Just take it. You don't need to announce your departure. The grand exit rarely lands the way you think it will.
3. Skip the "business is so hard" posts. Struggle is universal. It's part of entrepreneurship. Instead of broadcasting your challenges, channel that energy into creative solutions.
4. End the public pricing rants. There are clients out there willing to pay your rates. If you're not attracting them, the issue isn't the market, it's your messaging. Get clearer on who you serve and why you're worth it.
5. Just because you can post something doesn't mean you should. Before you hit share, ask yourself: Does this serve my business, or does it just make me feel better in the moment?
Work with me: https://stan.store/thespacesocial
Trial reels are back! Let's chat about how to make them work for you.
Work with me/besties/guide to soft selling: https://stan.store/thespacesocial
We love halloween but we hate social media fears. Let's chat about some social media fears and how to overcome them.
Work with The Space Social: https://stan.store/thespacesocial
A personal update
Consumers have changed, let's be prepared for it this holiday season.
Article referenced: https://www.retaildive.com/trendline/holiday-shopping-behavior/567/?utm_source=SMT&utm_medium=1-2BlastSept18&utm_campaign=PitneyBowes
Work with me: https://stan.store/thespacesocial
This episode explores why soft selling is the secret weapon for Q4 business success. While most companies amp up aggressive sales tactics during the holiday rush, smart business owners are taking the opposite approach—and seeing better results.
The episode breaks down what soft selling actually means: a relationship-focused, low-pressure approach that prioritizes customer needs over quick sales. You'll learn the key characteristics that make this strategy work, including how to be customer-centric, use subtle persuasion, and provide educational value without the pushy tactics.
The main focus is on why Q4 specifically calls for this gentler approach. During the holiday season, customers are already overwhelmed by aggressive marketing and dealing with budget pressures. Soft selling helps you stand out from competitors while building the trust that leads to long-term customer relationships.
The episode covers the psychology behind holiday buying decisions, why budget-conscious customers respond better to consultative approaches, and how the relationships you build in Q4 set the foundation for next year's growth. Instead of just chasing this quarter's numbers, you'll discover how soft selling creates customers with higher lifetime value and generates more word-of-mouth referrals.
Perfect for business owners who want to end the year strong while building sustainable revenue for the future—without resorting to pushy sales tactics that damage customer relationships.
Buy the soft selling guide: https://stan.store/thespacesocial/p/the-art-of-soft-selling
Join Aubrey Westlund and Jordan Crump as they explore Slowvember, the growing movement that's challenging the hyper-consumerism of traditional Black Friday marketing.
In this conversation, we dive deep into what "slow commerce" actually means and why businesses are choosing mindful selling over aggressive sales tactics. Aubrey and Jordan discuss their personal experiences with this approach, sharing surprising results they've witnessed and practical insights for both product and service-based businesses.
We explore how Slowvember transforms the customer experience, moving from impulse-driven purchases to intentional decision-making. The discussion touches on whether this represents a broader cultural shift away from constant consumption and toward more sustainable business practices.
Key topics include:
Work with Aubrey: https://stan.store/aubreywestlund
Work with Jordan: https://stan.store/thespacesocial
We are talking about 4 easy trends that you can try! These are trends that I see lasting beyond 2025.
-Short form media
-Threads
-Private communities
- Not using hashtags
Work with The Space Social: https://stan.store/thespacesocial
You want to start a business? Let's talk about it.
Work with me: https://stan.store/thespacesocial
Let's talk about why you aren't seeing sales on social media👀
Work with Jordan:
https://stan.store/thespacesocial
In this episode, we dive into why 100 engaged followers matter more than 1,000 lurkers and how micro-communities are shaping the future of social media marketing.
We explore the trial reel experiment results, discuss overcoming scarcity mindset when people try to discourage your growth, and share strategies for
Also covered: navigating the shift from broad reach to deep connections, why engaged communities outperform silent followings every time, and how the smallest circles often create the biggest impact for your brand.
Perfect for entrepreneurs ready to move beyond vanity metrics and start building communities that actually convert.
BESTIES: https://stan.store/thespacesocial/p/join-my-membership-5cawq
The Art of Soft Selling Guide: https://stan.store/thespacesocial/p/the-art-of-soft-selling
Social media management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f
Join Stan store: https://www.stan.store/?ref=thespacesocial&utm_source=stan-store-link&utm_medium=redirect&utm_campaign=storefront
How did a rubber clog become one of the most collaborative brands on the planet? Crocs has partnered with everyone from Balenciaga to Bad Bunny, Post Malone to Pizza Hut.
