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The Social Spotlight
Catherine Lyon
4 episodes
5 months ago
If you’ve been pouring your heart into your content but feel like you're shouting into the void, this episode is for you. In this week’s convo, we’re diving into the real reason your audience might not be connecting with your content and how to flip the script using my "CARE" Framework. Whether you feel like you’re doing “all the right things” and still not getting engagement, or you’re unsure how to turn your story and values into content people actually care about, I’ve got you. You’ll walk...
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Marketing
Business
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All content for The Social Spotlight is the property of Catherine Lyon and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If you’ve been pouring your heart into your content but feel like you're shouting into the void, this episode is for you. In this week’s convo, we’re diving into the real reason your audience might not be connecting with your content and how to flip the script using my "CARE" Framework. Whether you feel like you’re doing “all the right things” and still not getting engagement, or you’re unsure how to turn your story and values into content people actually care about, I’ve got you. You’ll walk...
Show more...
Marketing
Business
Episodes (4/4)
The Social Spotlight
Why Your Audience Doesn’t Care Yet (And How to Change That)
If you’ve been pouring your heart into your content but feel like you're shouting into the void, this episode is for you. In this week’s convo, we’re diving into the real reason your audience might not be connecting with your content and how to flip the script using my "CARE" Framework. Whether you feel like you’re doing “all the right things” and still not getting engagement, or you’re unsure how to turn your story and values into content people actually care about, I’ve got you. You’ll walk...
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5 months ago
19 minutes

The Social Spotlight
5 Steps to Stop Overthinking and Start Posting Confidently on Social Media
Today’s episode is for my overthinkers, perfectionists, and anyone who freezes when it's time to hit “post.” If you've ever stared at the blinking cursor, rewritten a caption 10 times, or posted nothing out of fear — you're not alone. In this episode, I'm breaking down: Why overthinking kills your content (and confidence)The real reasons you're stuckMy 5-step process I use with clients to move from frozen to fearlessLoved this episode? 👉🏼 Subscribe and leave a review! 👉🏼 Share it with...
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6 months ago
30 minutes

The Social Spotlight
How to Create a Content Strategy That Actually Works (Step-By-Step Guide for Social Media)
Struggling to stay consistent with your content? Feeling like you’re posting all the time but not seeing results? You’re not alone — and the real problem might be that you don’t have a clear content strategy in place. In our very first episode, I’m breaking down exactly how to create a content strategy that actually works — one that helps you show up consistently, connect with your audience, and drive real results for your business. We’ll cover: → Why most creators stay stuck in content...
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7 months ago
23 minutes

The Social Spotlight
Why Your Story Is Your Greatest Marketing Strategy
Your story is your superpower — and in this episode of The Social Spotlight, I’m breaking down exactly why. If you’ve ever wondered “Does my story even matter?” or felt like everything’s already been said before… this one’s for you. We’re diving into: → Why your life, experiences, passions, and messy middle are the thing that makes you stand out online → How storytelling builds trust faster than any strategy or trend ever could → The biggest mistakes people make when sharing their sto...
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7 months ago
16 minutes

The Social Spotlight
If you’ve been pouring your heart into your content but feel like you're shouting into the void, this episode is for you. In this week’s convo, we’re diving into the real reason your audience might not be connecting with your content and how to flip the script using my "CARE" Framework. Whether you feel like you’re doing “all the right things” and still not getting engagement, or you’re unsure how to turn your story and values into content people actually care about, I’ve got you. You’ll walk...