Influencer culture is starting to go off the rails. Can it be reined in?Threads/IG: @alecruhmannLinkedIn: ajruhmann

This week we talk about the FTC's final ruling on consumer reviews, testimonials, and social media vanity metrics. Lots of ground to cover - our longest Social Room in quite a while.Threads/IG: @alecruhmannLinkedIn: ajruhmann

Today we'll talk about X's lawsuit against GARM. I think it's stupid.Threads/IG: @alecruhmannLinkedIn: ajruhmann

Welcome back to The Social Room! Earlier this month Google (and Alphabet by extension) was ruled a monopoly by the U.S. Department of Justice due to their violation of the Sherman Anti-Trust Act. How will this affect the digital marketing industry? Are we in for a major shake-up in the way we do business online? Listen to find out!Threads/IG: @alecruhmannLinkedIn: ajruhmann

Happy one year of Threads and a happy one year to The Social Room! This week we cover Threads and X as they currently stand. Was I right about them on my first episode?Threads/IG: @alecruhmannLinkedIn: ajruhmann

Today I'm taking the scope away from B2B marketing and moving more towards personal brand building for influencers. The term I'm focusing on is "audience capture," a feedback loop created by being pidgeonholed to create the same thing you became famous for online. Here's how to avoid that.Threads/IG: @alecruhmannLinkedIn: ajruhmann

In this episode, the theme is "the pot calls the kettle black." This means that the United States Government is villainizing TikTok for doing the exact same thing THEY are doing. Let's dive deep this week.Threads/IG: @alecruhmannLinkedIn: ajruhmann

This is going to be one for the business owners - it can be hard to determine who exactly is the best choice when shopping digital marketers. In this episode, I hope to help you determine who exactly is a good choice and who is just relying on Chat-GPT and rapid manufacturing of content to push their business forward.Threads/IG: @alecruhmannLinkedIn: ajruhmann

The government is doing something? Let's figure out!Threads/IG: @alecruhmannLinkedIn: ajruhmann

Oh man. This is wrong. Let's talk about it.Threads/IG: @alecruhmannLinkedIn: ajruhmann

In this episode, we cover why new social media platforms tend to fail. Between failure to scale, poor user experience, and an already dominated market share, social media startups boast a 90% failure rate. It seems that we're stuck with what we have, right? Find out in this episode of The Social Room Podcast!Threads/IG: @alecruhmannLinkedIn: ajruhmann

Happy New Year! In this episode, Alec reminisces on his first full year as a social media freelancer and talks about the lessons he's learned and those he wish he knew when he had first started.Threads/IG: @alecruhmannLinkedIn: ajruhmann

Welcome to episode 17! LinkedIn is removing hashtag capability, and is now saying the quiet part out loud. Organic social media is just not powerful, and social media is pay to play. Let's talk about it.Threads/IG: @alecruhmannLinkedIn: ajruhmann

Welcome to this week's episode of The Social Room Podcast, where I cover five important digital marketing strategies strategies to begin 2024 with your best foot forward!Threads/IG: @alecruhmannLinkedIn: ajruhmann

In this episode we cover the news of Binance and Twitter - two different tech companies with both of their owners under scrutiny.Threads/IG: @alecruhmannLinkedIn: ajruhmann

Now I might be engaging in a little hyperbole here – but stick with me. The United States Government is currently going through a historic antitrust trial against Google. I’ve mentioned this one before, but the Justice Department alleges that Google has maintained and abused a monopoly in the online search market, therefore breaking antitrust law. So, essentially, the government is representing the consumer, who is David. By extension, Goliath is Google and big tech. Threads/IG: @alecruh...

Many social media companies are going through massive layoffs while also increasing the price of their subscriptions and increasing the ad rates. This causes an unsavory experience for the user as they are being pestered by more and more ads, as well as being asked to pay more for a service that is being manned by less industry professionals. Is social media becoming worse?Threads/IG: @alecruhmannLinkedIn: ajruhmann

TikTok is the devil!!...is what everyone would want you to believe.But short-form content does have negative effects on creative integrity. The music industry, especially the hip-hop genre, has taken a big hit from TikTok's influence on music consumption. Viral sounds are being chased as opposed to critically acclaimed music. So, is Tiktok ruining music? Let me know your thoughts.Threads/IG: @alecruhmannLinkedIn: ajruhmann

Welcome back to The Social Room! This week I cover something that's been bugging me recently: the expectation to deliver. Fans have high expectations for the stories, products, and services they love. They invest their time, thoughts, and emotion. This causes hype and unreachable expectations from new products, particularly in the entertainment industry, which may cause creatives to burn out and never release their work (i.e. Valve and Half-Life 3, George R.R. Martin and The Winds of Winter)....

Google is being taken to court (twice) by the Department of Justice for violating the Sherman Anti-Trust Act of 1890. The DOJ claims that they have a stranglehold on the search engine, search engine advertising, display advertising, and video advertising markets. This week we talk through what they're being accused of and how it could affect them if they lose this case.Threads/IG: @alecruhmannLinkedIn: ajruhmann