Join Besites:https://stan.store/thespacesocial/p/the-art-of-soft-selling?fbclid=PAQ0xDSwKnBeVleHRuA2FlbQIxMQABp0_u4ZEzwY20SwEh069zYXrWKANFVL2wfe0u8aypHibjfyOl-fCXFz3VYl4v_aem_D_qDFkCBAeTR9jqVMi3TTw
Social Media Management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f
Businesses mentioned:
https://www.crocs.com/collaborations.html
https://everrest.store/
This week on The Space Social Podcast we talk about how to create and sell a digital product in a way that is good for you and your customers. Podcasts mentioned in today episode:
Sounds Like a Cult: https://open.spotify.com/episode/2m6DZ3OT2CIzczCMKnPuLs?si=a7dc64828dba44ec
Celebrity Memoir Book Club: https://podcasts.apple.com/us/podcast/celebrity-memoir-book-club/id1533533467
Join Stan Store: https://stan.store/thespacesocial/p/join-my-membership-5cawq
This week, we talk about how to use your Instagram stories to get new leads for your business.
Social Media Management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f
Instagram released the blueprint for posting, but you need goals first.
Social media today: https://www.socialmediatoday.com
Social Media Management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f
Join Besties $10/month: https://stan.store/thespacesocial/p/join-my-membership-5cawq
On this weeks episode of The Space Social Podcast, we discuss monetizing your community to bring in more leads.
Besties price goes up to $10 this Friday!! Sign up before then to be grandfathered in at $4.99!
Besties: https://stan.store/thespacesocial/p/join-my-membership-5cawq?fbclid=PAQ0xDSwLjTEVleHRuA2FlbQIxMQABpx0bYQXFfuMN0vGk0CsdTrCA3DrUFUS1G7_ppIFJDTD2whxCIKEjUCVn5pAp_aem_t0fJkU10oTXjmkKmaYNlMw
Join STAN store: https://www.stan.store/?ref=thespacesocial&utm_source=stan-store-link&utm_medium=redirect&utm_campaign=storefront
Social media management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f
In this episode, I sit down with social media strategist Jaiden Hamilton to talk about what’s really working right now on social. We cover everything from the power of trial reels and experimenting with your content, to drawing personal boundaries online and how Threads is shifting the way we show up. Whether you’re deep in the content game or just trying to keep up, this episode will make you feel seen—and give you some ideas to try this week.
Follow Jaiden: https://www.instagram.com/theravesocial/?hl=en
Free Meme Masterclass: https://stan.store/theravesocial/p/magical-memes-masterclass?fbclid=PAZXh0bgNhZW0CMTEAAadPHkhTi5KvGVs5dznte-1EMX1KArQy_hhkn1UNotnIEQRKRcWyhaSa1anhPg_aem_io0zstXymEOpxYpR615Wmw
The Art of Soft Selling Guide: https://stan.store/thespacesocial/p/the-art-of-soft-selling
In this episode, we sit down with creative entrepreneur and photographer Aubrey Westlund to talk about the business pivot that changed everything.
When 2020 upended her original plans, Aubrey leaned into building a genuine community and discovered the power of soft selling—an approach rooted in connection, trust, and showing up with value first.
We dive into:
How soft selling redefined her business strategy
The exact moment she decided to pivot in 2020
The systems and mindset shifts behind monetizing her community without ever feeling “salesy”
How she went from offering services to creating an ecosystem of offers her audience loves
Whether you're a creative, coach, or community-builder—this episode will show you what’s possible when you lead with heart and build with intention.
Links mentioned in episode:
Sign up for Aubrey's Newsletter: https://creative-author-37.kit.com/9ce1da0e61?fbclid=PAQ0xDSwLh6WBleHRuA2FlbQIxMQABpznVtBSSJPX90ZnyzS5xV57E8oSABBaLtqAc8AaPUw7j4ej0tyu5b0gTEqRH_aem_77NRVad5bDJKpJ-ld8RkIg
License it: The Guide for Turning Past Photo Shoots Into Passive Income (secret link): https://creative-author-37.kit.com/products/license-it-the-guide-for-turning-past
Aubrey's stock photo besties community: https://stan.store/aubreywestlund/p/stock-photo-besties-community?fbclid=PAQ0xDSwLh6YNleHRuA2FlbQIxMQABpxxzQJrLwL-tSP11N9htqItjZw0oXq1wVMPJXQN00DGL2leH5rCT6xOZr0sx_aem_9Z-mDEwpPKsopLaJXb3y_A
Jordan's Besties Community: https://stan.store/thespacesocial/p/join-my-membership-5cawq?fbclid=PAQ0xDSwLh6b1leHRuA2FlbQIxMQABp4YWLokXSILpXDcAaANpuobfjGG4F_yqpJcnsBemTnpClKM5Epws9DoMxAQ7_aem_HhTeHkhnWGkDAOJGHYpGUw
The Art to Soft Selling Guide (Jordan): https://stan.store/thespacesocial/p/the-art-of-soft-selling
Social Media Management with Jordan: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f
On this weeks episode of The Space Social Podcast Jordan talks about how her Mormon mission in Houston Texas led to her Marketing business.
Join besties: https://stan.store/thespacesocial/p/join-my-membership-5cawq
Social media management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f
On this weeks episode, we cover common social media questions.
Join besties: https://stan.store/thespacesocial/p/join-my-membership-5cawq
Art of Soft Selling Guide: https://stan.store/thespacesocial/p/the-art-of-soft-selling
Social media management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f